twitter while you work focus business consulting #n2k
TRANSCRIPT
Twitter While You
Work Focus Business Consulting
#N2K
Ø Why do you need it?
Ø Twitter for my business?
Ø Basics
Ø Tactics
Ø Successes and Failures
Ø Do’s and Don’ts
Ø How can you make this easy
Ø How to engage with your customers
Agenda Ø Twitter?
Why
How
#N2K
Twitter?
"It's a microblogging service...”
"No, it's a sort of a new generation of chat and
instant messaging.“
"No, it's a mobile blogging platform.“
"No, it's a...?"
#N2K
Source:
Why You Need Twitter? 7. Everyone else is doing it
6. Good op4cs
5. Fast and free
4. Stay on top of your industry and market segment
3. Refine your Brand
2. Great networking tool
1. Let’s you engage with your customers
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Use Twitter For Business
Ø Customer Profiling & Target Market Identification
Ø Customer Service
Ø Product & Service Innovation
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Twitter Basics #N2K
Twitter Handle Mention Hashtag
Retweet
Twitter Basics #N2K
#N2K Twitter Tactics Audience
#N2K Twitter Tactics Twitter Bio
Twitter Tactics #N2K
Twitter Failures #N2K
Twitter Failures #N2K
Twitter Successes #N2K
• Joined partnership with VegNews
• Prize giveaways • Engaged with their customers • High Quality pictures • Huge fan base • Champions and Brand
Advocates • Increased their visibility
Twitter Successes #N2K
#Kindofabigdeal
The Do’s & Don’ts
§ Tweet Quality and Tweet Relative
§ Mention or tag relevant articles or
business
§ Listen & Ask questions
§ Find a relevant audience
§ Find influencers: Bobby Umar,
Mashable
§ Stay an Egg
§ Mention your company in every tweet
§ Mix up Twitter and Facebook Lingo
§ Update once a week
§ Auto responding to new followers
§ Add “Please RT” to every tweet
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Making Things Easy Hootsuite and Tweetdeck § Lists § Automated tweets § Efficient, one- ‐stop shop § Free
Linking tweets to blogs or RSS § Speed § Manageability
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Engagement #N2K
Twitter Chats: #POCchat, #SoGoodChat, #Innochat, #MoneyChat, #MillenialChat
Be Social
Vary your content
Hashtags increase impressions and exposure
Respond to replies
Follow back
Share some love!
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Next Steps #N2K
LinkedIn discussion group: Professional in PJ’s:
www.linkedin.com/groups?gid=4862633&trk=hb_side_g
Next Webinar: March 14th, 2013
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Topic: LinkedIn For Leads
Presented By: Jen Quirk, Marketing Consultant, innovate Burlington
[email protected] or visit www.Haltech.ca
Thank You
@tweetjc
#N2K
Anu Singh Director, Project Management & Operations [email protected] @Anusingh_
Greg Gabel Director, Business Development & Innovation [email protected] @Greg_Gabel