tvbay presentation

NEW TECHNOLOGY

•  a TV application in the cable operators set-top box (Internet Protocol

Televison),

•  a unique and revolutionary application that allows viewers to buy products /

services displayed in TV commercials or product placement in TV programs.

•  technological solution enabling the sales of products and services using a

standard TV screen and a basic remote control.

•  the buying process is quick, easy and carried out from the comfort of the

couch.

what is tvbay?


MARKETING TOOL AND SALES CHANNEL

•  tvbay enables the viewers to respond interactively to the advertisers’ offer in time

when they are most influenced by the positives of the offer.

•  tvbay is a new sales channel and marketing-communication-tool, that makes TV

advertising more effective and offers a wide range for addressing customers.

•  just press the button on the remote control and get a personalized proposal of

financial services of a well-known bank or order a test drive of your favorite

manufacturer.

•  the sale of products and services is bound to the advertisers’ ad space in the TV

broadcast of national and local televisions.

what is tvbay?


BY USING TVBAY, VIEWER IS ABLE TO

•  Purchase products (such as electronics, cosmetics, housewares) as

advertised on TV.

•  Request services (such as bank loan, price quotation, mobile tariff, e-mail

the flyer, order a clubcard) as advertised on TV.

•  Bet online while watching live sport matches or entertainment programs

(sports channels, singing competitions, reality shows and others).

•  In the course of time of further development of various applications we expect

new opportunities for tvbay’s use.

how is tvbay used?


•  the tvbay icon will be placed in the corner of the screen and viewer will

activate the tvbay interactive menu by pressing the specified button

on the remote control,

•  the content of the offer is set by advertiser and can be adjusted individually

based on individual requirements,

•  the application can be secured using a PIN code against purchases from

negligence or purchases by child viewers.

basic technical information


how does tvbay work?

•  the TV program that provides viewer with the opportunity to purchase presented

products has a tvbay icon in the upper right corner of the screen.

•  the advertiser does not need to adjust the content of the TV spot / displaying of

the icon is secured by iTVSi, Inc.


1. The tvbay icon in the corner draws attention to the possibility

of purchasing within the ad unit / product placement.

2. The viewers expression of interest, unrolling the menu,

product selection, purchase confirmation.

3. Confirmation of the executed purchase, viewer

continues watching the program broadcast.

The application can be secured against purchases

by child viewers or purchases from negligence by using a PIN code .

how does tvbay work?


case study 1.

2.

5.

4.

3.


2. 4.

•  The aim of the advertiser is to convince the audience of the offer and attract interest in

visiting a branch / website. tvbay offers a fast time-saving solution, where viewer can press

the specified button to request more information about the product quickly and easily while

the add is running.

•  The advertiser gathers verified contacts from the customer, who has shown interest and the

viewer is subsequently contacted by the advertiser.

•  Delivering the offer via e-mail can be done immediately after expressing the interest.

case study


•  As in previous case, the viewer can order a demonstration drive or more information

about an automobile by simply pressing the specified button on the remote control

directly as the add is running.

•  Quickly and simply without additional search for information.

•  The advertiser gathers verified contacts from the customer, who has shown interest

and the viewer is subsequently contacted by the advertiser (closest dealer, call

center, …).

case study


business model

The source of revenue for the tvbay application is as follows:

•  In the pilot operation, placement of the application for advertisers is offered free of

charge/ later it will be a paid service (monthly fee).

The main income from the use of the applications (paid by advertiser): •  Sales of services - advertiser pays a fee per contact based on agreement with the

“tvbay” sales channel provider.

•  Product sales – the advertiser pays a percentage from the income based on

agreement with the “tvbay” sales channel provider.

•  Online betting – sales partner (bookmaker) pays a percentage of the realized bets.


•  opportunity to purchase / interact on offered products / services

immediately via TV screen, in the time when the goods in which the

viewer has interest is being shown,

•  convenient and secure shopping in comfort of home,

•  immediate access to information without having to search through other

channels of communication,

•  simple control of the application.

the benefits of tvbay

for the viewer


•  a more efficient use of the purchased advertising space,

•  the possibility of direct sales of products and services while still the most

effective forms of advertising,

•  making use of an audience attracting service,

•  possible interaction with the broadcasted program / TV spot,

•  the purchase occurs at time of the viewer's interest, when he is most affected by

the offer’s positives,

•  new marketing and communication tool / various possibilities for reaching

customers.

the benefits of tvbay

for the advertiser


•  an easy to measure communication tool (the effect of advertising on

consumers),

•  the possibility of direct targeting (direct and effective targeting based on

geographic and economic indicators),

•  the content of the offer can be adapted to the individual requirements of each

advertiser,

•  effective product placement.

the benefits of tvbay for the advertiser


•  financial revenue based on the revenue share model,

•  new tool for acquisition growth,

•  interactive tool for acquiring new customers,

•  appealing product in the portfolio of services offered,

•  a tool for PR and other communication,

•  enhanced brand image.

what will cable operator obtain?


•  will be part of the growing business with revoluBonary product,

•  tvbay has potenBal to generate high ROI within short period of Bme,

•  everyone owns TV, it speaks for itself! Let’s kick off our soluBon together!

what will business partner obtain?


thank you for your attention


contact

iTVSi, Jegeho 2, 821 08 Bratislava, Slovak Republic

mail: [email protected]

www.tvbay.eu, www.facebook.com/iTVSi

tvbay presentation

Documents

tvbay icon

rights reserved itvsi

tvbay work

tv application

tv programs

sales channel tvbay

tv commercials

tv advertising