twitter 101
TRANSCRIPT
Twitter 101 Brown Bag: Twitter 101 Brown Bag: February 1, 2012February 1, 2012
WelcomeWelcome
Abby is an AmeriCorps VISTA serving at NPower Northwest. She's a recent transplant to Seattle and has a background in libraries. Abby brings with her a strong interest in helping individuals and organizations learn how to best use technology to improve their lives.
Mandi is the Community Engagement Manager at NPower Northwest. She's responsible for communications, social media, event coordination, and management of the volunteer program.
@abbynaf@mandimoshay / @npowernw
NPower NorthwestNPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
AgendaAgenda
• Intro to Twitter• Twitter statistics• Nonprofits using Twitter• Our top five Twitter tips• Discussion
Intro to TwitterIntro to Twitter
Think of Facebook as a mall•A destination•A space for conversation
Photo Credit
Intro to TwitterIntro to Twitter
Twitter is more of a cocktail party•Stream of information•Real-time response•Networking
Photo Credit
Twitter GrowthTwitter Growth
Source: Twitter Blog
Twitter DemographicsTwitter Demographics
Source: Pew Research Center
Twitter Demographics: AgeTwitter Demographics: Age
Source: 2011 Social Network Analysis Report
Twitter Demographics: GenderTwitter Demographics: Gender
Source: 2011 Social Network Analysis Report
Twitter Demographics: IncomeTwitter Demographics: Income
Source: 2011 Social Network Analysis Report
Nonprofits and Twitter: NumbersNonprofits and Twitter: Numbers
Source: NTEN Nonprofit Social Networking Benchmark Report
Nonprofits and Twitter: UseNonprofits and Twitter: Use
• United Way of King County – Responds to feedback both positive and negative
• SeattleWorks – Live tweets events to increase awareness
• American Podiatric – Uses Twitter search to find and engage new audiences
Nonprofits: Respond to FeedbackNonprofits: Respond to Feedback
Nonprofits: Live TweetingNonprofits: Live Tweeting
Nonprofits: Using Twitter SearchNonprofits: Using Twitter Search
Social Media GoalsSocial Media Goals
Social Media GoalsSocial Media Goals
Analytics and management tools•Some tools (HootSuite & TweetDeck)•Schedule posts•Analytics tools•Following vs. followers
Top Five Twitter TipsTop Five Twitter Tips
5) Fully brand your presence•Avatar•Customized background•Bio with links
Brand Your PresenceBrand Your Presence
Brand Your PresenceBrand Your Presence
Top Five Twitter TipsTop Five Twitter Tips
4) Be human•Unique tone•Transparent about who is doing your tweeting (when you are sharing relevant content do it in your own voice)•Be willing to appear imperfect•Use young Twitter friendly volunteers for tutorials, but not necessarily have them take over your stream (Consistent voice is important for branding)
Be HumanBe Human
Top Five Twitter TipsTop Five Twitter Tips
3) Build relationships, but don’t be spammy•Lists, mention vs. reply, the value of RTing and thanking, being responsive•Share links back to website/blog to encourage further engagement
Build RelationshipsBuild Relationships
Build RelationshipsBuild Relationships
Top Five Twitter TipsTop Five Twitter Tips
2) Be re-tweet able•Select a short relevant handle•Content curation - find interesting things and link to them•Use searchable keywords
Be Re-TweetableBe Re-Tweetable
Top Five Twitter TipsTop Five Twitter Tips
1) Listen and Engage•Connect with your nonprofit peers and not just your constituents•Use nonprofit hashtags•Search for relevant keywords to your organization and respond to good and bad•Connect with the right people & tweet with them
Listen and EngageListen and Engage
ResourcesResources
• 7 Tips to Optimize Your Twitter Page• 5 Nonprofits Using Twitter Right• 30 Useful Nonprofit Hashtags• Twitter’s Official Blog• Social Media Examiner• Hope140
Thank YouThank You
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw
Abby Nafziger AmeriCorps VISTA
[email protected]@abbynaf
Mandi MoshayCommunity Engagement
@mandimoshay