twenty tips to move your healthcare practice forward
DESCRIPTION
Bringing commercial strategy to your healthcare PracticeTRANSCRIPT
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Twenty Tips To Move Your Healthcare Practice Forward
Commercial Strategy In Healthcare
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Look at your KPIs from this year and decide what areas you need to focus on
KPIs
Average Sale Price
Cancellation Rate
Conversion Rate
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If you do not have a Practice Management software system, not talking Noah here,
get one.
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Ensure all your Patient data is entered into your Practice Management
software
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Put in place a clear and in-depth Patient Retention & Referral Strategy
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Put in place a clear Patient Journey
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Put in place a corresponding clear and rigid Patient Communication Strategy
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Ensure the buy in of all your stakeholders, Staff primarily and Patients also
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In your new, or old Practice Management software, automate service call backs as
per your Patient Journey
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Write some clear, medico legal grade, precise and human letters to be used in your new automatic
mail-merges for Call Back letters, Hearing Test Reports, Test No Sales one month contact letter,
Test No Sales Annual Test Call Back Letter etc.. etc..
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Re-paint your Practice, unless you have done it in the last ten months
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Replace your waiting room chairs unless you have done within the last four years
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Make a New Years Resolution that between every appointment you will take five minutes to clean your consultation room, tidying away cables, tubing boxes, cleaning equipment etc. from view
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Replace your Posters and point of sales displays if they are any more than three
months old
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Actually leverage your shop window if you have one, with well thought out and
deployed POS
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Review your practice environs critically with the concept of brand presentation in
mind, be honest and ruthless
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Ensure your web presence does not let you down
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Leverage your website for campaign offers, educational uses and introduce a regularly
updated news section
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Remember your web presence is not static, it needs to be dynamic
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Think clearly and carefully about a social media presence and how it can affect you
web presence
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This list is not exhaustive, think up ten more things you need to do!