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Turning Insights into Action with Social ListeningKatie Miller, Google@kwazrunner

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#GoogleDevs is...

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#GoogleDevs is...

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#GoogleDevs is...

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Here’s where we talk to them on social media

30+ properties managed across brands, regions and programs, reaching over 23M

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Confidential + ProprietarySource: Sysomos Listen, August 1 - September 8, 2017

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Example #1

Source: Sysomos Listen, May 11-24, 2016

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Example #2

Source: Sysomos Listen, Jan 2 - Sept 23, 2017

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Example #3

Source: Sysomos Listen, Jan 1 - Sept 22, 2017

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Example #3

Conversation Drivers

Program A Program B Program C Program D Program E

Participants 40% x x x x

Events 24% 1% 10% 66%

Info sharing 14% 16% 21% 24% <1%

Partnerships 11% 44% 20% 38% 23%

Facilities / expansion

6% x x x 6%

Source: Sysomos custom analysis

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Looking forward

● Insights to drive content● Monitoring influencers for topics, sentiment, competitors

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Thank you!@kwazrunner