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Post on 13-Sep-2014
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Willix Halim Vice President of Growth & Analytics Freelancer.com email: [email protected] twitter: @willixh
Growth With Data-Science
You are here
This talk is compiled from posts by Andrew Chen,
Mattan Griffel, Noah Kagan, Dave McClure,
Matt Barrie as well as my own experience
There was HOTMAIL Hotmail
Sabeer Bhatia & Jack Smith set up Hotmail on
July 4, 1996
Hotmail
And so IT WAS BORN $300,000
Hotmail
But the initial growth was marginal
• Billboards • Radio Ads • TV Ads
Hotmail
What about??? Hotmail
“PS: I love you . Get your free e-mail at Hotmail” at the bottom of each-email
Hotmail
Hotmail
3,000 new users each day
6 months -> 1 million users
Hotmail
5 weeks later -> 2 million user mark
1.5 years after launch, 12 million users
~$400,000,000 acq.
*70 million internet users at the time
Hotmail
HOTMAIL is not OUTLIER!!!
Hotmail
Viddy & Social Cam
• 350m users in 6 years
• 800m users in 8 years
• 100m users in 45 days?!?
Growth Scale
Many More
SO WHAT IS GROWTH HACKING???
Growth Hacking!!!
A Growth Hacker is a person whose true north is growth – Sean Ellis , Startup Marketing Blog
Growth Hacker is the new VP of Marketing – Andrew Chen
Growth Hacker are a hybrid of marketer and coder – Andrew Chen
Growth Hacking!!!
New VP of Marketing
GROWTH HACKER IS THE NEW VP OF MARKETING
Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is a pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.
Andrew wrote about AirBnb Growth Hacker
Invented Airbnb “Post to Craiglist” feature NO API!!!
AirBnb Growth Hacker
Matt’s Quote
GROWTH HACKING IS BLEEDING EDGE - Matt Barrie
The bleeding edge today is Growth Hacking & Data Science, and it’s where statistics, computer science and marketing meet. Growth hacking quintessentially looks for platforms that provide one to many relationships (one to millions), and develops smart ways to harness them quickly. Tech companies are literally hiring rocket scientists to exploit these channels and acquire customers quickly before they get crowded and the advantage fades as they get costly or restricted. I have a VP Growth, but no VP Marketing. The HBR calls Data Science “The Sexiest Job of the 21st Century”
Ok……And Growth Hacking is???
=Virality =Landing Page Optimization =SEO Engineering =Email Marketing =Customer Resurrection =Customer Acquisition =Firehoses Integration =Behavioural Analysis =Competitor Analysis =Machine Learning Application =Gamification =AdSales / Affiliate Program / etc =Funnel Optimization =A/B TEST =Data Analytics
At the end of the DAY, it is all about
GROWTH hence THE
REVENUE
Growth Hacking!!!
And THAT is a Growth Team - Stanford Graduate - 4 University Medalists - All HD Average - 50% Phds - Quantum Physicist - Mechatronics Engineers - Software Engineers - Machine Learning Expert - Mathematician & Statistician - Electrical/Electronic Engineers
- Product Development - Data Science - Fraud Detection - Customer Experience - Online Marketing
Freelancer.com Growth Team
Some Growth Hacking Stuffs @ Freelancer.com!!!
Covering 234 countries, regions and territories
7 Million Users
Growth Hacking!!!
Don’t just track topline and bottom-line metrics!!!
FUNNEL FUNNEL FUNNEL
FUNNEL
Funnel Visualization