twitter for beginners
DESCRIPTION
An overview of Twitter for beginners who want to use it for business.TRANSCRIPT
for Beginners
By Diane K. DanielsonFounder & Chief Social Media Strategist
www.DowntownWomensClub.com
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Why ?
The business meeting
The reunion/girls’ night out
The cocktail party
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Why ? ?• What to read:– Insights from experts and colleagues– Stay up to date (industry/biz/news/trends)– Follow the competition
• What to post - 30/30/30/10 rule:– 30% self promotion– 30% promoting others– 30% your personality– 10% just for fun
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Your @name & icon
• What’s your brand?– @DowntownWoman v. @DianeDanielson
• Icon: – avatar, logo or you?– Be consistent (even across platforms)
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Start by following
• Who to follow?– @breakingnews, @cnn– Industry leaders– http://mrtweet.net/ – Who your friends follow
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Who I don’t follow
• They lock their updates• They tweet as a company, not an individual• There are no “@s” in their tweetstream• They have a beefcake photo• They have offensive tweets• They are clearly spam (get rich, etc.)• They just don’t interest me
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Case Study: Soccer Cleats
• Go to http://search.twitter.com. • Find people tweeting about “soccer cleats”• Follow them
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Case Study: Soccer Cleats
• What do you learn?– Women are a large percentage of purchasers– The international term is “boots”– Guys will buy “boots” just because they want
something new– Orange is the hot new color– Customization is a new trend
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Case Study: Soccer Cleats
• What do you learn?– Competitors– Bloggers– Retailers
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Twitter Search is the New Google
• Real-time search• Set up RSS feeds
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Case Study: Soccer Cleats• Next steps? Follow who the
competition, bloggers and retailers are following.
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Case Study: Soccer Cleats• Back to beginning:
@Name or @Brand? Image, logo or icon? Celebrity? CEO? eRep? What do you tweet about? • Soccer fashion? • Guess whose cleat?• Soccer updates?
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Time Management• Create a schedule• Sampling of Twitter Tools:– www.hootsuite.com times your tweets, tracks links– www.twhirl.org auto shortens links– www.twitthis.com posts what you read with a click– www.twitterfeed.com links your blog to Twitter– Facebook Twitter App links Tweets to Facebook
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Twitter Speak• @[someone’s name]. This is a Twitter user name.• RT or “Retweet”. This means they’re forwarding
along someone else’s tweet.• #[Acronym]. This is a hashtag system where
people can categorize their tweets to help others search for them.
• DM (Direct Message). This means send a private tweet to an individual, i.e. “DM me the details.”
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Why ? ?• Reached out to VIPs• Landed radio interviews• Helped promote Downtown Women’s Club• Virtually attended conferences• Gained most followers by tweeting the
Emmy’s• Made friends while having fun
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Just for fun• http://twitter-friends.com/• http://monitter.com/• http://twitter.com/downloads• http://whofollowswhom.com/
• Want more? Google “twitter applications”
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http://twitter.com/DowntownWoman
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Thank you!
Diane K. Danielson@DowntownWoman
www.dianedanielson.com
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