Tv and Outdoor

April 2011

Source: TGI 2011 – Formats Seen / Used in the Last Week

The 2 Most Seen Media

TV Posters

5. Magazines4. Newspapers 6. Radio 7. Cinema3. Internet

Source: TGI 2011 – Formats Seen / Used in the Last Week

Top 2 Media Spent Time With

TV 2hours 31minutes

Posters 2hours 17minutes

4. Radio 50 minutes

3. Internet1 hour 22 minutes

5. Newspapers 19 minutes

6. Magazines 5 minutes

Source: Touchpoints 3 (All Adults)

Complementary Delivery - Time

Out of Home/Travelling In home

In h

om

e

OUTDOOR

88%

18%10%

6% 5%

RADIO TV INTERNET NEWSPAPERS MAGS

8%

9 in 10 shoppers have seen Outdoor

advertising in previous half an hour before

shopping

Source: Outdoor Media Centre 2011

Complementary Delivery - Time- Last Window of Influence

Including Outdoor for the same budget delivers additional 13%pt cover

£500k TV Campaign

=200 All Adults

TVRs

£333k TV Campaign

=133 All Adults

TVRs

£333k TV + £167k OOH

=459 All Adults TVRs

Solus TV Campaign

Take 1/3rd off TV budget

Re-invest in OOH

Source: Mediaplanner / POSTAR

Why TV & Outdoor Work Well Together

• Complementary – time, audience, geography

• Higher cover & better frequency for same £

• Increased awareness & enhanced brand perceptions

• Delivers better ROI, Sales and increased consideration