tvg social media program - vandivergroup.com · involvement, tvg can jump in and assist with your...
TRANSCRIPT
As an organization, are you utilizing the online space? Are you effectively interacting with audiences? Do you have a social media presence? TVG’s social media program has 3-tiers and no matter where your organization is with involvement, TVG can jump in and assist with your program.
1. discovery:• Assess your organization’s presence in social media
• Capture the current conversation by media, customers and employees in social media
• Identify thought leaders, competitors and key communities within your industry
• Identify the opportunity for your organization to become involved in social media
2. strategic planning:• Development of corporate social media guides, ethics and regulations
• Put in place ongoing conversation monitoring
• A social media toolkit for employees and spokesperson
• Employee, executive and spokesperson training
3. implementation:• Social network presence (Facebook, Twitter, LinkedIn, MySpace)
• Produce and promote online videos
• Integrate more interactive elements for your site
• Mobile applications
• Micro-social network site development
• Internal and external blogs
• Employee social networks
• Product launches and engagement campaigns through online contest and other tactics
The TVG social media program is a cyclical process that is continually assessed, measured and improved. All steps incorporate comprehensive listening and monitoring techniques. To partner with TVG on your organizations’ social media strategies contact Donna Vandiver, Paul Van Klaveren or Eileen Buleza at 314-991-4641 or [email protected].
The Vandiver Group
(TVG) is an award-winning
communications firm that
helps clients build brands,
reputations and relationships.
Founded in 1993, TVG is one
of the largest independently
owned public relations firms
based in St. Louis with a global
client base. Clients include
Fortune 500 corporations,
and a variety of industries,
not-for-profit organizations,
professional associations and
service providers.
www.vandivergroup.com
TVGSOCIAL MEDIA
Discovery
Implementation
StrategicPlanning
Copyright 2009 by The Vandiver G
roup, Inc. All Rights R
eserved. Proprietary to The Vandiver Group, Inc.
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