twitter 101
TRANSCRIPT
FSC Interactive
Andy Kutcher
“You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there. “
Dave Saunders, madisonmain.com
What is Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this morning!
Twitter Translator
Saaay What?
Replies
@ denotes a Tweet sent to another Twitter user.
@TiffanyStarnes see you in the park tonight!
Retweet
Like forwarding a message in e-mail. This helps grow community and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address [email protected]
Hashtag
# makes a term into a keyword that is searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at #socialsummit
@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Sign me UP!
YES!
Sign Up
Fill out your profile
Find and Follow People
Content
What are you doing?…in 140 characters…
Your Own Content
Other People’s Content
Whatever is Relevant
Responses to People
Photos and Videos
Why Does This Matter?
Because……people use Twitter
Customer Feedback
Deals & Specials
Giveaways
Customer Service
• Drive sales• Increase newsletter database• Generate leads• Recruit employees• Foster Facebook growth
To accomplish goals:
How Often Do I Need to Tweet?
As Often as Possible.
Post: When You Have Content
Post: Whenever You’re Comfortable
Don’t Post: If You’re Just Regurgitating
How Do I Use Twitter For My Business?
With the Right Tools
Customize Your Twitter Page
Manage(on your computer)
CoTweet
Hootsuite
Tweetdeck
Manage(on the go)
Beauty in Brevity
Share Photos and Videos
Who’s My Community?
People Talking About You, to You or With You. People In Your Industry. People In Your
City.Basically, everyone.
www.search.twitter.com“search term” near:zipcode
www.Listorious.com
• @wdsu• @The_Gambit• @FSCnola • @Fleurtygirl• @Official_Saints• @hornets
A Few to Follow Locally
How Do I Track Success?
Great Question!
Success = ____________?
“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
Prove It…
Lots of businesses, big and small, have seen tremendous success with
Twitter.
More on this story: http://www.informationweek.com/news/hardware/desktop/217801030
In the 2009, Dell made $3 Million+ pm sales from Twitter related deals using their twitter handle @DellOutlet.
Beth Kanter Raised Money
…she raised over $2500 in just 90 minutes by challenging highly connected geeks to tap into their extensive Twitter networks.
More on this story: http://www.time.com/time/printout/0,8816,1905125,00.html
In the 2009 Iran Election, Twitter provided real-time, on the ground perspective of what was going on from the point of view of the citizens living it. Whenever traditional media and mainstream media have been blocked or fail to cover the situation entirely, Twitter often provides a real-time, accurate portrayal of things going on.
NOLA Brewing Trends After Canning Line Announcement
Last Friday, NOLA Brewing made the announcement on Twitter that, thanks to a loan, they were planning on launching a canning line within six months.
In less than 2 hours “NOLABrewing” was a trending topic on Twitter.
In less than 2 hours, the Twitter bit.ly link had been clicked more than 200 times and has been clicked over 550 times in the past four days.
A New York Times reporter saw the announcement on Twitter and went to the brewery that afternoon for an interview with Kirk Coco.
More Success Stories
• http://engagingsocialmedia.com/advertising/twitter-campaigns/
• http://www.marketingprofs.com/store/product/21/twitter-success-stories