two factor theory.pptx

8/17/2019 Two Factor Theory.pptx

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Group 2


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Two Factor Theory

Prof. Frederick Herzberg


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Two Factor Theory

Theory was proposed by Prof. Frederick Herzberg

Herzberg’s Motivation Hygiene Theory

The theory was based around interviews with 2!

"#erican engineers and accountants in Pittsburg in

$ different co#panies

%onc&usion' Two categories of (ob conditions which

affect the individua&’s behavior


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Two *ndependent sca&es

+atisfaction and no

satisfaction

Motivator factors

,issatisfaction and no

dissatisfaction

Hygiene factors


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Motivator Factors

"ffect (ob satisfaction but have &itt&e inf&uence on

dissatisfaction

+ources of (ob satisfaction' -satisfiers

"rises fro# intrinsic conditions of the (ob itse&f/ such

as recognition/ achieve#ent or persona& growth

01a#p&e' cha&&enging work/ recognition/ responsibi&ity


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Motivator Factors

"ssociated with (ob content

"ffect e#p&oyees abi&ity and perfor#ance at work

Presence' 0nab&es peop&e to be satisfied

"bsence' ow satisfaction/ &ow #otivation and &ow perfor#ance


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Hygiene Factors

"ffect (ob dissatisfaction but have &itt&e inf&uence on

satisfaction

+ources of (ob dissatisfaction

"rises fro# e1trinsic conditions to work itse&f such

as co#pany po&icies/ supervision/ sa&aries etc.

01a#p&e' (ob security/ sa&ary/ fringe benefits/ working

conditions


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Hygiene Factors

"ssociated with the (ob conte1t or work setting

"ffect an individua&’s wi&&ingness to work

Presence' Prevent peop&e fro# being dissatisfied

"bsence' 3esu&ts dissatisfaction


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Factors "ffecting 4ob "ttitudes

eading to ,issatisfaction

%o#pany po&icy

+upervision

3e&ationship 5boss and

peers6

7ork conditions

+a&ary

eading to satisfaction

"chieve#ent

3ecognition

7ork itse&f

3esponsibi&ities

"dvance#ent

Growth


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Two Factor Theory


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03G Theory

%&ayton "&derfer


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03G Theory

Propounded by %&ayton "&derfer

3ecategorized Mas&ow’s hierarchy of needs into !

si#p&er and broader c&asses of needs

used sa#e order of needs as Mas&ow

+atisfaction of higher order or growth needs #ake

the# #ore i#portant

"&& needs can be si#u&taneous&y active


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G

R

E


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8eeds for basic #ateria& necessities

*ndividua&’s physio&ogica& and physica& safety needs

0.g. food/ air/ water/ physica&/ &ove and affection etc.

01istence 8eed


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3e&atedness 8eed

,esires for satisfying interpersona& re&ationships

Mas&ow’s socia& needs and e1terna& co#ponents of

estee# needs


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Growth 8eed

,esires for continued psycho&ogica& growth and

deve&op#ent

8eed for se&f deve&op#ent and persona& growth and

advance#ent

Mas&ow’s se&f actua&ization and intrinsic co#ponents

of estee# needs fa&& under this category


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3e&ationship 9etween "&derfer’s

03G Theory %oncepts

+atisfaction:Progression

Moving up to higher:&eve& needs based onsatisfied needs

Frustration:3egression

"n a&ready satisfied &ower &eve& need beco#esreactivated when a higher &eve& need is frustrated

+atisfaction:+trengthening

3epeated&y strengthening a current &eve& of

satisfied needs


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03G Theory

This theory’s fra#ework recognizes that the order of

i#portance of ! categories #ay vary for eachindividua&

Therefore #anagers #ust recognize that an e#p&oyee

has #u&tip&e needs to satisfy si#u&taneous&y

Focusing on one need at a ti#e wi&& not effective&y

#otivate.

two factor theory.pptx

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