Twitter 101Milena Regos

Out&About Marketing

• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.

• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.

• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more.

• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.

• On Twitter since 2006.

About Me

Personal Story

Twitter Stats

• Twitter has 500 million users. (Source: TechCrunch)

• 32% of all Internet users are using Twitter. (Source: MarketingLand)

• The USA’s 141.8 million account users represents 27.4% of all Twitter users. (Source: All Twitter)

• 60% of Twitter users are using social network via mobile. (guardian.co.uk)

• 34% of marketers have generated leads using Twitter.

• Many people drop the service after the first month. Retention rate is 40%. (Source: Mashable)

What People Tweet

Source: Mashable

Creative break: Why/Who do YOU want to

be on Twitter?

What is Twitter?

• Micro-blog

• Public chat

• Mobile friendly

• 140 characters message

• Can include a link and shorten the link with a url shortener

• A great way to meet people

• Instantly connect to what’s important to you

Fastest growing

social platform in the world

Get an account

Business Profile

Use every element of the business profile to tell your story

Source: business.twitter.com

Twitter lingo• Mention - you can mention someone with their twitter

handle @milenaregos how are you today?

• Retweet - you can retweet a tweet by adding RT in front.

• Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit

• Followers - people who follow you

• Following - people whom you follow

• DM - Direct Message is a private tweet. You can only send to people who follow you.

• Lists - way to organize your following

• Link - a link to a website, blog, image, video

• Favorites - tweets that you favorite (similar to bookmarks)

1. hashtag2. mention3. reply4. retweet5. link

Source: business.twitter.com

Exercise: Create your first tweet.

You can send it to me @milenaregos if you want

Home will show you the tweets from

everyone you followThis is your profile

Find people to follow

More places to find Twitterers

• Blogs

• on Twitter

• Websites

• News

• Other social networks

• Your contacts

• Email newsletters

Exercise: Find and follow your first 100 people.

Add 15-20 people each day.

To get more followers

• Add your twitter handle to: your voicemail, your email signature, your business card, on the front door of your business, on your contact form, on your about page, on your brochure, on your ads, in your newsletters, at the bottom of your blog posts, on your Facebook profile, on your Linkedin profile, on your receipts, on your invoices, on your packaging.

• Where else?

Third-party apps

Exercise: Get a HootSuite or TweetBot

account

Exercise: Start having conversations with

people. Min of 2-3 day.

Questions?Milena RegosOut&About Marketing

milena@outandaboutmarketing.comTwitter: @milenaregos

Slides are available at: slideshare.net/milenaregos

All images are credit of CreativeCommons unless indicated otherwise.