twitter 101: an essential tool for professional development
DESCRIPTION
An introduction on how to use Twitter for professional development presented to staff of FHI 360's Basic Education Program in Kosovo.TRANSCRIPT
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Instructive Video Overviews:• Celebrating #Twitter7
• 2012 Year on Twitter
• Follow Your Interests. Discover Your World. Twitter.
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THE
HYPE CYCLE
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Um,
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Um,Wow
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ProfessionalDevelopment in140 characters
or less?
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Yes.
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Surprisinglysimple.
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Surprisinglyserious.
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Surprisinglyfun.
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Who do I Follow?
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Who & How to Follow• @USAID, @UNICEFEducation, @gatesed• @TheKosovoTimes• @ipkofoundation, @ICKosovo• @FHI360, @StephenDLukeEDD• Twitter search…review posts, follow if useful• Find someone you like? See who they follow…• # tags, rinse, repeat
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HotTip!
Personal: celebrities, politics, religion, sports, the mundane
Professional: experts, global & national organizations & agencies
Keep personal separate from professional:
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Shhh…
ListenFirst
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Steps…– Get a feel…– Dip your toe• ReTweet• Share cool stuff, become valuable to others, useful info &
resources– Use # for findability– Engage in conversation, become a thought leader• @• DM
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What not to Tweet…
• Doing laundry now • Going to take a nap• I’m hungry• I hate my boss
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What to Tweet…• This resource is incredibly useful…• I find this idea fascinating…• I have a question: Can you please share good
practice/lessons learned?• Pictures• Videos• Events (Live Tweet)
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Find Your Own Voice
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Twitter Conventions• # (Hashtag)– 10 Education Hashtags on Twitter
http://www.educationnation.com/index.cfm?objectid=FB531F23-D45A-11E2-A6E3000C296BA163
– A Printable List of the Best Education Hashtags [#Infographic]http://www.edtechmagazine.com/k12/article/2013/03/printable-list-best-education-hashtags-infographic
• @ v. DM (Direct Message)• RT (Retweet)• FollowFriday
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Power of the Retweet• Very easy for others to RT, reach their
followers (leverage their trust by their networks, Word Of Mouth)• ReTweet clients, partners, customers,
journalists
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Twitter – Anatomy of a Tweet
Potential Audience = 1,149
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Twitter – Anatomy of a TweetIf you “follow” DrNICHCY you will see the post appear in you’re Twitter “stream.”
And, with one click of the mouse, you can “retweet” to your own group of followers:
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Twitter – The Power of the Platform
Potential Audience = 1,537
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Twitter – The Power of the Platform
Potential Audience = 1,560
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Twitter – The Power of the Platform
Potential Audience = 2,156
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Twitter – The Power of the Platform
Potential Audience = 2,929
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Twitter – The Power of the Platform
Potential Audience = 3,045
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Twitter – The Power of the Platform
Potential Audience = 3,114
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Twitter – The Power of the Platform
Potential Audience = 8,188
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Twitter – The Power of the Platform
Potential Audience = 8,820
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Twitter – The Power of the Platform
Potential Audience = 8,882
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Twitter – The Power of the Platform
Potential Audience = 9,028
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Twitter – The Power of the Platform
Potential Audience = 9,184
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Twitter – The Power of the Platform
Potential Audience = 9,469
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Twitter – The Power of the Platform
Potential Audience = 9,636
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Twitter – The Power of the Platform
Potential Audience = 8,756
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Twitter – The Power of the Platform
Potential Audience = 9,790
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Twitter – The Power of the Platform
Potential Audience = 10,367
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Etc.• Add Twitter username to promo materials,
email signatures, business cards, etc.• Integrate with other channels–OK to cross-post to FB–Promote website–Promote YouTube Channel
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Trouble Keeping Up with
Your Tweets?
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Don’t treat me like email…
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Your Twitter Stream is BestThought of as a Fountain.
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Twitter Management• Twitter lists• Hootsuite–Categorize feeds–Time Management• Schedule tweets
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Thank you!And
congrats…
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…you’ve graduated from Twitter 101!
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Resources• The Twitter Book:
http://it-ebooks.info/book/159/
• Teachers Teaching Teachers, on Twitter: Q. and A. on ‘Edchats’http://learning.blogs.nytimes.com/2011/09/30/teachers-teaching-teachers-on-twitter-q-and-a-on-edchats/
• Top 14 Educational Technology Tweeters to Follow:http://www.educatorstechnology.com/2012/08/top-14-educational-technology-tweeters.html
• 60+ Great Educational Technology Tweeters to Follow:http://www.educatorstechnology.com/2013/01/60-great-educational-technology.html