type booklet
DESCRIPTION
Type 1 bookletTRANSCRIPT
Exploration of Type
A Look Behind The Process of Logo Design. By: James L Patterson
Logo Development
Stroke Analysis
Micro-aesthetic & Counterforms
Partial letter forms & New Letter forms
Free Form
Final Design
Front
Business Card
My first card i tried to keep really simple by keeping out any unnecessary shapes. Once i really looked at it i noticed that the background didn’t need any color. It took away from the text . I also found it was unnecessary to have text and the logo on the back of the card. On the front i didnt like how the text was centered. It made it look to symmetric. To throw off the symmetry I tried the main text in different alignments and positions on
the plain. I found it to work best with the text aligned to the left with the logo in the bottom right corner. To add color and direction i added lighter green circles across the page. To make sure they didnt take away from the text i made smaller then the text. Out of all the designs for the back of the card i felt the logo worked best placed inside a circle. To get the viewers attention to go to the text first i made sure make my name.
James Patterson567 Cross Ct
Akron, Oh 44311(440)645-1182
JLPatterson Design
James Patterson567 Cross Ct
Akron, Oh 44311(440)645-1182
[email protected] James Patterson
567 Cross CtAkron, Oh 44311(440)[email protected]
James Patterson567 Cross CtAkron, Oh 44311(440)[email protected]
Front Back
