Developing Marketing Strategies

Group Activity

ProductMug Cik ( Mug )

Everyone is using mug no matter day or night when they want to drink water or use as a gift for people . It also can be used as decoration.

Product

Have a space for place the cookies or sugar cubeSave time and energy from washing one more

plate for place the cookies

Price

PackagingBox packaging using brown paper with lovely drawing related to the charity drive. On the top cover, there will be a description of how much the individual had contributed to charity after buying it.

PackagingAt the side of the box package, there’s a ‘thank you’ message to the buyer.The packaging is sturdy and inside the package box, there is a biodegradable foam sheet that cushion the mug.The packaging is attractive and environmentally friendly.

Promotion– Whoever buy the mug we can give a little free gift ( key

chain , small cute stuff )– Use social networks – Mug Cik Jinggle playing while the charity drive – Have some people to have some cup of tea with our

own Mug Cik and give FREE COOKIES.

PLACES TO SELL MUGS• FOOTPATH ON A BUSY ROAD.• CONVERNIENT STORES WHERE

PEOPLE COME TO BUY GROCERY.• CAFÉ AND MINI BARS.• ON CAMPUS, NEAR THE

STUDENT CENTRAL WHERE ALL STUDENTS PASS BY TO ATTEND CLASSES.