turismo 2.0 by olivier p. soares
TRANSCRIPT
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 1/60
Web2.0
BREVEINTRODUÇÃO
AESTENOVOMUNDO
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 2/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 3/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 4/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 5/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 6/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 7/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 8/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 9/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 10/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 11/60
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 12/60
“RightHere,RightNow”
JánãoéGenY,Geboomers,ouinteidade….
…Éumaúnicage
“SabemosoquesepassaHOJEparapreveroAM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 13/60
RightHere,
RightNow”
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 14/60
OHoteleiro2.0
BREVEINTRODUÇÃO
AESTENOVOMUNDO
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 15/60
DESAFIOSE
OPORTUNIDADES
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 16/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 17/60
• PortugaltemestagnadoemNºdevisitantes(mesmoEgipto
• NºdeDormidastemvindaadeclinaranoapôsano;
• OAlgarveperdeu3Milliõesdormidasem10anos…
• …NaMadeiraoNºTuristasaumentou,masaestadiabaixou
“New Tourism Order”
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 18/60
• LeidaProcuraedaO
• OfertaLocalVsOfert
• Compeçãomaisfer
• ConsumidoréReieS
• Economiamundial/C
• Ritmodasmudanças
Masserá“SÓ”isto?
“NewTourismOrder”
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 19/60
“Sabemosoquese
parapreveroAMA
3factoresdeM
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 20/60
Estesabemosmuitobemquémé…
MasoSr.Einsteinnharazão:
“Averdadeiradefiniçãodaloucuraéquaconnuamosafazerasmesmacoisas…
…comesperançadeterresultadosdiferen
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 21/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 22/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 23/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 24/60
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 25/60
OSe redoEmExclusivo!
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 26/60
ToSELL• “TobringaboutorencourageSales”• “Topersuadeotherstorecognizethewdesirabilityofsomething”
• Toofferforsale;Marke&ng
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 27/60
SerHoteleiro…
…pensarcomoumMarketeer…
…ONLINE!
"Umpessimistavêumadificuldadeemcada
oportunidade;UmopBmistavêumaoportunidade
emcadadificuldade”
(WinstonChurchill)
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 28/60
ToSELL
Circuitos de venda no Turismo 2
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 29/60
CircuitosdevendanoTurismo2.
€€€€ BDClientesCanais
Directos
€€€ SEOCanais
Directos
€€ 3rdpartySites
CanaisDirectos
€ GDS/IDS/Extranets
Circuitos/ProcessodeVenda Influência
++
+
+
O Que o Hoteleiro 2 0 tem de perceber ?
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 30/60
OQueoHoteleiro2.0temdeperceber? – Artedeencontrar“clientes”alvos
– EnquadrarProdutos/Serviçosao“client
– ObjecvoéodeGerarLeads/Oportuni
– GanharVisibilidade,Exposição:Promoçã
– IgualaomarkengPush/Tradicional,ma
– Maisparcipavo,pessoal,intervenvo,
– Maiseficiente,emespecialemcustosdir
– Umanovarealidadeextremamenteadap
– Maisimportante=>ÉDIFERENTE!
O Novo Funil do Markeng
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 31/60
ONovoFunildoMarkeng....
ANTES AGORA
...ÉagoraumMegafo
O Desno e as Xperiências vendem mais !
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 32/60
ODesnoeas Xperiênciasvendemmais!ERT’s
Hotel Restaura
Não subesmar o poder do Markeng Vira
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 33/60
NãosubesmaropoderdoMarkengVira
“QualquerdestasacçõesforamconcreBzadasatravésdeorçamentosmuito,
masmuitoinferioresàcolocaçãodeanúnciosnaimprensaescrita-NYTimes,
WSJ,etc,-egerarammuitomaiorbuzznosocialmediaeoutletsde
informação,paraalémdeperduraremmuitomaisnotempoedepermiBrem
umamaiorinteracçãocomoconsumidorfinal.”
Dos Desafios às Oportunidades
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 34/60
DosDesafiosàsOportunidadesBeVis
• GetFo
BeEficient
• Getresults
BeSocial
• GetCredibility
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 35/60
“QuandoalguempesquisanoGoogle,essa
pessoasóquerumasoluçãoparaoseu
problema”
(Quemlhaderlogo,captaasuaatenção)
BeVisible
• GetFound
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 36/60
BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”(Quemlhaderlogo,captaasuaatenção)
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 37/60
BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”(Quemlhaderlogo,captaasuaatenção)
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 38/60
BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”
(Quemlhaderlogo,captaasuaatenção)
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 39/60
BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”
(Quemlhaderlogo,captaasuaatenção)
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 40/60
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 41/60
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 42/60
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 43/60
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 44/60
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 45/60
BeInovave
• Getahead
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 46/60
BeInovave
• Getahead
B S i l
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 47/60
“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
B S i l
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 48/60
“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
B S i l
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 49/60
“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
Be Social
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 50/60
“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
Be Social
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 51/60
“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
“ProcessodoViajante” Ferramentasde
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 52/60
“Inspiração”
“Pesquisa”
“Compara”
“Reserva”
“Viaja”
“Parlha”
“ProcessodoViajante” FactoresCricos
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 53/60
“Inspiração”
“Pesquisa”
“Compara”
“Reserva”
“Viaja”
“Parlha”
Tendências
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 54/60
Tendências
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 55/60
Tendências
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 56/60
• Daquia2anos,otemadasnoturismoseráum“Não-t
• Ociclodevendavaisercadcurto
• Opapeldosintermediáriosvaimudar.Parcipamdest
• OMóvelvairapidamented“ProcessodoViajante”
• Osditos“LocaonBasedSeosvossosmelhores,oupio
Tendências
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 57/60
Tendências
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 58/60
“Wait&See”
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 59/60
ou
...
“Think&Runforit”
Obrigado !
8/8/2019 Turismo 2.0 by Olivier P. Soares
http://slidepdf.com/reader/full/turismo-20-by-olivier-p-soares 60/60
Obrigado!
QuickWinSoluons.comFacebook.com/turismo2.0