tv star
DESCRIPTION
TRANSCRIPT
![Page 1: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/1.jpg)
TV Star Survey ResultsTV Star Survey Results
![Page 2: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/2.jpg)
Survey MethodSurvey Method
Phone surveys collected by customer service
Survey insert on back of TV Star Online Survey Online Poll Email Q&A with other newspapers
Phone surveys collected by customer service
Survey insert on back of TV Star Online Survey Online Poll Email Q&A with other newspapers
![Page 3: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/3.jpg)
Does the TV Star add value to the newspaper (total)
0
5
10
15
20
25
30
35
40
45
50
Yes No
Anniston/Oxford
Outside Anniston/Oxford
![Page 4: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/4.jpg)
Where do readers find TV listing information (Total)
0
5
10
15
20
25
30
35
40
45
Online Daily Paper TV Star Television Magazine Other
Anniston/Oxford
Outside Anniston/Oxford
Where do readers find TV listing information (Total)
0
5
10
15
20
25
30
35
40
45
Online Daily Paper TV Star Television Magazine Other
Anniston/Oxford
Outside Anniston/Oxford
![Page 5: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/5.jpg)
How customers find TV listing information (online survey)
0
50
100
150
200
250
300
350
Television Online Newspaper Other Magazine
Online Poll
How customers find TV listing information (online survey)
0
50
100
150
200
250
300
350
Television Online Newspaper Other Magazine
Online Poll
![Page 6: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/6.jpg)
How important are daily listings to readers (TV Star Survey)
0
5
10
15
20
25
Anniston/Oxford Outside Anniston/Oxford
Not Important
Indifferent
Important
Very Important
How important are daily listings to readers (TV Star Survey)
0
5
10
15
20
25
Anniston/Oxford Outside Anniston/Oxford
Not Important
Indifferent
Important
Very Important
![Page 7: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/7.jpg)
How important are weekly listings to readers (total)
0
5
10
15
20
25
30
35
Anniston/Oxford Outside Anniston/Oxford
Not Important
Indifferent
Important
Very Important
How important are weekly listings to readers (total)
0
5
10
15
20
25
30
35
Anniston/Oxford Outside Anniston/Oxford
Not Important
Indifferent
Important
Very Important
![Page 8: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/8.jpg)
Number of days readers keep TV Star (total)
0
5
10
15
20
25
0 1 2 3 7 Over 7
Anniston/Oxford
Outside Anniston/Oxford
Number of days readers keep TV Star (total)
0
5
10
15
20
25
0 1 2 3 7 Over 7
Anniston/Oxford
Outside Anniston/Oxford
![Page 9: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/9.jpg)
What are other papers doing?
What are other papers doing?
The Huntsville Times - TV Book available for subscribers to opt-in only. 25% of subscribers requested TV Book. TV listings are place in the paper daily. The Times-Herald in Newnan, GA - Provides full weeks listings in Sunday paper. Used to print listings daily. The Augusta Chronicle - Eliminated TV listing book last year. Public outcry was so overwhelming they brought the TV book back. Atlanta Journal Constitution - Downsized TV listing portion and eliminated TV listing book. Created their own daily listing broadsheet format that has begun to catch on with readers.
![Page 10: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/10.jpg)
By the numbersBy the numbers
54% of online users polled do not think TV Star adds value to the newspaper and 2 out of 3 found weekly listings not important. Readers keep the TV Star an average of 4.5 days. Almost 4 times as many people found daily listings to be important as opposed to not. 67% of TV Star readers get TV listing information from the daily paper or television. 29% get their information from TV Star.
![Page 11: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/11.jpg)
Select reader commentsSelect reader commentsSince switching to Dish we don't rely on TV Star as much but I get the TV Star every Friday anyways Make it smaller like a coupon clipper you used to publish; current TV Star is too big for end tables and is inconvenient to use and carry around Add Satellite stations such as Oxygen, Hallmark; I find better coverage in USA Today TV Listings Bigger print; more entertainment stories; highlights of upcoming shows; make it less confusing Add Channels not listed that are on Piedmont's Charter Cable such as WE; More details for movie/program listings and daytime shows; Birmingham's News' "Play" is better than TV Star Nothing to change, really it is fine like it is; thank you very much
![Page 12: Tv Star](https://reader033.vdocuments.site/reader033/viewer/2022061203/547d4d13b47959c0508b48be/html5/thumbnails/12.jpg)
QuestionsQuestions
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.