TWITTER KICK-OFF

Gold Hassan

Agenda

Aim of the Twitter Program Why not Facebook or LinkedIn for now Why twitter? What to tweet? How to optimize your tweet What's in it for you?

Twitter Program

Aim Generate leads Identify relevant contacts for business Create visibility & brand awareness Engage customers & prospects

Facebook? LinkedIn? Blog?

Lead generation ratio=9:1(twitter:LinkedIn/FB)

Widest reach (FB, LinkedIn reach limited to our contacts)

Easy networking (FB, LinkedIn networking is difficult)

Twitter gives you wingsss…!! Crisp & clear messages Broadcast beyond boundaries Build closer relationships Make your mark Get noticed

What to tweet about?

Observations Events attending/attended Share content authored or found

relevant Chat News & happenings

Twitter Terminology

Mentions Lists Conversation Replies Retweet Trends Follow Follower Block

Tweets

140 characters word limit Includes #tags & @replies Includes links of blogs, photos and

videos

Get your tweet noticed

Use “#” before the relevant term e.g: #salesforce, #sanjaydutt, #feminamissindia, #dryholi Helps to get noticed by people speaking/searching

about the same topic Can be used anywhere in a tweet No more than 2 “#” in a tweet (preferably)

Use “@” to engage For interactions/replies (@user hi…) For mentions (hi… @user)

Follow & get followed

Examples of tweets

Zila Ghaziabad - awesome cast awesomely wasted... won't make the mark with any violence flick fans

Tonight I will put on my #dancingshoes and #dance to my heart's content!

@NewBrandVision @MailOnline freaky it is i think exposure of this magnitude so early in life also makes the kids more vulnerable targets.

Watch Shane Warne @warne888 on CNN-IBN at 7.30 pm. Honest and candid as always. Talks about Aussie troubles, art of spin bowling and more

Your role

Create/ Update your profile Share twitter handle with colleagues Help generate content (atleast 5

tweets/week) Tweet & re-tweet

Your Profile

Following Profile

Profile Summary

@ - Interactions

@ - Mentions

# Discover

# - To Search

Thank you!