Twitter for Tourism

The Game is Changing

Sheila Scarborough / @SheilaSTourism Currents / @TourismCurrents

#ttia15

Which social channels give you the best engagement

with visitors & guests?

Is Twitter the worst one?@SheilaS

@TourismCurrents#ttia15

284 million on Twittervs

300 million on Instagram

“Twitter is what we wanted it to be, [a] realtime information network. I don't give a sh*t if Instagram has

more people looking at pretty pictures.“

Twitter co-founder @ev Williams

Twitter matters to your destination, attraction, or hotel

because ….

It is the best social media platform for customer service @SheilaS

@TourismCurrents#ttia15

Twitter helps you to be what today's visitors/guests

expect:

A digital concierge & digital Visitor Center

@SheilaS@TourismCurrents

#ttia15

April 2015 Study: DMOs & Twitter

by EncoreAlert.com

Reviewed Twitter data of DMOs for 50 states, Washington DC, USVI, & top 100

U.S. destination cities@SheilaS

@TourismCurrents#ttia15

“The best indicator of high performance on Twitter was

commitment to audience engagement & use of

imagery that delights & inspires.“

@SheilaS@TourismCurrents

#ttia15

Top PerformersBest Twitter Engagement per Follower

HawaiiNew YorkMichiganMontanaOregon

Miami

New Orleans

San Francisco

San Diego

Portland @SheilaS@TourismCurrents

#ttia15

Tips for Success From the EncoreAlert Study

''RT [retweet] content that could be helpful

to visitors (even if it isn't yours)''

''Reply to people visiting your area. Direct them to your resources,

or just say Hello.''@SheilaS

@TourismCurrents#ttia15

When you don't respond to people

on Twitter, they think you're a.....

@SheilaS@TourismCurrents

#ttia15

The problem with auto-posting to Twitter.... @SheilaS

@TourismCurrents#ttia15

"I don't have time to manage one of those 'telephones.' I'm too busy."

Twitter for lead generation,

networking, & learning @SheilaS

@TourismCurrents#ttia15

How?Twitter chats & hashtags

@SheilaS@TourismCurrents

#ttia15

Twitter Chats To Find Travelers

#TravelSkills – Fridays at 11am Central

#TNI Travelers Night In – Thursdays, 2:30pm Central

#TTOT Travel Talk on Twitter – Tuesdays, 9:30am & 9:30pm GMT

#KidsNTrips – varies, 1-2 times a month

#GirlsTravel – Mondays, 12 noon Central

Twitter Chats For Learning#tourismchat – going monthly, next is

June 29

#Blogchat on blogging – Sundays, 8pm Central

#LinkedInChat – Tuesdays, 7pm Central

#CMworld content marketing – Tuesdays, 11am Central

#Brandchat – Wednesday, 10am Central

Handy Twitter Hashtags

#musesocial & #musetech – social media & digital innovation for museums

#econdev – economic development

#builtheritage – historic preservation

#eventprofs – meeting & event planners

#FriFotos – share photos related to the weekly theme, all day every Friday

Conference Hashtags Rock!

#ttia15 – of course :)

#TBEX, SATW, NATJA – travel media

#PRSAtravelESTO & #DMAI15

BlogHer, Type A Parent, Dad 2.0 Summit@SheilaS

@TourismCurrents#ttia15

Live Demo TimeTwitter

management @SheilaS@TourismCurrents

#ttia15

Thank you!Sheila Scarborough

Tourism Currents

@SheilaS

@TourismCurrents