Twitter: How to MobilizeHow to Get Photographers to Take Action

Jim M. Goldstein

Photography & Web Strategy ServicesJMG-Galleries.com

Twitter: @jimgoldstein

All Photographs © Jim M. Goldstein, All Rights Reserved

Identity

Identity

Who are You?

Individual

Company

Co-Op

Superhero

What do you Represent

Interests

Skills

Personality

Trust & Reputation

Trust & Reputation

Will People Lick Like You

William Dawes or Paul Revere?

Agent Zero

Build an Online Reputation

Trust & Be Trusted“Within about 15 minutes her first tweet,

Oprah had more than 76,000 followers”

- CNET News (4/17/09)

Networks Are King

Transparency

Transparency

Marketing Saturation & Skepticism

Humanizing Communication

Be Open & Honest

Purpose & Passion

Purpose & Passion

Tweet with...

Purpose = Win

Passion = Win

Purpose & Passion = Win²

Generate Content Reflecting Purpose & Passion

Communicate

Communicate

Converse vs. Broadcast

Going It Alone

Amplify with Twitter Tools

Expand Reach to Other Communities

Leverage the Power of Links

Strategy

Strategy

Open Your Eyes to What’s Beyond the Horizon

Identify Your Objectives

Know Your Audience

Plug In to Multiple Communities

Build a Tribe

Know Your Limits

Action Through Value

Action Through Value

The Single Most Important Question To Ask Yourself

What Value Does This Provide to My Followers?

Trust + Value = Action

Action Types

Action Types

Build Roads for Others to Follow

Reply

Re-Tweet

Share

Comment

Vote

Subscribe or Sign-Up

Purchase

Selectivity

Selectivity

Don’t Just Follow Your Nose

How & When to Tweet

Followers / Following

Communities

Tools

Repetition

Repetition

Reminders

Scheduling

Leverage Good Etiquette

Etiquette

Etiquette

Always Say Thank You

Re-Tweet Often

Always Respond to Others

What You Say Is Permanent

Don’t Spam

Don’t Spam

Don’t SpamNo Excess TweetingNo Blog SpamNo Robot MessagingNo Facebook App Invites

Commit

Commit

It’s Not a Sprint, It’s a Marathon

Be Authentic, No Ghost Writers

Map Out Goals

Develop A Strategy

Temper Activity to Your Comfort Level

This is NOT a Fad,This is the Future of Marketing

Favorite Tools

Favorite Tools

Tools That Don’t Bite

ReTweet

Tweet Reach

TwtPoll

Twitter Facebook App

FriendFeed Facebook App

Bit.ly

TrueTwit

TweetBeep

BackTweets / DISQUS

SocialToo

SocialOomph

Thank YouDownload This & More At

www.JMG-Galleries.com/blog/TwitterRev/

Web: JMG-Galleries.comTwitter: @jimgoldsteinEmail: jim@jmg-galleries.com