BTEC Creative Media Production – Advert Analysis Name:__________________

Name of Product

Visual / Text Music / Sound FX Audience Meaning / Message

HondaCog – Wieden + Kennedy20031m to produce6m for campaign

Honda car parts domino type effect/ text “Honda – The power of dreams” – minimalistic with pure functionality.

Rappers delight – The sugar hill gang / Mechanical noises

Car owners, Honda fans, potential new buyers, families, middle class people

The car just works, is reliable, it comes together well, you can trust the Honda brand.

Sony Bravia – Balls – Fallon Worldwide2005Began production in 2002

250000 bouncy balls on the streets of San Francisco, text “colour like no other”

Heartbeats – Jose Gonzalez TV Owners,Technology Enthusiasts, middle – upper classAmerican audience due to setting

The TV has a high resolution with incedible colour depth

John Smith’s Ball skills – TBWA

Group of people showing off their football skills, Peter Kay representing the ‘everyman’ enters and kicks ball into a garden before beer can, oranges and the words “NO NONSENSE” enter.

Digetic sounds – football, kicks, garage noises

Ale drinkers, normal working class people, dirty, males

It’s the ale for anybody, for normal people who enjoy ale

T Mobile – Dance – Saatchi & Saatchi2009

A flash mob shot in Liverpool street 350 dancers, hidden cameras distributed around the station on TV less than 48 hours after shooting, text “lifes for sharing”

Shout, The only way is up, Don’tcha, The blue danube watz, Get down on it, Since you’ve been gone, My boy lollipop, Do you love me, digetic sounds

T-Mobile fans,Phone users,People looking for a, new network/new contracts

Life is for sharing,Constantly connected,Stay in touch