twitter for business 101: twtrconsf
DESCRIPTION
Get started using Twitter for Business today: http://14t.me/Twforbiz Twitter for Business 101 opening keynote at #twtrconSFTRANSCRIPT
![Page 2: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/2.jpg)
@Pistachio?
![Page 3: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/3.jpg)
![Page 4: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/4.jpg)
![Page 5: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/5.jpg)
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”
-Seth Godin, Tribes
![Page 6: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/6.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 7: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/7.jpg)
![Page 8: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/8.jpg)
![Page 9: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/9.jpg)
Influence (was)
Attract attention to yourself
![Page 10: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/10.jpg)
Influence (is)
Provide attention & value to others
![Page 11: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/11.jpg)
4 Word Guide to Social Media
![Page 12: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/12.jpg)
1. Listen.2. Learn.3. Care.4. Serve.
![Page 13: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/13.jpg)
Social Media is Nothing New
![Page 14: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/14.jpg)
Photo Credit: (cc) jerryfletcher on flickr.com
![Page 15: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/15.jpg)
Social Media is Knowledge
![Page 16: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/16.jpg)
Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com
![Page 17: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/17.jpg)
Knowledge is Socially Mediated
![Page 18: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/18.jpg)
Knowledge is Socially Mediated
![Page 19: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/19.jpg)
Markets are Socially Mediated
![Page 20: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/20.jpg)
Photo Credit: (cc) gregor_y on flickr.com
![Page 21: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/21.jpg)
Markets are Socially Mediated
![Page 22: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/22.jpg)
Markets are Socially Mediated
![Page 23: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/23.jpg)
Photo Credit: (cc) matrianklw on flickr.com
![Page 24: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/24.jpg)
What is Twitter?
![Page 25: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/25.jpg)
![Page 26: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/26.jpg)
![Page 27: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/27.jpg)
100 Million Tweets
Every day.
• about your marketsproductsbrandscompanycustomersworld
![Page 28: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/28.jpg)
What is Twitter?
![Page 29: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/29.jpg)
It’s Your Business.
![Page 30: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/30.jpg)
Twitter Disrupts
![Page 31: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/31.jpg)
![Page 32: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/32.jpg)
![Page 33: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/33.jpg)
http://twitpic.com/135xa
![Page 34: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/34.jpg)
![Page 35: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/35.jpg)
Twitter Disrupts
Human Isolation.
![Page 36: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/36.jpg)
“Use it Where You Think Best”
-IBM ThinkPad ads circa 1992
![Page 37: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/37.jpg)
![Page 38: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/38.jpg)
“We see an ecosystem of developers swarming around the Twitter API like moths around a flame”
-TechCrunch.com
![Page 39: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/39.jpg)
“…history suggests that where there is so much user engagement, dollars follow.”
-Chris Dixon
![Page 40: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/40.jpg)
VALUE.visibility
relevance
relationships
social capital
community
ideas
trust
research
marketing
networking
customer
service
traffic
news
sales
SEO
![Page 41: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/41.jpg)
Externally
Events
Community
Customer service
Monitoring
News
Innovation
Research
Point of Sale
Word of Mouth
Relationships
Branding
Direct sales
SEO &traffic
Networking
![Page 42: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/42.jpg)
Internally
Sales Teams
Event Planning
Project Status
News
Coordination
Interface
Decentralized teams
Employee Support
Mentoring
Problem-solving
Purely Social
![Page 43: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/43.jpg)
How to start?
![Page 44: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/44.jpg)
By starting…
![Page 45: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/45.jpg)
Influence (was)
Attract attention to yourself
![Page 46: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/46.jpg)
Influence (is)
Provide attention & value to others
![Page 47: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/47.jpg)
4 Word Guide to Social Media
![Page 48: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/48.jpg)
1. Listen.2. Learn.3. Care.4. Serve.
![Page 49: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/49.jpg)
Manners 101
1. Dress nicely– Background & avatar
2. Introduce yourself– Complete profile, link on your site
3. Be a good conversationalist– Listen. Respond. Be relevant. Be useful.
![Page 50: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/50.jpg)
Twitter Campaigns?
not so much.
Twitter literacy.
![Page 51: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/51.jpg)
![Page 52: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/52.jpg)
![Page 53: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/53.jpg)
![Page 54: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/54.jpg)
![Page 55: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/55.jpg)
![Page 56: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/56.jpg)
![Page 57: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/57.jpg)
![Page 58: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/58.jpg)
![Page 59: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/59.jpg)
Best Approach?
Set simple standards…
• Excellence
• Authenticity
• Engagement
that work for your organization…
![Page 60: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/60.jpg)
Bearing in Mind…
• Produce feeds of cool, useful things
• Publish & subscribe:– Self-serving… fails. – Useful… thrives.
• Work to not be rejected as spam
![Page 61: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/61.jpg)
Confused by Twitter?
• 500+ comparisons, case studies, how-to guides
http://oneforty.com/i/toolkits
• Add YOUR brand’s story, and new tips as you learn them
![Page 62: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/62.jpg)
![Page 63: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/63.jpg)
...by profession
![Page 64: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/64.jpg)
![Page 65: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/65.jpg)
![Page 66: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/66.jpg)
![Page 67: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/67.jpg)
![Page 68: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/68.jpg)
![Page 69: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/69.jpg)
…to promote
![Page 70: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/70.jpg)
![Page 71: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/71.jpg)
![Page 72: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/72.jpg)
![Page 73: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/73.jpg)
...Comparisons
![Page 74: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/74.jpg)
![Page 75: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/75.jpg)
![Page 76: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/76.jpg)
![Page 77: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/77.jpg)
![Page 78: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/78.jpg)
…how-to guides
![Page 79: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/79.jpg)
![Page 80: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/80.jpg)
![Page 81: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/81.jpg)
![Page 82: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/82.jpg)
Think YOUR customers aren’t on Twitter?
![Page 83: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/83.jpg)
Off-Platform Benefits• Get Found. (SEO)• Listen and Learn. (Research)• Generate Content• Word of Mouth• Media and PR
![Page 84: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/84.jpg)
Get Found. (SEO)
• Even very common words DOMINATE Google (@pistachio, @dough)
• Choose the Google Adsense word you’d spend your last dollar on
![Page 85: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/85.jpg)
Listen and Learn. (Research)
• Passive– listening tools: monitoring, analytics
• Active – ask questions, use #tags, “recruit” groups
• Live– real-time focus groups, polls, surveys
• Global sensing and signaling network
![Page 86: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/86.jpg)
Fresh Content.• Abundant content
– 65 million messages a day
• Display anywhere– Widgets, embeds, filtering, search
• Thousands of ways to deliver
![Page 87: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/87.jpg)
Word of Mouth
• “Pass-along” and ReTweet norms
• @DellOutlet: $500k to less than 1k
• Celebrities, influencers
• Journalists, bloggers
![Page 88: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/88.jpg)
Media and PR• Publish
• Become known
• Be helpful
![Page 89: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/89.jpg)
…Finds You
![Page 90: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/90.jpg)
MeasurementNO: Follower numbers.YES: Follower engagement• Analytics tools• Measurable links
– Clickthroughs– Conversations– Context
• Ripples in the water– Retweets, reposting your links– Others pointing towards what you do
![Page 91: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/91.jpg)
Business Objectives
Measure appropriate standards
for each objective
![Page 92: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/92.jpg)
Will Employees Waste Time?
![Page 93: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/93.jpg)
YES!!
![Page 94: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/94.jpg)
Will Employees Waste Time?
• Pointless meetings• Procrastinating• Coffee breaks• Telephone• Gossiping• Smoking• email• Web• IM• Social media
![Page 95: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/95.jpg)
Efficiency
• Tools• Objectives• Discipline
![Page 96: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/96.jpg)
Need more?
![Page 97: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/97.jpg)
![Page 98: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/98.jpg)
Join us at 4:40 Today!
![Page 99: Twitter for Business 101: TwtrconSF](https://reader033.vdocuments.site/reader033/viewer/2022051610/548aa1dcb47959674d8b4778/html5/thumbnails/99.jpg)
TFB 101 Toolkit