type is text, text is type! what is type? what is text?
TRANSCRIPT
TYPE IS TEXT, TEXT IS TYPE!
What is Type?
What is Text?
And the Answer is….
Wild West 50’s Dinner Credit Card Circus Psycho 60’s Italian Sports Car
Gilligan Woody’s Round Up Whimsical
Arabian Nights
Nuptials Elegant Fashion
Theatre Lights Brady Bunch America’s Cookie High Finance Shipping Crate Medieval Monks
Scary Movie Heavy Duty Varsity
Office SpaceFlame ON Tex-Mex
Mardi-Gras Campground
Type is the Letter!Font = Style of letter or type
Over 5000 different “typefaces”A “Typeface” is a variation of a FONT (i.e. Bold, Italic, etc.)
Approximately 4 dozen commonly used True Type (Windows)/ PostScript (Adobe-Mac) New is “Open Face” / Cross Platform Professional Designers Prefer:
HelveticaGaramondArialTimes RomanBookman Old Style
Note: ALL are 24 pt. type size
Type is the Letter!Font Characteristics
Size =Points (0.0138” High)
All type is measured in Points:
12, 24, 36, 60 Weight = Thickness
Regular, Roman, MediumBold, Heavy, Ultra, ExtraFine, Light, Thin
Italics & Oblique“Oblique” is a Digital version of
“Italic”Slanted Roman Characters
0.01.38”
Text is to Read!
Fonts can be broken down into styles
S Serif Type has a HookEasier for eye to follow
Used for long strings text (paragraphs)
S Sans- Serif (without Hook) Harder to Read in long text stringsUsed for Headlines ( 7 words or less)
Text is to Read!
Different Fonts can convey meaning
Modern, Historical, Sophisticated, AggressiveMatch type to the style, culture and history of
client
Remember, the main issue is to make it
“READABLE”
Type is to Read!
For Project Think about who company is in
marketplace Choose a suitable “Font” to match
design Work up 5 B/W versions and 2 Two Color
Open Illustrator to a blank page