Turn Every Lead into

Profit

Gene Rivers

Gene Rivers

2

Tallahassee, FloridaThe Rivers TeamOP of Multiple Market Centers:Jacksonville, Orange Park, TallahasseePanama City Beach (Florida)KWU Master Faculty

Turn Every Lead into Profit

Leads and the Path to Money

Turn Every Lead into Profit3

Four Steps1. Capture

2. Conversion

3. Client

4. Contract

Turn Every Lead into Profit4

Lead Capture

Turn Every Lead into Profit5

Four Steps1. Ask

2. Register

3. Offering

4. Verify/Research

Turn Every Lead into Profit6

Capture to Conversion

Turn Every Lead into Profit7

Four Steps1. Follow Up

2. Offering

3. Forms

4. Set Appointment

Turn Every Lead into Profit8

Conversion to Client

Turn Every Lead into Profit9

Four Steps1. Environment

2. Presentation

3. Expectations

4. Sign Agreement

Turn Every Lead into Profit10

Client to Contract

Turn Every Lead into Profit11

Four Steps1. Market/Show Property

2. LORE

3. Receive/Write Offer

4. Negotiate

Turn Every Lead into Profit12

Tools• Advertisements

• Prelisting Presentations

• Books

• Website(s)

• Yard Signage

• Face, Mouth, and Hands

Turn Every Lead into Profit13

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