turning your data lake into measurable business value

Confidential © 2014 Actian Corporation1

Turning Your Big Data Lake Into

Measurable Business Value

Accelerating Big Data 2.0

John Santaferraro, Vice President, Marketing at ActianJim Walker, Director, Product Marketing at Hortonworks

May 20, 2014


Jim WalkerDirector of Product MarketingHortonworks@jaymce

John SantaferraroVP of Solutions & Product MarketingActian@santaferraro

Presenters


“In an on-demand world, consumers will judge brands by their ability to deliver heighted experiences –interactions, literally anywhere – that offer high levels of value and are radically customized and easy to access along the customer decision journey.”

McKinsey Quarterly, 2013

The Marketing Manifesto for the Digital World

Engage Customers

Create Conversations

Transform Brand Experiences


Big Data Creates Significant Opportunities for You

Personalized Experiences• Ad, offer, & content optimization

• Location-based content

• Pricing optimization by segment

Better Decision-Making• True marketing ROI

• Predictive modeling

• Holistic campaign planning

• Profitability by affinity groups

Deep Audience Analysis• Hyper-segmentation

• Full customer 360°understanding

• Buying signal analysis

• Customer lifetime value More Effective Spend• Omni-channel attribution

• Real-time ad & promo optimization

• Media mix optimization

• Brand monitoring


Big Data Creates $Billion Opportunities for You

Capture Share

Higher ReturnsHigher Profits

Risk

14%

Advanced marketing

mix analysis delivers

higher profits

$226B

Retail Purchases

Online

$200B

15-20% improvement in

return on overall

marketing spend 2017

Year when CMO spend

On IT surpasses CIO

© Hortonworks Inc. 2011 – 2014. All Rights Reserved

Jim Walker

Director, Product Marketing – Hortonworks

Jim is a developer turned marketer with over twenty years experience building

products and developing emerging technologies. During his career, he has brought

multiple products to market in a variety of fields, including data loss prevention,

master data management and now big data. At Hortonworks, Jim is focused on

accelerating the development and adoption of Apache Hadoop.


Transformational ValueData Explosion

?Actian Analytics PlatformTM

Analyze ActConnect

Customer

Delight

Competitive

Advantage

World-Class Risk

Management

Disruptive New

Business Models

Turning Digital Data into Transformational Value

Discovery without limitations

Low latency at any scale

Reactive to predictive

Static to dynamic flow

Segment of 1

Best in Class Usage

Design-time & run-time optimization

Linear parallelism

Rich analytics DNA

Pipeline architecture

Affordable unlimited scale

Best in Class Capabilities


1. Visual Framework for connecting, blending, & enriching data, data science discovery, building and testing predictive models

7 Ingredients Added to Hadoop to Create Value

Connect Blend & Enrich Discover Build & Test Models


1. Visual Framework: connecting, blending, & enriching data, data science discovery, building and testing predictive models

2. 1500 KNIME Operators + R analytics running in parallel on HDFS + Hadoop = The Open Source Trifecta


Gartner Magic

Quadrant for

Advanced Analytics

PlatformsSource: Gartner (February 2014)


Complete End-to-End Analytics on Hadoop

Source: 2013 Rexer Analytics Survey




3. High-Performance, YARN-based data processing engine running on HDFS



High Performance, Parallelized Processing on HDFS Without Any Programming

Actian Analytics Platform

Hadoop – Leader Node

Optimized, On-HDFS Processing

Query Pipelining

CPU Pipelining

Reuse and share all

components from

operators to

workflows

Optimize

Choose from five sets

of operators:

Connections

Transformation

Data Quality

Analytics

Data Science

Automatically detect

resources, plan

optimal utilization,

and parallelize all

workloads on Hadoop

Use dual pipeline

parallelism to

accelerate

performance 30X

Run fully optimized

processing directly on

the Hadoop node via

YARN

Take processing to

where the data lives,

runs natively on

Hortonworks

Visual Framework

Manage the entire

analytic process in a

visual framework with

no coding required.

≠ ☼ ≡ ∞ ∆ ∑ √ ≈ ∑ = ? # ~ ‰





4. High-Performance, vector processing engine as the pattern for SQL on Hadoop



The Story of X100 - Vector

Peter Boncz

Performance

X100 Drives Stinger and Impala Aspirations!






5. Extreme-Performance, super-low latency, massively parallel analytics engine



Libraries of Analytics

Ma

ss

ive

ly P

ara

lle

l

Inte

gra

tio

n

Hadoop

Sophisticated,

Low Latency

Analytics in

Database

Connections for Any Data

Actian Analytics PlatformTM

Enterprise Data

Machine Data

Social Data

Business

Processes

Users

Machines

Applications

Data Warehouse

Re

al-T

ime

An

aly

tic S

erv

ices

Visual Framework for Data and Analytic Workflows

SaaS Data

Actian Analytics Platform: Next Generation Big Data Analytics

Amazon

Redshift

High

Performance

Data Science

Natively on

Hadoop



2. 1500 KNIME Operators + R analytics running in parallel on HDFS + Hadoop= The Open Source Trifecta




6. Blueprints to accelerate analytics application development and value creation



Big Data 2.0 Media Mix Modeling Blueprint

IMPACT

FORECAST

ANALYSIS

MARKETING

IMPACT

ANALYSIS

CRMdb

All Relevant

Account Info and

Demographics

CONNECT

BUILD

CUSTOMER

PROFILE

EDWdb

All Relevant Sales

Histories

ANALYZE ACT

MAXIMIZE

REVENUE

FROM

MARKETING

SENTIMENT

AND

CONTENT

ANALYSIS

AGGREGATE

SALES

DATA

Hadoop

Logs

Detailed ePOS

Receipts

SKU LEVEL

SALES DATA

BY GEO

JOIN

DERIVE

AGGREGATE

PREPARE

EDWdb

Marketing Vehicle

Details

CAPTURE

MARKETING

VEHICLES

MARKETING

MIX SALES

CONTRIBUTION

YEARLY CHANGE

REPORT

SALES

VOLUME,

EFFECTIVENES

S, EFFICIENCY

AND ROI

REPORT

NEW MEDIA

MIX

OPTIMIZATION

MINIMIZE

MARKETING

SPEND TO

REVENUE

RATIO

Hadoop

Text Files

Campaign Response

Notes

PREPARE

FOR TEXT

ANALYTICS

CUSTOMER

MATCH

WITH

CAMPAIGNS

VEHICLE

RESULTS

AT GEO,

STORE, SKU

AND

CUSTOMER

LEVEL



2. 1500 KNIME Operators + R analytics running in parallel on HDFS + Hadoop= The Open Source Trifecta




6. Blueprints to accelerate analytics application development and value creation

7. ??????



Stay tuned for the announcement on June 3, 2014 at the Hortonworks Hadoop Summit in San Jose, California!

Join us for the webinar announcing “the seventh ingredient” on Tuesday, June 17, 2014

The Seventh Ingredient Adds Perfection


Libraries of Analytics

Ma

ss

ive

ly P

ara

lle

l

Inte

gra

tio

n

Hadoop

Extreme

Performance,

Low Latency

Analytics in

Database

Connections for Any Data

Actian Analytics PlatformTM

Enterprise Data

Machine Data

Social Data

Business

Processes

Users

Machines

Applications

Data Warehouse

Re

al-T

ime

An

aly

tic S

erv

ices

Visual Framework for Data and Analytic Workflows

SaaS Data

Questions and Answers

Amazon

Redshift


Jim WalkerDirector of Product [email protected]

John SantaferraroVP of Solutions & Product [email protected]

Thank You!

mailto:[email protected]

mailto:[email protected]

turning your data lake into measurable business value

Data & Analytics