twitter: beyond the basics 2015 by amy neumann at tri-c
TRANSCRIPT
Twitter: Taking It to the Next Level in 2015
Cuyahoga Community CollegeCleveland, Ohio
February 2015http://www.tri-c.edu/workforce/courses/course-7397.html
Amy Neumannhttp://goodplustech.com [email protected]
Twitter 2015
• Who uses Twitter?
• Why does social media matter for business?
• Who, what, when, where, why and how:
– Following Strategy– What to say– Increasing reach
“Social Media” (including Twitter)Social media = people.
It’s the same thing humans have done since the dawn of time – connecting.
Being where people are, when they are, how they prefer, with the information they want. On a phone...a computer...a tablet...at work, at home, anywhere.
People tend to universally like certain things: to be entertained, to learn, to save time, to save money, to be ahead of the curve, to feel inspired, to help others, to share, to grow.
How does your Twitter strategy fit into the humanness of marketing?
To Help with Planning:
Who do you want to reach?What do you want them to know?
What do you want them to do?
Social Media Landscape Right Now
• Social media is the new “Word of Mouth”
• Things are discovered, reviewed, shared and recommended in real time
• Credibility is developed by being visible as an expert
• Familiarity and trust are created through ongoing interaction, in many places, many ways
• Customer service is greatly enhanced by the ability to immediately interact and connect
• Companies are expected to be on social media and to present unique, exclusive content
http://www.socialmediatoday.com/social-networks/2015-03-22/social-media-study-top-5-activities-twitter-googleplus-and-facebook
Some Popular Reasons People Use Twitter:
https://business.twitter.com/basics/learn-twitter
A Few Definitions:
Visibility & Connectivity at All Times We “Share This”
We talk about what we like (or don’t like)
We are mobile
Consider a Responsive Design Site
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Pew Internet,
•http://www.pewresearch.org/
•http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
•http://www.pewinternet.org/2014/01/16/tablet-and-e-reader-ownership/
•https://www.thinkwithgoogle.com/industries/
Time Spent on Social Media…http://www.statista.com/chart/2109/time-spent-on-social-networks-by-platform/
Highlights -201 4 Social Media Users
• Facebook: 1.19 BILLION (800 mm mobile)
• YouTube: 1 Billion+
• Twitter: 560 million + (~ 270mm active)
• Google Plus: 400 million +
• LinkedIn: 240 million +
• Instagram ( 150 mm; owned by Facebook)
• Pinterest (70 mm)
• 6 BILLION+ mobile devices globally
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
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Creating Twitter Content Ideas
Evergreen
Lists
How To’s/ Hacks
Topical/Trendy
News
Entertaining
Educational
Informative
About Us/Promotional
Be Conversational and Other-Focused
• Remember the “social” piece – the more interactive, the more results
• Try to keep the conversation 80-90% about THEM and only 10-20% about your organization
• Sharing content that is helpful and useful to people who might buy your product will drive connections
10 Questions to Ask: Social Media Strategy
1. What’s our main goal behind social media?
2. Who should set up, maintain our social media?
3. Should we be on all the big social media platforms?
4. Which social media is best for my organization?
5. How often should we do updates?
6. What type of content should we post on each network?
7. Should we use social media for customer service?
8. How can we convert social media followers into advocates?
9. How can we measure effectiveness/success?
10. What are the biggest mistakes to avoid?
Adapted from http://www.entrepreneur.com/article/228324
It’s Art + Science
Twitter: @Claire’s Definition of “Tweet”
It’s Easy to Start
http://goodplustech.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/
http://topnonprofits.com/lists/top-nonprofits-on-twitter/
Twitter: Proactively Find Clients
[ https://twitter.com/search-advanced]
https://business.twitter.com/the-small-business-guide-to-twitter
A Few Ways to Increase Your Twitter Reach
https://support.twitter.com/articles/76460-using-twitter-listshttp://www.socialmediaexaminer.com/use-twitter-lists-business/
Lists to Increase Your Twitter Reach
Consider Paid Ads
https://ads.twitter.com/accounts/f3unx/campaigns_dashboard
https://blog.twitter.com/2015/how-to-get-more-followers-website-clicks-and-app-installs-with-twitter-ads
Promoted TweetsPromoted Accounts
Metrics and Measuring
Use a platform like Hootsuite (or Buffer App, Sprout Social, Engagor, etc.) to monitor mentions, schedule some posts/tweets/updates, and track results from shortened links
Shorten URLs (web addresses) with a link shortener (Hootsuite’s is built in: ow.ly, or try bit.ly or similar) – these track clicks on links so you can determine which articles perform best
Monitor keywords like business name, products, and #hashtags in your industry
Tools
Hootsuite/Scheduling (use any tool of your choice)
Social Media Planning Tool
Additional classes drilling down by platform:
http://www.tri-c.edu/personal-enrichment/documents/Comed%20Ed%20Schedule%20Book
Brainstorming
Content Grouping Ideas
Planning/ Scheduling– Timing and Frequency
Planning – Annual Media Flight Plan by Events
Recommended Resources• https://business.twitter.com/basics/learn-twitter
• http://mashable.com
• http://techcrunch.com
• http://www.socialbrite.org/sharing-center/tutorials/
• http://mashable.com/guidebook/twitter/
• https://business.twitter.com/success-stories
• https://business.twitter.com/
• http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/
http://www.komarketingassociates.com/blog/12-examples-b2b-companies-managing-impactful-twitter-profiles/
http://blog.everyaction.com/50-best-nonprofit-twitter-accounts
http://www.digitalinformationworld.com/2015/01/twitter-marketing-stats-and-facts-you-should-know.html
http://simplymeasured.com/blog/2014/10/15/the-top-10-retail-brands-on-instagram-twitter-and-facebook/
http://fanpagelist.com/category/brands/retail/view/list/sort/followers/
https://blog.twitter.com/small-business
Summary
• Twitter is here to stay
• Twitter can proactively leverage great content to
create a new stream of clients, advocates, donors
Creativity and exclusivity work well
Questions?This presentation can be downloaded at http://slideshare.net/amyneumann
Amy Neumann http://GoodPlusTech.com@CharityIdeas on Twitter
• Passionate fan of all things tech and media for 21+ years with companies like Yahoo! and AT&T. Currently delighted to be at Northeast Ohio Media Group (NEOMG) helping clients get the right message in front of the right people, at the right time, to inspire action.
• Often writing about topics involving social media, search, social good, mobile, developing technology, and similar including for Forbes, the Huffington Post, two personal blogs (Good Plus Tech and Charity Ideas Blog) and numerous other websites and printed publications.
• Originally hails from Northeast Ohio with a brief stop (16 years) in Los Angeles before returning to the Cleveland area mid-2011.
• Let’s connect! Just Google me ;)