turn up the volume: a social media workshop10/5/2017 1 #ofnconf #cdfisinvest turn up the volume: a...
TRANSCRIPT
![Page 1: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/1.jpg)
10/5/2017
1
#OFNCONF #CDFIsINVEST
Turn Up the Volume: A Social Media Workshop
Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Agenda
Motivation?Case studiesWorkshop!
![Page 2: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/2.jpg)
10/5/2017
2
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
A Social Media Case Study
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Defining Goals
Inform PolicymakersEngage Members, Allies, SupportersReframe the Conversation Lead by ExampleBe Nimble, Be Quick
![Page 3: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/3.jpg)
10/5/2017
3
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Distinctive Branding
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Easy-to-Use Toolkit
Messaging and instructionsHandlesGraphics and templates535 infographicsCopy and paste textRetweetable linksOpportunities for the advanced audience to get creative
![Page 4: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/4.jpg)
10/5/2017
4
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Samples from our Supporters
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Results
10.2MM impressions to date1,660 Original tweets in the campaign923 Contributors including OFN Members, CDFIs, funders/investors, and policymakersOFN has received 828 @mentions and 397 retweets related to the campaign
![Page 5: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/5.jpg)
10/5/2017
5
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Importance of Continual Engagement with Participants
1,250,235
2,419,820
1,417,196
1,712,921
380,978260,482
843,449
2,005,349
146 323 413 224 95 65 152 304546 888 190 881 230 160 382 1,0380
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
February March April May June July August September
Impressions by Month
Impressions Contributors Tweets
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Lessons Learned:
Campaign grew beyond original scopeWe adapted over timeBalance specific with “evergreen”Measure your impactBe prepared to do leg-work
![Page 6: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/6.jpg)
10/5/2017
6
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Connecting with Target Audiences
Over to Liz
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Workshop
Your questions? Your experiences! Let’s dig in…
![Page 7: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/7.jpg)
10/5/2017
7
#OFNCONF #CDFIsINVEST#OFNCONF #CDFIsINVEST
Before You Go
Please complete your session evaluation!
You can find it in the Conference app.
![Page 8: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/8.jpg)
Turn up the Volume:Connecting with Target Audiences
![Page 9: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/9.jpg)
CEI Brand PositioningTURN UP THE VOLUME
Building a sustainable economy that works for everyone
![Page 10: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/10.jpg)
Role of Social MediaTURN UP THE VOLUME
• Extend our in-person engagement with target audiences
• Expand our audience and create community
• Share content (controlled messages)
• Drive traffic to our website
![Page 11: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/11.jpg)
Social Media Posts that ResonateTURN UP THE VOLUME
• Calling out shared values• Storytelling• Follow the trends• Provide answers (thought
leadership)• Video & photo content
![Page 12: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/12.jpg)
When Things Work: ConnectionTURN UP THE VOLUME
![Page 13: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/13.jpg)
Digging into Data!
![Page 14: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/14.jpg)
Helpful ToolsTURN UP THE VOLUME
• Editorial calendar• Social media monitoring and
scheduling platform (Sproutsocial.com)
• http://hashtagify.me/• https://answerthepublic.com/
![Page 15: Turn Up the Volume: A Social Media Workshop10/5/2017 1 #OFNCONF #CDFIsINVEST Turn Up the Volume: A Social Media Workshop Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI #OFNCONF](https://reader034.vdocuments.site/reader034/viewer/2022042221/5ec7f2f909a82a762957d0e3/html5/thumbnails/15.jpg)
Stay in Touch!TURN UP THE VOLUME
Follow Us! Like Us! Sign up for our enewsletter!Twitter @ceimaine
Facebook.com/ceimaineLinkedin: Coastal Enterprises, Inc. (CEI)
Visit www.ceimaine.org