twitter uses tips
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Twitter Preso To Internet Marketing & Social Media Kansas CityTRANSCRIPT
Twitter Uses & Tips
Internet Marketing & Social MediaKansas City
June 28, 2011
Mary D. Padilla
®
Twitter & TweetingTwitter & Tweeting
• Social networking and micro-blogging serviceutilizing instant messaging, SMS or a webinterface.
• Kinds of tweets: entertainment, information,special campaigns for events or fundraising,etc.
• Timing: Weekdays 3-5 p.m. Tuesdays aretypically slow days per studies.
Beginner BasicsBeginner Basics
• Use a photo of yourself. Studies show that peopleare more responsive to faces than logos or othericons.
• Make sure your handle is not too long. The longerit is the less characters you have to tweet.
• In your description, make sure you providepeople with a clear understanding of who you areand what to expect.
• Include a link to a website, LinkedIn profile orother, like your AboutMe.com profile.
What Makes For Success?What Makes For Success?
• Awareness of what you represent/your brand
• Understanding of who your audience is
• Understand expectations from followers
• Transparency
• Keeping to key areas of interest and usinghashtags for those, i.e. #kcroyals, #IMSMKC,#kcstorms, etc.
TipsTips
• Use specific messaging for each social mediaoutlet. Not all content is pertinent for eachaudience and may be seen as spam.
• Do your research. Look at lists of people youfollow, search key words and follow tradepublications/organizations in your areas ofinterest.
• If you schedule tweets in advance, check in forresponses.
TipsTips
• Tweet when you have time for conversations.
• Use social media manners.
• Post photos. Instagram allows for this, and isanother social media outlet. It encouragesinteraction with followers.
• If you need help, crowdsource. Ask yourTwitter community questions.
Remember…Remember…
• Online influence is influence online. It doesnot replace the influence of your IRL (in reallife) network.