TV ONLINE

TV Online

• What is it?

TV through your broadband connection rather than through an arial or cable

• What isn’t it?

TV Online is like Skype

"Both use broadband net connections to carry information, like video and voice, in packets of data instead of conventional means.”

Source: BBC

SO…..IS IT ANY GOOD?

YES

NO

In other words…

“Since it uses internet technology, IPTV could mean more choice of programmes, more interactivity, more tailored programming, and more localised content outside of conventional satellite, digital cable, and terrestrial broadcasts.”

Source: BBC

Many companies are offering IPTV services today

Cable & Satellite

• Their core business has always been Video

• Cable & Satellite operators have noticed demand change from their consumers, where demand is being driven by increased need for control of the TV

• VOD is driving the growth, not broadcast TV

Consumer• Rise in broadband penetration in the UK has led

to consumers enjoying a more ‘connected entertainment experience’

• However, at the moment the internet is connected to the PC – limiting!

• Microsoft and other companies (i.e. Apple) are however looking at ways to bring the PC into the Home! Even Google is rumoured to be joining the bandwagon!

Zattoo

• Download App. Watch Live TV

Tioti

• Log Favourite Shows you new episodes & where to find them via wiki-like UGC

Hulu

• TV Online Use Hotspot Shield

Joost

• Download Application 100s of channels

Conclusion

• ONLINE TV is happening now

• It provides opportunities and challenges

• It’ll drive new applications

• It’ll continue to change the user perception on content

• Forward to the Future!