Twitter  for  the  Power  User  

Twitter     •  Urban  dwellers  •  Average  household  income  +$100k  •  241  million  monthly  users,  over  100  million  daily  users  •  73%  of  consumers  report  increased  confidence  in  a  SMB  after  

following  and  reading  tweets  •  57%  of  consumers  have  discovered  a  new  SMB  on  Twitter  •  The  most  common  reason  someone  tweets  at  an  SMB  is  to  

share  a  positive  experience.      

Twitter     •  6  types  of  conversations  •  none  are  purely  1  to  1  

Examples  

Kelly  Robinson  Mixes  one-­‐on-­‐one  interactions  with  content  redistribution,  self-­‐published  articles  and  personal  interests  (4sq  check-­‐ins,  home  décor,  fitness)  

Renee  Fishman  

Real  estate  trends,  productivity  tips,  professional    and  personal  anecdotes.  *rich  media    

Finding  Your  Community  

Twitter  for  Business    Building  a  community  without  paying  them  or  asking  them  to  join.    •  How  you  find  them  •  How  you  maintain  and  find  more  •  How  to  engage  and  interact  

Advanced  Search    

Beyond  the  Mention:  Search  Operators  

•  Make  private  lists  for  listening  •  Public  lists  for  accolades  •  Favorite  Vendors  •  Thought  Leaders  •  Best  Neighborhood  Spots  

 Determining  Influencers  1.  Look  at  their  lists  2.  Follower  counts  are  OK  •  are  they  real  followers?  •  search  their  handle,  who’s  RTing  their  content?  

 

Engaging  and  Creating  Advocates  

Live  Tweeting  •  Join  TweetUps  

•  Industry  (#ICNY)  •  Fashion  •  Fitness  •  Food  (#NYFWF)    

•  Pre-­‐Event  Prep  •  Figure  out  the  hashtag  •  Follow/list  speakers  and  attendees  •  Tweet  a  few  days  out  you’ll  be  there  

•  At  the  event  •  Have  a  mix  of  content  

•  rich  and  text  •  Post-­‐Event  

•  reach  out  and  thank  people  of  interest  

Semantics  

Most  ReTweeted      you  twi(er  please  retweet  post  blog  social  free  media  help  

please  retweet  great  social  media  10  follow  how  to  top  blog  post  check  out  new  blog  post  

Least  ReTweeted      

Science  of  ReTweets,  Dan  Zarella  

   

game  going  haha  lol  but  watching  work  home  night  bed  

well  sleep  gonna  hey  tomorrow  :red  some  back  bored  listening  

Hootsuite  

   

Setting  Up  Your  Account  

   

Navigate  to  hootsuite.com  Connect  your  Twi(er  account  

The  Dashboard  

   

Streams  

   

Streams  

   

Analytics  

   

Hootsuite:  Takeaways  

   •  Use  streams  to  segment  searches,  lists  and  conversations  •  Use  Tabs  to  organize  your  streams  •  Schedule  Tweets  in  advance  when  you  know  you  won’t  be  

active  •  Install  the  Hootlet  Button  to  make  Tweeting  easier  

Twitter  Tools  

ManageFlitter:  Manage  your  community,  sort  by  influence,  activity,  follow/following,  etc.    WeFollow:  Find  Influencers  FollowerWonk:  Analyze  influencers  and  their  followers  Tweriod:  Determines  what  time  your  followers  are  on  Twitter  so  you  can  reach  the  most  people.  Tweetreach:  Impressions,  reach  and  contributor  data  for  phrases,  keywords,  screen  names  and  links.  Topsy:  Search  engine  for  Twitter.        

Rosemary  Dorsett  

Social  Media  Manager  

rodorsett@nylmedia.com  

 

 

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