TURN‘EM NTURN

TO YOUR BUSINESSWITH LOCAL RADIO

‘EM N

POWERFUL. PERSONAL. PROFITABLE.

RADIO: WE LOVE RIDING SHOTGUN.

MULTNOMAH COUNTY63% drive alone daily to work37.1 is the Median Age$45,507 is the Median Income

CLACKAMAS COUNTY75% drive alone daily to work38.3 is the Median Age$56,000 is the Median Income

WASHINGTON COUNTY73% drive alone daily to work35 is the Median Age$59,481 is the Median Income

CLARK COUNTY78% drive alone daily to work35 is the Median Age$55,405 is the Median Income

American Fact Finder Census Bureau 2006

RADIOROCKSRADIOROCKS

LET THEM HEAR YOU LOUD AND CLEAR!

RADIO FACT: 46.6% listen to Radio in their car.

RADIO FACT: Those with a household income between $50,000 – $74,999 listen to Radio on average 3 hours vs. Broadcast TV at 1.5 hours, Cable at 1.3 hours and Newspaper at 45 minutes a day.

RADIO FACT: 35-44 year olds in Portland consume more Local Radio than any other broadcast medium.

RADIO FACT: 83% of Portland Metro Area is reached through the Internet and Radio.

Media Audit Dec 2007

RADIOLISTENSRADIOLISTENS

LOCAL RADIO’S MESSAGE IS STICKY.

92% of listeners stay connected through commercial breaks.

Satellite listeners are heavy users of Radio and spend more time with AM/FM Radio (14 hours weekly) than with Satellite (10.45 hours weekly).

67% say, “Hearing things on the Radio will remind me to look up something when I’m using the Internet.

“See” your company on New Radio through email, videos, websites and texts.

41% of light or non-users of television are super heavy users of Radio.

Modern Radio in Portland reaches more people 18-54 every day than Broadcast TV, Cable TV, or the Newspaper and the Internet.

New Radio breaks through the clutter with relationship, relevancy and reach.

RADIOTALKSRADIOTALKS

THINK INSIDE THE BOXWITH NEW RADIO.

Local Radio is the human media. Reach your customers by modernizing your marketing mix with New Radio. Think BIG inside the box and produce uncommon results by sharing the voice of your brand.

Portland Radio is more than commercial spots. It is targeted, interactive and integrated local marketing. Each station in Portland is experientially involved with their listeners. Stations engage the community by sponsoring concerts, spearheading charity fundraisers and providing on-demand connection through new media technologies. Integrate your business with the New Radio marketing experience and your business will grow.

Portland Radio…Powerful. Personal. Profitable.

WWW.RADIOGURUPDX.COM | WWW.PORTLANDRADIO.ORG

TURN EM’ ON!

RADIORESPONDSRADIORESPONDS

There are 15.2 million Radio’s in the Portland Metro Area. “(Anheuser-Busch) thinks it’s a powerful medium. When it comes to Radio, clients don‘t often ask for more cutting-edge creative. It’s the agency‘s responsibility to educate and push clients to a more innovative use of Radio.”

– Mark Gross, DDB Chicago’s SVP/Group Creative Director – Lead of Bud Light account for Anheuser-Busch and one of the original team members that created

“Real Men of Genius,” the most-awarded Radio campaign in ad history.

8 Radio receivers, on average, are fixtures in the American home. “No argument here. The marketplace is changing but as we change, we also remain the same. Humans need other humans; and Radio, especially when we are alone, offers a special personal connection and reaches elusive target groups in a way that no other media can.”

– Melissa Kunde, PARC Executive Director 2008

83% of Portland Metro Area is reached daily through the internet and Radio.“…In regional test, Radio has been much more effective for (Citibank’s) business than when other media are used.” He admitted that the results “just blew him away!”

– John Mittnacht, Director of Advertising, Global Wealth Management, Citigroup

RADIOCONNECTSRADIOCONNECTS

NEW RADIO AND THE INTERNET ARE

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TARGET MARKET

Market: Portland, OR for Sept. – Nov. 2007Target: Adults, Age 18-54Base Population: 1,804,400

Media Audit Winter 2007