HEAD-END SOLUTIONT V S T O R M B I Z G R O U P

Confidential and proprietary material for authorized persons only.

C o p y r i g h t 2 0 1 7 T V S TO R M A l l R i g h t R e s e r ve d

THE BEST CREATIVE THINKING

Our Head-End SolutionTVSTORM’s STORM TV is an end to end head end solution that covers from platform operator’s back end & front end management system. Based on open-platform, it is designed for enabling various applications and multi screen service towards current hybrid devices including the STB. It supports HLS streaming(or mpeg-dash)& automated video flow technology flexible with various CAS and DRM system.

Baseband

Backend

Frontend

Additional Features

Multi-profile & Dynamic Adaptive Streaming TechnologyProvide optimized video playing features for various device and unstable network bandwidth.

Automatic Multi Screen Implementation SystemEnable multi screen service with flexible contents and meta data through ingestion and workflow management system.

Bundle Package for Triple and Quadruple PlayProviding subscribers with bundle package (Internet + Phone + TV) / ( Internet + Phone +TV + Mobile) for increasing ARPU.

Multi Screen Strategy for OperatorsExpand product with value added such personalized advertisement, contents related products.

Contents Security, Contents ProtectionProviding with contents with security for subscribers and secure revenue for operators.

HLS (HTTP Live Streaming) TechnologySupports seamless video playing and service over firewall and Well guaranteed QoS in Public Network.

INDEX

04

05

08

13

Overview03

Additional service• Apps • Ad server • DRM key Mgmt. • Big data analysis • Billing server • EPG service • EMS

3

StormTV platform architecture on cloud base

TVSTORM HEAD-END SOLUTION / OVERVIEW

Play Contents• Storage • Asset Mgmt. • Transcoding • DRM Packager

Media Transmit (Live)• Transcoding • SI Packager • Streaming • Catch-up

Client

Service Provider

Subscriber Mgmt.Customer careMultitenant Mgmt.

VOD MenuRecommendDRM Packager

Contents Mgmt.Statistic collection & analysis

Live CH / EPGCatch UpProduct Mgmt.

Contract Mgmt.Service Mgmt.Partner Mgmt.

ProvisioningPromotion / EventAd Mgmt.Contents distributor

App StoreS/W Upgrade

Service Management

Service Deploy Platform

4

ORIGIN

FrontendBaseband

Live transcoding

system

Ingest

CAS

Live transcoder

DRM

Transcoder

CMS Database (main)

CMS Database (backup)

Streaming server

Streaming relay

Streaming server

Streaming server

API management

NoSQL connector

Local cache

API routing

Cache management

API authentication(provisioning)

Menu / UI server

Additional info Program info

Event EPG

Category Program

Character Episode

SUS (software upgrade server)

Recovery

Package management

Partial / full patch upgrade

BackendOSS

(Operation Support System)BSS

(Business Support System)

Statistic collection

Statistic analysis

Role/recommendation

Subscriber mgmt.

Server mgmt.

Statistic collection & analysis system

Billing mgmt.

Promotion / event

Advertising mgmt.

Posting mgmt.

Subscriber mgmt.

Multi-talent mgmt.

Billing mgmt.

Promotion / event

Advertising mgmt.

Posting mgmt.

Operator mgmt.

User mgmt. Product mgmt.

Authority mgmt.

Content / metadata management

Metadata management

Asset management

Partner mgmt. Product mgmt.

Workflow management

Workflow management

Content adaptor Content distributor

Content mgmt.

Status Statistics

Basic product

Flat-rate product

Combined product

Discount /Event

Contents Type

Contents property

ClassificationCaption mgmt.

Additional meta mgmt.

Multilingual

Program scheduling mgmt.

Scene meta mgmt.

Curation

Ingest Conversion Cataloging QC

Work module mgmt.

Work flow setting

Status tracking

Logging monitoring

Workspace mgmt.

Work role mgmt.

Parsing Formatting

Data ID \ Code mapping

Deploy mgmt.

Distributing ID mgmt.

Distributing Meta mgmt.

Meta\caption video file

Data synchronization

Work status

Work request

Work status result

StormTV architecture

TVSTORM HEAD-END SOLUTION / OVERVIEW

Satellite Decoder (IRD) Backup

Satellite Decoder (IRD) Main

Satellite Decoder (IRD) Main

Satellite Decoder (IRD) Backup Video server

Video server Backup

Video server Main

Satellite(SD) Satellite(HD) Self-broadcasting(HD) EMR

Signal Processing

Signal Processing

Signal Processing

Signal Processing

Signal Processing

Signal Processing

AOS AOS

A/V Router

Signal Input

HD Encoder Backup #1

HD Encoder Main #1~N

HD Encoder Backup #2

HD Encoder Main #1~N

HD Encoder Backup #3

HD Encoder Main #1~N

Encoder Network Switch

MUX Main #2

MUX Main #1 CAS

MUX Main #N Stream serverEPG

Baseband Control System

NMS

UnicastMulticast

Signal Output (IP Base)

5

TVSTORM HEAD-END SOLUTION / BASEBAND

Encoder Duplication

Auto switch-over the signal through backup encoder when fail occurs in main encoder.

Satellite IRD duplication starting point of live signal input >Auto switchover the signal through backup IRD when fail occurs in main IRD.

A/V router is the A/V switcher that supports the physical connection between IRD and Encode.

NMS > It changes the input signal path of A/V router to backup encoder and sends main profile of main encoder (Multicast URI, Encoding profile, etc.) when find the fail encoder.

01

03

02

04Encoder duplication

IRD duplication

6

TVSTORM HEAD-END SOLUTION / BASEBAND

IngestAn integrated operation system that performs ingest, transcoding, DRM application, backup and restoration

Multi Device content distributed by Automated content distribution system flow.

Adaptive Streaming Technology allows seamless content viewing by overcoming unstable network bandwidth.

HLS Streaming for stable, efficient streaming service

Ingest &

Unpack Validation Transcode QA Encrypt Publish

Multi contents Document &

Data

Video

Multi profileing &

Scale translate

Quality check DRM &

Encryption

Optimization &

Publishing

Multi screen content, multi device connection environment supporting

7

TVSTORM HEAD-END SOLUTION / BACKEND

Operation Support SystemProvides information required for IPTV H/E such as contract management, supply and demand management, contents management, organization management, advertisement management and also provides an interlocking management function with main system.

Unlimited Product Management

Multi Device content distributed by Automated content distribution system flow.

Workflow Management

To create the workflow by CPS and provide the workflow for setting up content type and process step.

Integrated Wireless Service

To create the workflow by CPS and provide the workflow for setting up content type and process step.

Accounting & Statistics

To provide various statistics and current status information about accounting feature, content, product and service

High I/F Compatibility

To relate each service with PG/Billing model and provide interface by contents and service.

SMS(Subscriber Management System)

It Manages the plan and the discount policy, which is used as a basic marketing/sales policy to increase the number of subscriber.

Deployment engine for stable test and service managementTo provide automatic work & operation tool for overcoming low productivity and load of work by quality control for service.

Billing

Management of payment, charging, receiving, arrears focused on subscribers

Features Integration of OSS system

Contracting CP & Contents

Sending Goods / Device Information to BSS

Managing Encoding & Contents

OSS – Ingest Verification Central DB

BSSOSS

Contents Management

Organization Management

Advertisement Management

STB

Managing Encoding Contents

Distributing Menu / Advertisement Image to Subscriber

OSS Integration Flow

Managing Goods & Goods Event

Demanding & Supplying Channel, Official Announcement, Contents (Menu, Advertisements)

Demand & Supply Management

Contract Management

STB Menu N-Screen Menu

IngestDemanding & Supplying Channel, Official, Announcement, Contents

(Menu / Advertisements)

8

TVSTORM HEAD-END SOLUTION / BACKEND

Powerful Management of the Content/Metadata

Data AnalysisSubscribers: total sign-up numbers, buying counts, etc. Buying counts & amount, played counts, etc. Supports Operators to Service more enhanced services to subscribers Context cognition Data collect > Data filter > Predict tendency > Target marketing

Various WorkflowSupport various workflow for each Tenant Each Tenant can have its own independent workflow New required work flow can be easily added for additional functions. Flexible business model for each operator: pay per view / monthly & package view

Metadata Management FeatureSupports dynamic UI by integrating metadata modeling info. and template. Support meta-data input through XML format in order to smooth the CMS operating

Etc.To provide various statistics and current status information about accounting feature, content, product and service

Content Life Cycle ManagementCollecting Managing Publishing Consuming

Collection Management Publish Service

CP / Contract registration

Get content & registration

Content Transcoding

Security

Create association

Product / Service Mgmt.

Promotion / Event Mgmt.

Workflow Mgmt.

Price Mgmt.

Service delivery

Service API Provision

Service Authentication

Multi - CDN

Play / View

Payment / Purchase

Billing Information

Aggregation / Statistics

Analyze(Recommendation,

Top charts, etc.)

9

TVSTORM HEAD-END SOLUTION / BACKEND

Business Support SystemProvides information required for IPTV H/E such as contract management, supply and demand management, contents management, organization management, advertisement management and also provides an interlocking management function with main system.

Transmitting & Receiving Subscriber’s Goods / Channel Information

Managing Subscriber’s Authentication data

Verifying Subscriber’s Goods Info for PVS

Features Integration of BSS system

Transmitting & Receiving Subscriber’s Goods / Channel Information

Managing Subscriber’s Authentication data

Verifying Subscriber’s Goods Info for PVS

BSS – Subscriber List Central DB

CAS

STBPVS

BSS

Product Policy Support

System Management

Product Policy Support

Operator for Authentication

Transmitting & Receiving Subscriber’s

Channel Information

Verifying Subscriber’s Goods Info

Subscriber’s Profile Data

Subscriber’s Authentication

Data

BSS Integration Flow

10

Front End Solution Workflow

TVSTORM HEAD-END SOLUTION / FRONTEND

Advantage• Easy to extend service• API generalization• Ensure independence between systems

Features• Service configuration management• Log collection and analysis• Check server status statistics

API GW Cluster

API GW Manager

FrontendBackend

CMS

SMS

Billing

Transcoder

Etc.

Legacy SystemOTT STB

Log Data

11

HLS – HTTP Live Streaming

TVSTORM HEAD-END SOLUTION / FRONTEND

Provides information required for IPTV H/E such as contract management, supply and demand management, contents management, organization management, advertisement management and also provides an interlocking management function with main system.

It creates HTTP Live Streaming compliance files. It can support seamless playback since HLS divides metadata through stream segment and creates metadata to access each divided file.

Service is well supported in the Firewall, and the existing CDN can be used without extra changes.

QoS is guaranteed in Public network.

01

03

02

04

12

Multi-Profile Supporting, Adaptive Streaming

TVSTORM HEAD-END SOLUTION / FRONTEND

Contents distribution on IP, Mobile network, there are lots of variation factors and difficulties.

Applying Adaptive Streaming (HLS) is key solution for supporting various devices and for overcoming unstable network bandwidth

Video display remains while the screen quality adjusts based on bandwidth

01

02

S/W Upgrade ServerS/W patch and management for each STB model, patch file coding and packaging, secures reliability of

distributed patches by guaranteeing dependency by each module and version

Management of CPE(STB) configuration, service and group

01 Management of software registration and deployment (full patch, partial patch)

02 Full patch and partial patch can be deployed with specific model’s service or group

03

Support deployment statistics04 Support history logs of each CPE(STB)’s upgrade

05 Support standard based management (TR-069)

06

13

Big Data

TVSTORM HEAD-END SOLUTION / ADDITIONAL FEATURES

Statistics and Recommendation Service based on Big data

Customer Info.

Product Info.

Visualization

Personalized

Recommend

Big Data

Analysis

Purchase History

Etc.

Supports function to collect and manage logs from the servers

Supports real time statistics and service monitoring function

Gives hybrid algorithm make up of CBF(Content based Filtering) and CF(Collaborative Filtering)

Gives recommendation service based on location and weather by collecting user context

01 0302 04 Gives statistic generating function by setting up statistic information and graph pattern

05

14

Contents bridge

TVSTORM HEAD-END SOLUTION / ADDITIONAL FEATURES

Provide smooth supply bridge of contents that are linked with Korea and global contents

AD InsertionIntegrated management of multi-devices(Web & Mobile) advertising product with one platform

VOD Pre-roll Advertising Booting Advertising

Home background Advertising

Various types of Banner advertising

THE BEST CREATIVE THINKING