核心竞争力与企业可持续发展turn sustainability and csr cost into business...
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核心竞争力与企业可持续发展 TURN SUSTAINABILITY AND CSR COST INTO BUSINESS COMPETITIVE ADVANTAGE
吴亮 企业传播与可持续发展总监 MARINA WU DIRECTOR OF COMMUNICATION AND SUSTAINABILITY, NORTH ASIA
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大环境 EXTERNAL ENVIRONMENT
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目前,世界正面临着巨大挑战-环境、健康、不平衡 BIG CHALLENGES
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增长 业务
社会 影响
环境 影响
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The business case for sustainability 联合利华践行可持续发展的驱动力 BUSINESS CASE FOR SUSTAINABILITY
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有利于赢得消费者青睐 CONSUMER PREFERENCE
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Customers want it 有利于与客户共赢 WIN WITH CUSTOMERS
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It fuels innovation 能够促进新产品新品类的开发 FUELS INNOVATION
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有利于发展新的市场 MARKET DEVELOPMENT
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It saves money 有利于节约成本 COST BENEFITS
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It inspires our people
Manufacturing eco-efficiency
c.€200m savings 2006-10
有利于激励员工并吸引人才 INSPIRES PEOPLE
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联合利华可持续行动计划 UNILEVER SUSTAINABLE LIVING PLAN
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2020年三大目标 THREE BIG GOALS BY 2020
帮助超过10亿人改善健康与卫生状况
单位产品对环境的不利影响减半
100%农业原材料可持续采购
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专注9个领域及50多个具体目标 9 PILLARS AND OVER 50 TARGETS
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Unilever Sustainable Living Plan: Three big goals 联合利华中国践行可持续发展的三大平台 LANDING USLP IN CHINA THROUGH THREE PLATFORMS
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美好家园 A BETTER FUTURE FOR THE PLANET EXCELLENCE IN OUR OWN OPERATION
Water (m
3/T)
CO
2 (kg/T)
Waste (kg/T)
1.62
1.44
1.30
1.19
1.20 1.15
1.19
2008 2009 2010 2011 2012 2013 2014June
157
136
106
97
88
82
83
2008 2009 2010 2011 2012 2013 2014June
12.5
9.9
6.5
5.8
1.8 1.1 0.5
2008 2009 2010 2011 2012 2013 2014June
Tianjin Homecare Liquids Factory 1st Unilever new factory to achieve LEED GOLD Certification.
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美好家园 A BETTER FUTURE FOR THE PLANET BRANDS IN ACTION
联合利华净水宝为消费者提供安全饮用水 Pureit to provide safe drinking water
多芬节水阀减少洗浴用水 Dove Aerators to reduce
water in showering
力士环保补充装减少塑料使用 Refill Pouches to reduce plastics in packaging
35%
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美好童年 A BETTER FUTURE FOR CHILDREN
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美好乡村 A BETTER FUTURE FOR FARMERS
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+ + + + +
RAW MATERIALS
MANU-FACTURE
TRANS-PORT RETAIL CONSUMER DISPOSAL
23% 2% 3% 3% 1%
全价值链管理模式 VALUE CHAIN ENVIRONMENTAL FOOTPRINT
原材料种植与采购 生产 运输 零售 消费者使用 废弃物
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根据联合利华在2012年的研究调查发现,许多中国消费者相信可持续发展,但是不知道如何身体力行 Chinese consumers believe sustainability, but don’t
know how to bring it to life。
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通过数字应用体验促进每个人行动的改变 BEHAVIOR CHANGE THROUGH DIGITAL PLATFORMS
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『小行动大不同』消费者互动流程 SMALL ACTIONS BIG DIFFERENCE CONSUMER ENGAGEMENT
官方微博 官方微信
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注册 小行动赚微力
兑换微力
参与大行动 +20
官方APP
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VIDEO
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更多精彩,敬请期待! MORE TO COME IN 2015
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谢谢! THANK YOU