Turn Your Business into

A Revenue Generating

MachineKevin Brown

Vice President Customer Acquisition and Experience

Welcome!

•Chat in questions, lets make this interactive

•You will receive a link to the recording tomorrow

•Stay tuned for special offer at the end

I’m Kevin BrownPaySimple’s VP of Customer Acquisition and Experience

Before Machines…

After Machines

What do effective machines need to run?

Efficient, Effective Process

Good Input

Predictable Awesome Output

$$$$$

The Find New Business Machine

5

Process = Sales

Input = Prospect

s

Output = New Sales

Define Good Input

Andy, Male, Age 34, Salary: $105,000, College Degree,

Living in first home purchased for 2 years, Married less

than 2 years, Concerned about being green, but unsure

of what it means in terms of home ownership, Open to

using solar panels but won’t know to look for it; Will buy

from vendor with local references who can prove ROI

and green impact; Wife needs to agree

Who is your ideal customer?

ProfileSavvinessBuying Criteria & Members

Finding Good Prospects: Lists

List Sources:• List sellers: JigSaw, InfoUSA

• Directories: Google Places, Manta

• Outsource: Elance, Mechanical Turk, Interns, Craigslist

Finding Good Prospects:

PartnersWho has the same target?

• Directories: Manta, Google Places, LinkedIn

• Meetup.com• Chamber of Commerce• Neighborhood

Run joint marketing programs

• Cross-offer promotions• Receipts, signs, flyers

• Hold joint events• Run joint ads• Create a joint content portal

Learn from each other• Share tactics tried• Share market insights

Find Good Prospects: Free PressHelpAReporter.com (HARO)

• Sign up for Free Offering• Receive email alerts • Respond to applicable story lines

Local newspaper success story• Get customer’s permission & document

success story• Reach out to all local media outlets

Find Good Prospects: Google

Finding Good Prospects: Search

Website Optimization

Target Keywords

Optimize

Content Optimization

Find Good Prospects: CustomersRefer Friends

Write Online Reviews

Give Testimonials

Blog

Process: Manage ProspectsSet up CRM to manage your lists

Set up Email Marketing to engage with

prospects

Do business everywhere

Process: Powerful Messaging

Here’s What I Have to Offer!!!

Process: Powerful MessagingWrite down messages that are:

• Important to your prospect

• Easy to defend

• Unique to you

• Inject emotion

Attention-grabbing communication • Speak to their pains• Use numbers• Tell stories• Use images

Process: Sales Process

“I’m Great. Trust Me.”

Buy Now or Never.

Process: Sales ProcessTell Me About Yourself, Let’s Figure Out

Success Together

Not Ready to Buy Now, That’s OK

See For Yourself How Great I Am

Easy Peasy

Forget Me Not

The Increase Current Customer Sales Machine

18

Process = Marketing

Output = Higher Sales

Input = Current

Customers

Process: Make Them Feel Special

Say Thanks

Reward Repeat Business

Roll Out the

Red Carpet

Process: Add ValueEmail Newsletter & Take-Away Brochures

Special Events

Be the Go-To

The Cut Costs & Wasted Time Machine

21

Process = Getting it Done

Output = Lower Cost Less Time

Input =

Tasks

Cut Costs with Partnerships

$$$$$

Buy in BulkNegotiate Rates Together

Cut Cost & Time with Automation

Time Wasting Tasks

=

Cut Cost & Time with Automation

Find Automation Software

The Cash Flow Machine

25

Process = Bill Payment

Input =

Sales RevenueOutput = Positive Cash Flow

Input: Getting Paid Faster

Process: Cash Flow MonitoringTOOLS

Getting Your Machine Into Action

Transition Period

• Managing your Clients• Communicating with

Clients• Do Business Anytime,

Anywhere• Getting Paid Faster• Cutting Costs & Saving

Time

A Better Way to Run Your Business

Give it a Test Drive: PaySimple.com/demo.html

’s Award Winning Software Can

Help

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A Better Way to Run Your Business

Give it a Test Drive: PaySimple.com/demo.html

’s Award Winning Software Can

Help