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    Decision Support and

    Business IntelligenceSystems(9th Ed., Prentice Hall)

    Chapter !

    Decision Support SystemsConcepts, "ethodologies,and #echnologies! $n

    %&er&ie'

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      Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 

      مواضيع الف

    كوت نظ د القار

    ص نظ د القار

      !" رات نظ د اخذ القار #

    ق % $ظ د اخذ القار

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     ال )  مكونت نظ د القار

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      Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 

      مواضيع الف

     تني* لا +راد, - فلا . ظلا 

    ينت

    $ +

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     /

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      Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall *

      مواضيع الف

     =راو> لا?

    . خ(0) لا %12 ا +راد, - فلا . ظلا% 

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      Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall +

    Opening Vignette:

    “Decision Support System Cures for Health Care” Projected Vacancy Rate ersus Desired Vacancy Rate

    Q 1(0) لا RاوS لا O 

     م ' $ قم ع و() لا RاوS لا O 

     م '

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    Opening Vignette:

    ! Projected Vacancy Rate s" Desired Vacancy Rate#$hat!if# scenario %ith & additional R'recruiters

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    Opening Vignette:

    ! Demanded Hours ersus (otal )ctual Hoursersus (otal )ctual Hours %ith 'e% Hires

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    DSS Con*gurations

    +any con*gurations e,ist- .asedon management!decision situation speci*c technologies used for support

    DSS hae three .asic components/" Data

    0" +odel1" 2ser interface

    3" 45 optional6 7no%ledge

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    DSS Con*gurations  د كويات نظ لقر

    داس ؛ تايوكل م يعل جو

     Tراد7ا راقلا  Uون 

    لا V&  O و  ال )كولو 2ي ال ((0خم % ل &<

     لقر  د  ث مكونات أساسة لظ

    ال *ينت/ذو) لا . خ(0) لا %12 ا 

    % 3 ') لا =Tري(# ا W?

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    DSS Con*gurations

    8ach component has seeral

    ariations- are

    typicallydeployed online

    +anaged .y acommercial of

    custom soft%are  (ypical types:

    +odel!orientedDSS

    Data!orientedDSS

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    كوت نظ د القار

    ! وكم "#  . خ(0  Uاونا X يص + N ل

    Y ن( ن7ا V&  +د

     %   ار م $ * 9ام  AمخرZ  +3 و( م

     $ )'DSSنو% &ساسة V&  )(') لا راقلا د ظن

    %2

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    DSS Description

    )n early de*nition of DSS ) system intended to support managerial

    decision ma9ers in semistructured andunstructured decision situations

    meant to .e adjuncts to decision ma9ers4e,tending their capa.ilities .ut notreplacing their judgment6

    aimed at decisions that reuired judgment

    or at decisions that could not .e completelysupported .y algorithms

    %ould .e computer .ased- operateinteractiely- and %ould hae graphical

    output capa.ilities;

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     القار

     د

     ظن

     

    ' DSS Description

     لقر  د لعي ,ات ل +*ك )لظ

      ن  [ S) لا -3 % راد,ا تاراقلا T Tالقار

    =1) كE O ا*(6 ا ^ يل تاراقلا -3 : -  خS لا ك> لا _&D(  -( لا تاراقلا د V ل4 Q 1 

    ال )- ) 7ك  9د 1) م # O5# 9وار `ميت ر1a ا تار 1 ل \ وكي6  b -& ف   (6كو \ 6 Eو $ي % S$ )'  cك

    dddتمو6 ر  $Sك ال *ينت

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    DSS Description

    ) DSS is typically .uilt to support thesolution of a certain pro.lem 4or toealuate a speci*c opportunity6" (his is

    a 9ey diapplications => systems monitor situations and identify

    pro.lems and?or opportunities@ using ariety

    of analytic methods  (he user generally must identify %hether a

    particular situation %arrants attention Reporting?data %arehouse plays a major

    role in => DSS often has its o%n data.ase and models

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    د

     ظن

     صراقلاDSS Description

     ل راقلا د ظن Y ي$ d=+د> م % ص3 ييق( ل :? % ي' م % & كS م  E ا. اخ(6 $ i لذ b j فلا : [ S) لا د>   Eل % ال '( ص \ [ 4ذا م >  . خ(0) لا V &  _Z ; % ي& ي&>( لا _ يل6gا 9 م % و)Z م

     . )(e7ا - (0  +د> م % لE k e تني* لا \@ خم l رق( لاdata %arehouseي0 ي" ر ارد _'&  

    -3 => 1$ % صخلا تني* لا + \ يEgا 9 م يP[ -3  لظ د القارات

    12 ذ) ن

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    DSS Description

    DSS is an approach 4or methodology6 forsupporting decision ma9ing uses an interactie@ Ae,i.le@ adapta.le

    computer!.ased information system 4C=>S6 deeloped 4.y end user6 for supporting the

    solution to a speci*c nonstructuredmanagement pro.lem

    uses data@ model and 9no%ledge along %ith afriendly 4often graphical- $e.!.ased6 userinterface

    incorporate the decision ma9erBs o%n insights supports all phases of decision ma9ing can .e used .y a single user or .y many

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     القارات

     د

     ظن

     صDSS Description

    القار

     اخذ

     ل

     =% ي

    Z1 م

     

    :? A1 ن

     و

    eالقار

     د

     ظن

    ? % ي$ و6 E ا تمو&' م ظن  . خ(0 C=>Sيك(& ل %&$   % ي& ف % نم = يR +د> م % رادا   ل (Sك &% E ل =-" 1 لا . خ(0) لا  * 9 م? D ور

    م 1يك &%  . خ(0) لا %12 ا عم _ 2 V ل4 * 2 % 3 ') لا /ذ) لا b (0 خ . ال *ينت

    =_ ولا V ل4 +(0 م c % يمو6 ر * لR? راقلا 

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    ) $e.!=ased DSS )rchitecture

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    DSS Characteristics andCapa.ilities

    DSS is not uite synonymous %ith=> DSS are generally .uilt to sole a

    speci*c pro.lem and include theiro%n data.ase4s6

    => applications focus on reporting andidentifying pro.lems .y scanning datastored in data %arehouses

    =oth systems generally includeanalytical tools 4=> called .usiness

    analytics systems6

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      !" رات نظ د القار # 

    ] fاDSSO ) 7نظ د القارات

     + )S  b % ي' م %& كS م  E V&  % ي* م مو)  تاراقلا د ظن 1$ % صخلا تني* لا

      C p 9 م *D =>o0يقت  [ S) لا >  رق( لا ق V &  @[  ال *ينت ال (خ @ن %  -3مخ \` ال *ينت

     % ي& ي&>( لا تادgا  )S  9 يمظلا 5[  تقي*D  q'$ \: 9 م Rلا V& DSS => P م ي&> م 1& يrS  (   

    LFKJHsLtJJu_ ولا . خ(0  تقي*D( لا ظ' م \ 3 b

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    DSS Characteristics andCapa.ilities

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    DSS Characteristics andCapa.ilities

    =usiness analytics implies the use ofmodels and data to improe anorganiationBs performance and?or

    competitie posture $e. analytics implies using .usiness

    analytics on real!time $e. information toassist in decision ma9ing- often related

    to e!Commerce Predictie analytics descri.es the

    .usiness analytics method of forecastingpro.lems and opportunities rather thansimply reporting them as they occur

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      !" رات نظ د القار # 

     O ) gا ت5 ي&> =usiness analytics/ذ) لا . اخ(6 ا V&  TوD  -03 ( لا 1' وم %) ظ) لا fاد: ال *ينت ل ) $e. analytics_ ولا V &  O ) gا  D و&>  V&  Tي

     ل -& ص7ا Y ولا -3 % ين( كل,ا +رZ( ل$ %5  N ل  الو Uم  9ال ) Predictie analytics_ يل67ا . اخ(6 ا  o ضو 

    d1x E 9  y5$,ا z ق3 9 م 7$ j فلا  [ S) ل$ w* (& ل % ي& ي&>( لا

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    DSS Classi*cations د ظن تفي القار

     {|| }HuJ~•K€JLd ‚ILu€uƒu€•IHG % 

    ي

    06w) ال

     HIs Hs„t•…||}ال 'Sوا "ي %

    †d ‡JKL•IHG; ~K•ƒF; HIs •K~HI€ˆHu€•IHGLƒFF•Ku

    ‰d ‚Is€Š€sƒHG LƒFF•Ku L‹LuJŒ ŠJKLƒL ~K•ƒFLƒFF•Ku L‹LuJŒ =||?

    Žd }ƒLu•Œ„ŒHsJ ي

    # %'  م

     L‹LuJŒLŠJKLƒL KJHs‹„ŒHsJ+@e2 L‹LuJŒL

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    DSS Classi*cations د ظن تفي القار

    ‚ILu€uƒu€•IHG {||B % ي06w) لام   ظي (D  1و eل &)'م7E -3ت

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    Components of DSS

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    مكونت نظ د القارات

     تني* لا +راد, - فلا . ظلا{HuH HIH~JŒJIu|ƒML‹LuJŒ

     + )S ال *ينت ال )- (> و V &  Tال *ينت

    ? =|{‘نظ4 . دار+ وا ال *ينت ) ك  9ا \ كو \ م4 z* ل  Vمخ @ \ ال *ينت

     /ذ) لا +راد, - فلا . ظلا? =|‘نظ4 . دار+  +ال) ذ/

     . خ(0) لا %12 اول - فلا . ظلا%3 ') لا +راد, - فلا . ظلا

    %) ظ) لا -3 % 3 ') لا + 

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    Oerall Capa.ilities of DSS

    8asy access todata?models?9no%ledge

    Proper management of

    organiational e,periences and9no%ledge

    8asy to use@ adaptie and Ae,i.le

    E2> (imely@ correct@ concise@ consistent

    support for decision ma9ing

    Support for all %ho needs it@ %here

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    رات نظ د القار  مو) 

    %3 ') لا l /ذ) لا l  16ول % الوصو 4 Oل  Vال *ينت% ي) يظ( لا %3 ') لا تا* خ& ل %) ي&0 لا +راد,ا % نم يك(& ل %&$   . اخ(67ا %&16 . خ(0) لا %12 ا

     -3الو  Yال ( _6 ل '(&ي % صع القار  o ي> ص  Y$ x د . قN يلا /(>  م ’ يE  N يل4 /(>  9 م عي)Z ل لا . ق

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    DSS Components and $e.>mpacts

    >mpacts of $e. to DSS Data management ia $e. serers 8asy access to ariety of models@ tools Consistent user interface 4.ro%sers6 Deployment to PD)s@ cell phones@ etc"

    ;

    DSS impact on $e. >ntelligent e!=usiness?e!Commerce =etter management of $e. resources

    and security@ ;4see (a.le 1"1 for

    more;6

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     x“ يالوDSS_ مكونت 

     راقلا د ظن V &  _ ولا x:_ ولا . داو# *  تني* لا +راد4

     16ول % الوصو 4 Oل  Vم )Zو % م )و % م  9ال) ذ/ اgدات

    ف ) لا

    _ ولا V &  راقلا د ظنx:

    e!=usiness?e!Commerceذ ]-   dddb 9 مgا % ك*S لا دراو) ل  4دار+ :83

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    DSS ComponentsData +anagement Su.system

    DSS data.ase

      +ال *ينت D=+S

     نظ . ادار+  +ال *ينت Data directory

     ال *ينت  دلي Fuery facility

     ا67)'5.

    .

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     Su.system7ey Data >ssues

    Data uality “Ear.age in?gar.age out# 4E>EO6

    Data integration “Creating a single ersion of the

    truth”

    Scala.ility Data Security (imeliness Completeness@ ;

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    Bينت

    * ال

     +دار

    , - فلا

     . ظلاتني*& ل % ي0 ي" لا 8 قلا

    نوي % ال *ينت

     =E>EO?

     ال *ينت كم

    % قيق> لا 9 م +E ا % خ0 ن fS ن4–

    الق&$ ي % ل &)و 6ع

    :م  9ال *ينت

    ص  f i 6 F li

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     4>nformation6 Fuality+anagement

    /" Data uality is a .usiness pro.lem@ notonly a systems pro.lem

    0" ocus on information a.out customers

    and suppliers@ not just data1" ocus on all components of data:

    de*nition@ content@ and presentation

    3" >mplement data?information uality

    management processes@ not justsoft%are to handle them

    I" +easure data accuracy as %ell as

    alidity

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    ال (كونت ال" ي 0ي % ال ', +Sدار+ 2ود+ ال *ينت

    dظن %& كS م z ق3 ^ يل b  نظ . ال '(  2ود+ ال *ينت م Sك &% $ C&'( ك

    ال ('&ومت

    d†ني$ ال )[ ي @  V& ال ('&ومت  9 ال '( f5ال (ورد b 9 لي ^ م Zد

    d‰% قp  —و(>) لا  '( لا B ال )[ ي @ )2 V& يع ص ال *ينت] ' لا

    dŽ% يZ م$ . اخ(6 ا   لي ^ م Zد ,دار+ 2ود+ ال *ينت *D ي &)  Cيت1(Z ل') ل

    d˜. اخ(65 ل 1( يE5 ص —م ™ ي i ل f ti 6 F lit

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     4>nformation6 Fuality+anagement

    &" +easure real costs 4not just thepercentage6 of poor ualitydata?information

    J" 8mphasie processimproement?preentie maintenance@not just data cleansing

    K" >mproe processes 4and hence data

    uality6 at the sourceL" 8ducate managers a.out the impacts

    of poor data uality and ho% toimproe it

    /G

    , %

    "

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    /G ال (كونت ال" ي 0ي % ,دار+ 2ود+ ال *ينت?ال ('&ومت=

    dš9 م  %› در % يون دو2 ول =% و› م %*0 ن z ق3 ^ يل? % يقيق> لا يلك( لا ™ ي  lال ('&ومت ال *ينت

    dœb %› در تني$ O # دا 9 م % ي"   % نيص l ال )“]ي0>  V&  ي  9ال '(&يت

    لي ^ م Zد 1D يال *ينت d ?$ ل )ل - 2ود+ ال *ينت=  -3ال ( 0> ي  9ال '(&يت

    džN ي0>  % يفي[ %› دلا  P قي ال (راE fو x“  Oي نوي % ال *ينت

    dŸني* لا % يون رق  %) ي -D'  %3 قx V لا %06w) لا %3 قx و> 

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    +odel +anagement Su.system الظ . الف, - دار+ ال) ذ/ 

    •sJG MHLJ

      +ال) ذ/  ‘|

    •sJG€I~ GHI~ƒH~J %2

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    DSS Components+odel +anagement Su.system

    +odel .ase 4M data.ase N6 +odel (ypes

    Strategic models (actical models Operational models

    )nalytic models +odel .uilding .loc9s +odeling tools

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    ) لا

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    DSS Components+odel +anagement Su.system

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    languages@ DSS tools and?or

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    >nterface )pplication interface 2ser >nterface

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     7no%ledge.ase +anagementSystem

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    %3 ') لا +راد, - فلا . ظلا 

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     uture?current DSSDeelopments

    Hard%are enhancements Smaller@ faster@ cheaper@ ;

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    DSS 2ser

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     (he users di

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    م (0خ . نظ د القار

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     l % ي3 ') لا 1 5 ي8 ف c 1 نو&rS  -( لا % ف&( خ) لا % ي) يظ( لا ع او) لا _0E =راقلا ¥ ) ن: T:? 4ل  Vالقار  -3ال )وص 1 p  b 1 ار % و)Z م  $ قم د3 ¢ . خ(0) لا  fا* خلا 9 يمخ(0) لا 9 يفa و) لا T0 م¦ " ي 9 #gا  $ قم fار) لا

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    DSS Hard%are

     (ypically@ +SS run on standard hard%are Can .e composed of mainframe

    computers %ith legacy D=+S@

    %or9stations@ personal computers@ orclient?serer systems 'o%adays@ usually implemented as a

    distri.uted?integrated@ loosely!coupled

    $e.!.ased systems Can .e acuired from

    ) single endor +any endors 4.est!of!.reed6

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    : +@12نظ د القار 

     b +د+SS% د' لا +@12gا V&   )'   او +راد4 ظن عم % @[ ) لا وي*) كلا +@12: \ وك \: 9 ك) 

     ي %    +@12:الك (*يو ال Sخ  م 

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    ) DSS +odeling anguagePlanners a. 4plannersla."com6

    Eenerating)ssumptions

    ) DSS +odeling anguage

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    ) DSS +odeling anguagePlanners a. 4plannersla."com6

    Creating ane% model

    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    ) DSS +odeling anguage

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    8nd of the Chapter

    Fuestions ? Comments;

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