turismo al tempo dei big data
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[di Euro Beinat] Turismo al tempo dei big data: Transazioni Digitali, Social Media, Internet delle Persone, Internet delle Cose, Open DataTRANSCRIPT
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TURISMO AL TEMPO DEI BIG DATA
COLLECTIVESENSING
Euro BEINAT Università di Salisburgo, Austria
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TRANSAZIONI DIGITALI
SOCIAL MEDIA
INTERNET DELLE PERSONE
INTERNET DELLE COSE
OPEN DATA
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.13 ZETTABYTES IN 2005
IL TEMPO DEI BIG DATA
34.6 ZETTABYTES IN 2020
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Source: The Warp, 17 February 2011
2011-2012 : LA SVOLTA
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IL TEMPO DEI BIG DATA
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DATA TEAM CAMPAGNA DI OBAMA IL TEMPO DEI BIG DATA
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IL TEMPO DEI BIG DATA
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CHE IMPLICAZIONI PER IL TURISMO ?
POSSIAMO MICRO-SEGMENTARE E INTERPRETARE IL FENOMENO CON I
NUOVI DATI ?
COME GENERARE UN VANTAGGIO COMPETITIVO ?
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BIG DATA MANAGEMENT
COPIA DIGITALE DELL’ ITALA
SOCIAL MEDIA
TRANSAZIONI TELEFONIA
OPEN DATA
POLITICHE
INVESTIMENTI
PROMOZIONI
BIG DATA MANAGEMENT
FLUSSI
COMPORTAMENTI COLLETTIVI
SEGMENTI
© CS Research Foundation
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PRESENZA DEI TURISTI TUTTE LE NAZIONI
© CS Research Foundation
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PRESENZA DEI TURISTI CINA
© CS Research Foundation
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PRESENZA DEI TURISTI GERMANIA
© CS Research Foundation
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PRESENZA DEI TURISTI CINA E GERMANIA
© CS Research Foundation
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MILANO CINA E GERMANIA
2013 © CS Research Foundation
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© CS Research Foundation
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QUANTE DESTINAZIONI VISITANO?
2013 © CS Research Foundation
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MIGLIAIA DI SEGMENTI OGNUNO CON UN VALORE DIVERSO PER IL TURISMO
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QUANTO PESANO LE SINGOLE DESTINIAZIONI NELL’ESPERIENZA COMPLESSIVA?
2013 © CS Research Foundation
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QUANTO PESANO LE SINGOLE DESTINIAZIONI NELL’ESPERIENZA COMPLESSIVA?
2013 © CS Research Foundation
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QUANTO PESANO LE SINGOLE DESTINIAZIONI NELL’ESPERIENZA COMPLESSIVA?
2013 © CS Research Foundation
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ARRIVI TURISTICI CINA E GERMANIA
MAGGIO – NOVEMBRE, 2013 © CS Research Foundation
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ARRIVI E PARTENZE
MAGGIO – NOVEMBRE, 2013
ASIMMETRIA ARRIVI-PARTENZE
TURISTI CINESI
© CS Research Foundation
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TURISTI A MILANO OGGI DA DOVE ARRIVANO?
© CS Research Foundation
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TURISTI A MILANO OGGI 100 TURSITI A MILANO OGGI: DOVE ERANO IERI?
© CS Research Foundation
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DOVE SONO I TURISTI CHE SPENDONO DI PIU’
© CS Research Foundation
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18 LUGLIO 2013 © CS Research Foundation
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MILANO DI DOMANI DOVE ANDRANNO I TURISTI CHE SONO OGGI IN CENTRO A MILANO?
© CS Research Foundation
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COLLECTIVESENSING Università di Salisburgo, Austria Euro Beinat Christopher Haupt Bartosz Hawelka Pavlos Kazakopoulos Bernard Pimpl Paolo Santoro Iza Sitko © CS Research Foundation All rights reserved
Dati di telecomunicazioni: Vodafone Italia
Social media: Twitter, GNIP, Topsy
In collaborazione con: THNK – Amsterdam School of Creative Leadership
Design e visualizzazioni: Tellart
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