Focus Group

Concept- we have two different ideas for our

concept and would like you to choose either A

or B and explain why you chose it?

A There’s a geeky girl, who wants to be popular

so she thinks if she wears the deodorant it will

happen.

B She uses it in the day and becomes popular.

She uses it at the night and has all the boys

after her.

…..

……………………………………………………………

……………………………………………………………

……………………………………………………………

……………………………………………………………

……………………………………………………………

Our USP is you can spray the deodorant from

both ends (one is for the daytime and the other

being for the night time).

Also the lids of the deodorants are going to be

different colours to show they are different

smells.

Thumbs up if you like the USP. Thumbs down if

you don’t like the USP.

With our group of names put them in order

using numbers from your favourite being 1.

- Vivacious

- Zealous

- Transform

- Day and night

- Vivalous

- Blithesome

- Trinity

- Wondrous

Target Market

Who is your idea of our target market?

Gender …………

Age ………

Interests…………………………………………………

……………………………………………………………

……………………………………………………………

……………………………………………………………

This is our idea of our target market. What do

you think?

Character Profile

Zoe

18 Years old

Pretty, outgoing, likes going to parties

The deodorant is going to smell sweet and is

going to be strong so that everyone recognises

it.

We decided that we would use an insecure

unhappy girl and the deodorant changes her

into an outgoing confident girl.

……………………………………………………………

……………………………………………………………

……………………………………………………………

……………………………………………………………

……………………………………………………………

Thank you for your time.