tunnel tail: collaboration between game developers and educators
TRANSCRIPT
COLLABORATION BETWEEN DEVELOPERS
AND EDUCATORS
Francisco Souki - Schell Games
Tuesday, June 18, 2013
SCHELL GAMES
Tuesday, June 18, 2013
SCHELL GAMES
Tuesday, June 18, 2013
TUNNEL TAIL
Tuesday, June 18, 2013
EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
MESSAGING CAVEATPretty clear that kids 11-13 don’t want to play an educational game
about substance use.
Solution:
Tuesday, June 18, 2013
MESSAGING CAVEATPretty clear that kids 11-13 don’t want to play an educational game
about substance use.
HEAD FAKE!Solution:
Tuesday, June 18, 2013
CLEAR GOALS
Educational andGame Design goals
become your compass
Tuesday, June 18, 2013
GAME GOALS
Tuesday, June 18, 2013
• Create a fun game• Introduce players to pressure situations• Introduce internal and external pressures• Show that players don’t need to give in to be cool
GAME GOALS
Tuesday, June 18, 2013
• Create a fun game• Introduce players to pressure situations• Introduce internal and external pressures• Show that players don’t need to give in to be cool
• No preaching or speaking down• Mechanism for positive peer support• Emphasize that the majority don’t use substances
GAME GOALS
Tuesday, June 18, 2013
COMMON LANGUAGE
Draft the goals together
and get constant buy-off
from each other
Tuesday, June 18, 2013
METHODOLOGY
What’s your plan of attack?
Tuesday, June 18, 2013
METHODOLOGY
What worked for TT: metaphorsand game mechanics that
carry a message
What’s your plan of attack?
Tuesday, June 18, 2013
CUSTOM FIT
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
CUSTOM FIT
• In line with the client’s vision
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
CUSTOM FIT
• In line with the client’s vision• Because of our caveat, can’t teach directly
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
CUSTOM FIT
• In line with the client’s vision• Because of our caveat, can’t teach directly• SG = fun first. Let game carry the content.
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
CUSTOM FIT
• In line with the client’s vision• Because of our caveat, can’t teach directly• SG = fun first. Let game carry the content.• Had enough time to refine the transformational mechanics
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
A WRONG APPROACH
Will vs. Control
Tuesday, June 18, 2013
A WRONG APPROACH
• Client caught it, messaged to us.• Worked together on understanding the problem.• Client suggested alternative.
Will vs. Control
Tuesday, June 18, 2013
MEASURING
A solution that is right for your message, gameplay and delivery.
Tuesday, June 18, 2013
MEASURING
Tunnel Tail survey #1 just finished.Moving forward with more and
different methods.
Tuesday, June 18, 2013
MEASURING
Tuesday, June 18, 2013
MEASURING
• 9% described game as “educational”
Tuesday, June 18, 2013
MEASURING
• 9% described game as “educational”• 86% exhibited at least one positive change
Tuesday, June 18, 2013
MEASURING
• 9% described game as “educational”• 86% exhibited at least one positive change• Reading and remembering in-game dialogue correlated with positive changes
Tuesday, June 18, 2013
MEASURING
• 9% described game as “educational”• 86% exhibited at least one positive change• Reading and remembering in-game dialogue correlated with positive changes• Longer play time produced significant improvements in perceived resistance skills
Tuesday, June 18, 2013
DANGERS OF COLLABORATION
Tuesday, June 18, 2013
DANGERS OF COLLABORATION
• Ownership / identify decision-makers
Tuesday, June 18, 2013
DANGERS OF COLLABORATION
• Ownership / identify decision-makers
• Decentralize approvals
Tuesday, June 18, 2013
DANGERS OF COLLABORATION
• Ownership / identify decision-makers
• Decentralize approvals
• Clear decision pipeline to avoid approval bottlenecks
Tuesday, June 18, 2013
DANGERS OF COLLABORATION
• Ownership / identify decision-makers
• Decentralize approvals
• Clear decision pipeline to avoid approval bottlenecks
• Identify scope of content and begin curation early
Tuesday, June 18, 2013
IS THIS APPROACH RIGHT FOR YOU?
Tuesday, June 18, 2013
IS THIS APPROACH RIGHT FOR YOU?
• Custom solution is best solution
Tuesday, June 18, 2013
IS THIS APPROACH RIGHT FOR YOU?
• Custom solution is best solution
• SG strengths: communication, quality, openness, experience in game dev.
Tuesday, June 18, 2013
IS THIS APPROACH RIGHT FOR YOU?
• Custom solution is best solution
• SG strengths: communication, quality, openness, experience in game dev.
• BEST / DS strengths: communication, knowledge of material, agility, openness, no-BS approach.
Tuesday, June 18, 2013
WORKING TOGETHER
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Respect expertise of each company.
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Respect expertise of each company.
Identify owners and decision-makers
Tuesday, June 18, 2013
WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Respect expertise of each company.
Identify owners and decision-makers
Plan for measurement
Tuesday, June 18, 2013
THANK YOU!
Tuesday, June 18, 2013