Tying It All Together:Finding Content & Best Practices

October 30, 2014

Get these slides here::http://sarahtpage.com/HillCountryTrail/

Where To Find Content and Save Time Doing It

1. Curate

Keep current with blogs using Feedly

Develop a bookmarking system to save and share content

Set up and use Google Alerts

Develop and use Twitter Lists

Start a Flickr Group and automate your photo searches

If you agree to these rules, you can join the group

Only post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Automate your photo searches

2. Let Others Do the Work for You

Feature Brand Advocates

3. Use Hootsuite or Tweetdeck

Best Practices

1. Develop a strategy

First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your

“voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

Do You Need a Social Media Policy?

• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback

Source: The Potluck Guide To Social Media Strategy

2. Stick to a schedule

• Morning reading on Feedly – 10-15 minutes• Check Facebook 3 times per day – no more

than 5 minutes each time• Check Twitter 3 times per day – 2-3 minutes

each time• Pin and post on Pinterest and Instagram 1

time per day – 2-3 minutes each• Source content (Flickr, Google Alerts, etc.) – 10

minutes per day

3. Plan: Build and use a content calendar

4. Schedule posts in advance

Scheduling on Facebook

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Scheduling on Facebook

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Scheduling on Facebook

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Scheduling on HootSuite

Scheduling on HootSuite

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Scheduling on HootSuite

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Scheduling on HootSuite

Scheduling on HootSuite

Thank You!Questions?

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Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

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