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Education, Business and Web 2.0

November 6, 2008 Dan Morrill, CityU of Seattle

We are on the Cusp of a RevolutionEducation must meet the needs of 21rst Century Business

That includes social networking as a way to teach, a way to live, and a way to approach education

Social Networking

Blogging

Wiki’s

Truly Open Campus Concepts towards teaching

Use of Open Tools and Standards

November 6, 2008 Placeholder for Presentation Name

The Wide Spread adoption of Social Media has changed how we communicate and interact


This includes business


Corporate Workers Blog


Corporations themselves use other forms of communication like Twitter


Corporations also Manage their Image via Social Networks


We need to Teach new MediaVideo

Blogs

Podcasts

Social Networks

Micro Blogging

Other formats as they come out


Schools also need to Use New Media


Schools also need to use Social Networking

Berkeley School Blog Project

Bringing together Adjuncts, Students, FTE’s to support an Advertising Driven web site to highlight the projects that students, teachers and faculty are doing world wide.


School Blogger AssociationsUsing Name School Association, Schools can use the native talents of their teachers and students to demonstrate:

Core Values of the School

Core Knowledge of the instructors

Brand recognition

Positive Outreach and Community Building


The more we use, the more we know, the better off we are:

Web 2.0 is a disruptive Technology

Our students will evaluate us on the content of the classroom and the social networks we work within

Travels well outside the controlled image of the school via PR and Marketing

Could lead to the misuse of the technology

Could be considered “scary” to people who resist change


Standard Change ReactionFear, anger, rejection

Denial of worthiness

Failure to use

Failure to support

Organizational and Cultural Values of Web 2.0 violate the current set of Organizational and Cultural Values


It is important to address cultural fear firstCheck your adoption curve, find people who are already working with Social Networking

Create Brown Bag Seminars to cover how to do this

Approach your Innovators to carry the standard

Support the Innovators politically and socially


Develop Guide Lines

Plan on Guidelines

Develop a Social Media Policy for Students, Staff and Faculty

Work on how to enforce

Use it, live by it, enforce it, follow it


Let your Innovators Innovate


Support The Innovators


Then Promote – Don’t leave to chancePromote by using Cross Links

Use in Marketing

Use in the Classroom

Use in Presentations

Integrate – Friend Feed, Zimbio, Blog Catalog, Social Median, Digg, Reddit, Stumbedupon, Facebook, Myspace, Bebo, Orkut, and everywhere else


Why Does this Matter?

Opportunistic Branding, Marketing and PromotionHighlight the strengths of the CollegeHighlight the strengths of the FacultyHighlight the strengths of the Staff

Building the Self Confidence of the SchoolInteractive support from a broad audienceOutput for Original Research and WritingMakes everyone more Real


Schools have and can successfully use social networking to extend their brand


Turn on, Tune in, Step out

Social Networking can be one of the best things you can to do bring attention to your college and highlight the unique skills, educators, and staff that your college has.

Questions?

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