TV Gets SocialMeasuring resonance with Radian6.
Mike Proulx, Hill Holliday@McProulx
We are watching more TVthan ever before.
1984 1998 2009Nielsen, 2010 - Primetime Audience Ratings
Our TV + web use increased 35%.
Source: Nielsen, 2010
“Live TV’s alive as ever,boosted by social media.”
- AdAge , Feb. 2010
5 ways social media has enhanced TV.
3 types of social TV audience insights.
#3. Resonance
“A vibration of large amplitude; intensification & enriching of a tone; a quality of evoking response.”
- Merriam-Webster
An ad for Liberty Mutualdebuts in 2006.
A Glee episode featuresoriginal songs.
Resonance or hype?
episode airsless of a dip
Wheat Thins TV spotsintegrate Twitter.
VW’s “The Force” spotresonated with viewers.
3 key takeaways.
1. TV isn’t dying. In fact, it’s more alive today.
2. Content benefits from real-time insights.
3. Resonance makes a lasting impression.
Thanks!
Mike Proulx, Hill Holliday
@McProulx