No Sexy revolutionJust a Pragmatic Step to become Smarter

TIME TO FOCUS

Lifelong Smart

Alistair Evans is a worrier

• Issues influencing our existence affect me strongly

• Afghanistan• Energy Gap• EU Code of Conduct• Will Jonny Wilkinson remain fit!!!

Our Common Future

“How can the present generation meet its needs in ways that are not only economically viable, environmentally sound and socially equitable but that also allow future generations to do the same”

United Nations World Commission on Environment and Development (The Brundtland Commission), Our Common Future, 1987

Sustainability is now

• An issue which will permanently affect and influence all of us.

• It is here to stay unless we cynically compromise the quality of life of future generations — even the possibility of future generations.

Energy Efficeniency below the waterline

Energy Efficiency

Power and HVAC

Energy cost for whole DC Build

Supply Chain for DC

Transport Costs

EmployeesMaintenance

New technologiesVirtualization

Power factor

Voltage regulationHarmonic distortion

Building management systems

Energy Efficiency

No more voluntary schemes CRC is here!

• “Cap & Trade” scheme to reduce energy use • Designed to create a shift in awareness,

behaviour and infrastructure• In April 2011 allowances must be purchased

for every tonne of CO₂ emitted• 2013 allowances will be capped by 5% per

year and publicly auctioned!• Annual league table

April 18, 2023page 8 /

UK Commitment “legally binding”

• 80% reduction in greenhouse gas emissions by 2050

• 34% reduction in CO₂ by 2020• Who qualifies in the UK?

– Mandatory reporting for all 175,000 half hourly meter owners– Any organization spending more than £500,000 on electricity

in 2008 must join the allowance trading scheme– Top 5000 organisations must join the emission trading scheme

as full participants– £50K and possibly two years imprisonment?

Collocation outside of the UK?

• UK’s knowledge economy employs 41% of population

• Accounts for 50% of GDP today• Digital Europe (formally EICTA) has already

committed to reducing its carbon by 20% by 2020• The UK has taken a leadership role on DC efficiency

– British Computer Society and The Carbon Trust have been key players in the development of the EU Code of Conduct for Data Centres

• Growing belief that CRC will drive DCs out of the UK – Collocation will be considered more viable overseas

Energy Efficiency

Building sustainability ‘Green Building’ and more recently Green DCs

• BREEAM• LEED• Green Star• Energy Star (DC)• EU Code of Conduct for Data Centres

• Perhaps one of the first questions asked by a design team regardless of which scheme you plan to use as a marketing lever is … – What are the ‘environmental’ whole life costs of our Data Centre and

which schemes will best help us achieve any business benefit as regards shareholder value?

EU Code of Conduct Participants

Country Number of DCs

United Kingdom 21

Netherlands 8

Germany 3

France 3

Ireland 3

Sweden 2

Rest of Europe 4

Energy Efficiency

Collaborative Initiatives

• World Business Council for Sustainable Development (WBCSD)

• Coalition for Environmentally Responsible Economies (CERES)

• Societies and the Global Reporting Initiative (GRI)

• Electronic Industry Citizenship Coalition (EICC)

• Green Data Centre Alliance

Energy Efficiency

Sustainability Levers that Companies could use to Create Value

A stronger brand and greater pricing power

Greater operational efficiencies

Supply chain optimization

Attract retain and motivate employees

Improve customer loyalty

Greater access to capital, financing and insurance

Total shareholder

value

Dutch firms top sustainability rankings Akzo Nobel and TNT are among the world's most sustainable companies, according to the latest Dow Jones sustainability index.Friday 10 September 2010

In Summary

• UK has made a legally binding commitment

• There is a wealth of data to support any individual or company that wishes to put a sustainability plan together

• There is a legal requirement linked to CRC EES BUT perhaps more interestingly a number of companies are embracing Sustainability!

ABP Netherlands and NIKE US

“There is a growing body of evidence that companies which manage environmental, social, and governance risks most effectively tend to deliver better risk-adjusted financial performance than their industry peers.”Jean Frijns Chief Investment OfficerABP Netherlands (Largest pension fund in the world)

NIKE President and CEO Mark Parker said “he would not wait for a consensus on environmental issues” ….. “Institutions with greater autonomy have a clear opportunity to fill the leadership vacuum- and to reap the reputational rewards of doing so. Smart corporations will view this as a chance to leapfrog competitors hedging on sustainability.”

Direct control or influence• energy use• water use• adapting to climate change• health and wellbeing of all employees / visitors• pollutants from building services• waste and recycling strategies

You are also in a position to raise other sustainability issues and contribute to addressing them: including materials selection, sustainable drainage, biodiversity and transport.

We can now focus on the tip of the iceberg

Let’s explore different ways to extend your green status

and bring valuable contribution to your business

Medium Density

3 RU servers 28 Data port per rack1 SAN port per rack14 chassis per rack

High Density 1 RU Servers84 Data port per rack42 SAN port per rack42 chassis per rack

Low Density

3 to 5 Data port2 SAN port

Blades

48 Data port per rack24 SAN port per rack6 chassis with 14 blades per rack

The evolution of server technologies

Medium Density

3 RU servers 28 Data port per rack1 SAN port per rack14 chassis per rack

High Density 1 RU Servers84 Data port per rack42 SAN port per rack42 chassis per rack

Low Density

3 to 5 Data port2 SAN port

Blades

48 Data port per rack24 SAN port per rack6 chassis with 14 blades per rack

The evolution of server technologies…what’s the impact?

Degrade cooling efficiency

Increase power consumption

Decrease usable rack space

Increase heat dissipation

Increased overall risks associated with network performance and

rising costs associated with poor resources management

damage green credential

Hea

t Gen

erat

ed

Power Consumption

Thought about different architectures?

End of Row (EoR) / Mid of Row (MoR)

Top of rack (ToR)

- Most common design- High switch port utilization- Heavy and complex cabling- Network equipment in access layer

- Most common design- High switch port utilization- Heavy and complex cabling- Network equipment in access layer

- Lower switch port utilization- Fewer cable runs- More flexible, modular design- Network equipment in aggregation layer

- Lower switch port utilization- Fewer cable runs- More flexible, modular design- Network equipment in aggregation layer

Must Compromise Efficiency v Flexibility

Different architectures with NO compromise

STAY IN LINE WITH YOUR BUSINESS OBJECTIVES

TYCO’s MRJ21 Solution Provides FULL Support for Brocade, IBM and other manufacturers

NO DESIGN RESTRICTIONS AND NO COMPROMISE MAXIMISE THE POTENTIAL OF YOUR INFRASTRUCTURE

- Improves airflow around mission critical electronics- Weighs 40% less than comparable four pair - Reduced energy consumption by 25% v 4pr system- Reduced floor space through higher density equipment

Improve Network Efficiency – Flexibility while minimising risks

Efficiency and Flexibility all in one with MRJ21 technology

XGA 10G Shielded Solution

New design with improved labeling and integrated grounding/bonding technology

Add further flexibility to your networkwith MPOprimate fibreMPOptimate™ cabling system is capable of meeting the requirements of Data Center standards EN 50173-5 and ISO/IEC 24764 providing full design flexibility and robustness

Meet any design needs

• MPO connector offers seamless migration from Gigabit to 100 Gigabit

• Up to 72 fibers in one MT-ferrule/connector housing

PARA-OPTIX provide seamless migrationPARA-OPTIX provide seamless migrationPARA-OPTIX provide seamless migrationPARA-OPTIX provide seamless migration

24-fiber (2 rows of 12)

Original 12-fiber

72-fiber (6 rows of 12)

Seamless migration path

Evolve with minimum costs and disruption

• The New AMPTRACS DC• DC planning and monitoring• Full integration• Power and capacity planning • Cooling monitoring• Assets management• 3D views• Disaster recovery planning • Models all aspects of the DC

When you measure it you know it

Measure your performance – Improve share value

Maximise your existing and future investment

Migrate seamlessly into future technologies

Understand Sustainability Schemes

Understand embedded and operating Carbon (Life Cost)

Collaborate and influence

Measure your performance – Improve share value

What does this all mean to you?

Legal Considerations will push efficiencies

• Key Environmental and Economic Benefits are a priority to Data Centre designers / operators because they are all Full participants of CRC EES.– Reduced floor footprint– Increased cooling efficiency– Reduced diameter of cabling– Re-usable modular cabling and connectivity– RoHS compliant– Reduced power consumption– Reduced energy consumption through port consolidation

• All will be a big part of business as we try and achieve a 5% cut in energy consumption every year until 2050

Tyco Electronics EHS Report

Information is Tyco Electronics Confidential & ProprietaryDo Not Reproduce or Distribute

Tyco Electronics - Oostkamp

• Enfinity rents the company rooftop and installs the solar installation (Euro 8,300/year income for TE).

• No investment needed from Tyco Electronics.

• Tyco Electronics purchases all energy at a lower price than the market rate (average energy cost reduction of Euro 50,500/year).

• Tyco Electronics can expose a green image.

Last Thought

All the benefits of sustainability are only possible if you tackle the issues on the supply chain. If not, it’s greenwashing. Dierk Peters former international marketing manager, Unilever

Any questions?

Thank you.

Alistair Evans RCDD

What are the ‘environmental’ whole life costs of our Data Centre and which schemes will best help us achieve any business benefit as regards shareholder value?