two thousand fourteen - keystone centre · two thousand fourteen ... venue menu hallway signage -...

NAMING RIGHTS SPONSORSHIPTWO THOUSAND FOURTEEN

KE YST ONE C E NT RE

@C OMMUNI T Y H E ART

The mandate of the Keystone Centre is to enhance the lives of Westman residents

through providing a safe, family-friendly, multi-functional, full-service facility for use in

a wide range of events, meetings, entertainment, agricultural and recreational

activities throughout all seasons, accessible to everyone in the community we serve.

The Keystone Centre services a trading area of 180,000 people and sees over 1.2

million visitors every year. The Keystone Centre is a significant contributor to the

quality of life in Westman and plays a large role in the area of social and economic

impact for the community. (A recent study concluded that the Keystone Centre

generates more than $62m per year in economic impact through events held in our

facility.)

Nowhere else in Canada will you find a community centre with Royal-worthy multi-

day agricultural and entertainment fairs, local to international agricultural

championships, a full season of home games for the local WHL team, two additional

ice rinks that each serve upwards of 600 bookings a year for youth, recreational and

educational ice sports, an 8-sheet curling rink with regular leagues and tournaments,

musical concerts featuring big name artists like Kiss and ZZ Top for upwards of 5000

people, and conventions/trade shows and meetings for businesses and

associations from intimate boardroom bookings to thousands for national retreats –

all under one, more than half a million square foot, roof.

Naming Rights Sponsorship 2014

Why You Should Consider

• Position your company as a forward-thinking, community leader.

• Expose your brand to a cross-section of demographic, geographic and lifestyle market segments.

• Build frequency through thousands of impressions and exposures to your brand every year.

• Build engaging relationships.

• Build positive associations through beloved events, experiences, traditions and memories-made at the Keystone Centre.

• Drive sales for new and existing business.

• Corporate community engagement.

• Influence consumer perceptions.

keystonecentre.com

KE YSTONE C E NT RE

Your Benefits to Naming Rights SponsorshipThe Keystone Centre naming rights

package means far more than a

traditional corporate sponsorship.

Naming Rights provides you with the

opportunity to create a valuable,

positive association with the Keystone

Centre through marketing, advertising,

hospitality, website and promotional

opportunities. Through events here, you

will have the opportunity to gain local,

provincial and national exposure both

through visibility of signage within the

facility itself and organically through

name associations in media mentions

and spoken reference.


Approx. 67,673 ice-related users annually

Approx. 170,755 non-ice related users annually

Dimensions in Feet: 120' X 210' 25,200 Square Feet in Size

25' Ceiling Height

• Tournament of Champions (average 1,500 players, 1,500 visitors)

• AAA Hockey Challenge (average 2,200 players, 3,500 visitors)

• Skate Brandon (average 1,480 all year)

• BYHA Games (average 4,500 all year)

• League Games (average 13,000 all year)

• Rec Hockey (average 9,000 all year) • Westman Winter Hockey League • Westman Summer Hockey League

• Wheat Kings Miscellaneous

• Assiniboine College Hockey

• North 40 Sports Club

• Vincent Massey Hockey

• Brandon Ringette

• MB Amateur Broomball Assoc.

• Crocus Plains Hockey

• Brandon Lady Huskies

• Atom A Wheat Kings

• CCM Guts & Glory Tour

• Several hockey clinics

Major Hockey & Ice Events Held Here:

keystonecentre.com

KE YSTONE C E NT RE

2,479 “Look Mom, I did it!” said annually

Optimist ArenaSuggested Annual Commitment : $25,000 – OPTION 1

Plus One-time Investment, Bleachers: $25,000 per bleacher – OPTION 2*

Facility Map

Building Entrance Signage

Centre Ice Logo (one colour)

Backlit Advertising Signage

TV Display System

Directional Signage

EXCLUSIVE NON EXCLUSIVE DESCRIPTION YEARLY VALUE

X

X

X

X

X

X

5 main entrances1 at Canad Inns entranceBranded room name on

Curling Club entrance listing

Centre ice logo or lettering around circle

Above interior rink doors

1 ad on internal TV systems

9 signs

$2,000

$10,000

$10,000

$5,000

$3,600

$5,000

Venue Menu

Hallway Signage - Outside room

Website

Event advertisements

Press Release

Branded Arena/Room Use for Staff Function

X

X

X

X

X

5,000 annually

1 Metal sign

45,000 hits/annually

Variable on number of Events in a Year

Sent to media list, announcing partnership and room name

One night's use of the branded arena/room

(food & beverage extra)

$5,000

$6,000

$2,500

$5,500

$250

Total Value OPTION 1

Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Manitoba Summer Fair• Arabian Horse Show• Brandon Home Show• MRCA Rodeo

521 bookings in 2013

Pylon Sign3-10 second Ads/Screens in a cycle X 18th Street $23,400

Total Value OPTION 2*

Bleachers – 1 set XYour logo to brand these seats

within the arena, for life of bleachers

$7,000

*If you choose not to add this OPTIONAL ONE-TIME COST, it may be sold to another company and used within this room despite sponsorship. There are two bleachers available per room at a one-time cost of $25,000 per bleacher. Your logo will remain for the life of the equipment – our estimation would be approximately 10 years.

X

$2,275

$80,525

$87,525


Theatre Capacity of 550


25' Ceiling Height

keystonecentre.com

KE YSTONE C E NT RE

196 “I'm proud to be here with my community,” said annually

X

AmphitheatreSuggested Annual Commitment : $10,000

Metal Room Sign

TV Display System

Directional Signage

Facility Map

Venue Menu

Hallway SignageOutside Room

Website

Event Advertisements

Pylon Sign1-10 second Ads/Screens in a cycle

Floor Decal Advertisement

Total Value


X

X

X

X

X

X

X

X

X

In named room

1 Ad On Internal TV Systems

9 signs

5 main entrances1 at Canad Inns entrance

5,000 annually

1 Metal sign



18th Street

1 Advertisement Located in Canad Inns

Upper Concourse Entrance

$5,000

$3,600

$5,000

$2,000

$5,000

$6,000

$2,500

$2,500

$7,800

$4,200

$54,138

Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• MRCA Rodeo• Association of Manitoba Municipalities

• Speakers• Educational Seminars• Break-out Sessions• Conferences• Entertainment & Music• Announcements

20 bookings since re-opening in November 2013

Press Release Sent to media list, announcing partnership and room name

$250X


XOne night's use of the branded

arena/room (food & beverage extra)

$750

Newly renovated and in high demand!


Theatre Capacity of 1,000 Banquet Capacity of 800


13' 10" Ceiling Height

keystonecentre.com

KE YSTONE C E NT RE

1,274 delicious first bites,annually

X

Convention HallSuggested Annual Commitment : $15,000

2 Metal Room Signs

TV Display System

Directional Signage

Facility Map

Venue Menu

Hallway SignageOutside Room

Website



Floor Decal Advertisement

Total Value


X

X

X

X

X

X

X

X

X

In named room


9 signs

5 main entrances1 at Canad Inns entrance

5,000 annually

1 Metal sign



18th Street

1 Advertisement Located in Canad Inns

Upper Concourse Entrance

$6,000

$3,600

$5,000

$2,000

$5,000

$6,000

$2,500

$3,500

$15,600

$4,200

$54,550

Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Association of Manitoba Municipalities Conference• Hockey House (Wheat King Games)• Brandon Career Symposium• Hockey Manitoba Hockeyfest• Hockey Brandon – Tournament of Champions• Manitoba Metis Assembly• MB Conservation District Conference• ACC Graduation• Preschool Wellness Fair• MB Nurses Union Convention• Westman Christmas Dinner• CGA Convention

75 bookings in 2013

Host Room for many Christmas parties

Host Room for many meetings

throughout the year


$250X


XOne night's use of the branded

arena/room (food & beverage extra)

$900

Newly Renovated!

Can be used as one large roomor divided into two smaller rooms.


1,242 “This is my chance! I’m taking the shot!” saidannually

Approx. 71,155 ice-related users annuallyApprox. 180,909 non-ice related users annually


25' Ceiling Height

• Tournament of Champions (average 1,500 players, 1,500 visitors)

• AAA Hockey Challenge (average 2,200 players, 3,500 visitors)

• Skate Brandon (average 1,480 all year)

• BYHA Games (average 4,500 all year)

• League Games (average 13,000 all year)

• Rec Hockey (average 9,000 all year) • Westman Winter Hockey League • Westman Summer Hockey League

• Wheat Kings Miscellaneous

• Assiniboine College Hockey

• North 40 Sports Club

• Vincent Massey Hockey

• Brandon Ringette

• MB Amateur Broomball Assoc.

• Crocus Plains Hockey

• Brandon Lady Huskies

• Atom A Wheat Kings

• CCM Guts & Glory Tour

• Several hockey clinics

Major Hockey & Ice Events Held Here:

keystonecentre.com

KE YSTONE C E NT RE

Kinsmen ArenaSuggested Annual Commitment : $25,000 – OPTION 1

Plus One-time Investment, Bleachers: $25,000 per bleacher – OPTION 2*

Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Manitoba Summer Fair• Arabian Horse Show• Brandon Home Show• MRCA Rodeo

*If you choose not to add this OPTIONAL ONE-TIME COST, it may be sold to another company and used within this room despite sponsorship. There are two bleachers available per room at a one-time cost of $25,000 per bleacher. Your logo will remain for the life of the equipment – our estimation would be approximately 10 years.

Facility Map

Building Entrance Signage

Centre Ice Logo (one colour)

Backlit Advertising Signage

TV Display System

Directional Signage


X

X

X

X

X

X

5 main entrances1 at Canad Inns entranceBranded room name on

Curling Club entrance listing

Centre ice logo or lettering around circle

Above interior rink doors

1 ad on internal TV systems

9 signs

$2,000

$10,000

$10,000

$5,000

$3,600

$5,000

Venue Menu

Hallway Signage - Outside room

Website

Event advertisements


X

X

X

X

X

5,000 annually

1 Metal sign





$5,000

$6,000

$2,500

$5,500

$2,275

Total Value OPTION 1 $80,525

Pylon Sign3-10 second Ads/Screens in a cycle X 18th Street $23,400

Total Value OPTION 2* $87,525

Bleachers – 1 set XYour logo to brand these seats

within the arena, for life of bleachers

$7,000


$250X

568 bookings in 2013


KE YSTONE C E NT RE

Theatre Capacity of 1,300 Banquet Capacity of 1,300

25' Ceiling Height

63 horse-nuzzles, annually

keystonecentre.com


X

X

Website



Ag Centre Floor Decal

Branded RoomUse for 1 Staff Function

Total Value

X

X

X



18th Street

Showcase your brand, in a high traffic location

inside the facility



$2,500

$2,500

$7,800

$4,200

$2,288

$54,138

Canada RoomSuggested Annual Commitment : $12,500

2 Metal Room Signs

TV Display System

Directional Signage

Venue Menu

Hallway Signage


X

X

X

X

X

In named room


9 signs

5,000 annually

2 Metal signs

$6,000

$3,600

$5,000

$5,000

$7,000

Annual Events Held Here:

• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Manitoba Summer Fair• Arabian Horse Show• MRCA Rodeo• Horse 3• National Alpaca Show• Assorted Horse/Cattle/Ag Shows

Canada Room connects to wash racks and a small office space.

79 bookings in 2013

Outdoor Building Marquee Sign XRoom name on

4 x 6 Sign on 18th Street $8,000


$250X


Naming Rights Sponsorship packages are available for a minimum 3-year, maximum 10-year term.

Fee & Term Details

Proposals should be clearly marked and submitted to:

Krista KowalukMarketing and Sponsorship Managerc/o Naming Rights Sponsorship ProposalKeystone Centre#1 1175 18th Street, Brandon, MB R7A 7C5

Submission of Proposal

Each company interested in securing Naming Rights Sponsorship of the available rooms/ arenas within the Keystone Centre, should submit a proposal describing:

• Detailed contact information.• Available room/arena (s) of interest.• Proposed name of room/arena.• Annual financial commitment.• Term of proposal.• Additional exposure requests/ terms/ conditions, if applicable.• Your qualifications and experience to carry out the requested sponsorship;

inclusive of, but not limited to: Details of involvement in similar projects, number of years in business and length of experience. As well, please include Corporate Mission, Vision and Values as they relate to the Keystone Centre.

Your Next Step

The Keystone Centre may not necessarily accept the highest price proposal or any proposal. The Keystone Centre reserves the right to obtain additional information from the proponents to clarify information in their submission.

If proposal is accepted, the successful proponent will be required to enter into a contract with the Keystone Centre. The Keystone Centre reserves the right to negotiate specific terms of the contract with the preferred proponent prior to the final award of the contract.

Acceptance & Rejection of Proposals

keystonecentre.com


Your Best Shot

C OMMUNI T Y H E ART

Just as a central organ breathes life into its various parts,the Keystone Centre is the heart of our community and branches out to connect our lives

with necessary functions for the population in our area; recreation, agriculture, business, entertainment & culture.

The facility's structure even mimics the vital organ in its multi-building, piecemeal amalgamation of various streams flowing from a central hub, all connected to each other.

A true community is one that connects. The Keystone Centre facilitates those connections

Inquiries can be directed to:Krista Kowaluk | [email protected] | 204-726-3503

keystonecentre.com



two thousand fourteen - keystone centre · two thousand fourteen ... venue menu hallway signage -...

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