Tuesday, November 13, 2012

Company Overview for:Nashville Software School

David Jarmoluk• VP of Enterprise Solutions

david_jarmoluk@onlifehealth.com(615) 970-9849

John Kellar• Solution Architect

Craig Israel• Solution Architect

Keith Beckman• Solution Architect

Today’s Onlife

Participants

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Who We Are

Strategy and Service Overview

Web Portal Services

Health Coaching

Member Engagement

Member & Employer Portal Demos

Agenda

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4

Who We Are

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Members in 49 of 50 States

Over 15 Years Experience

Early Market Pioneers in HA

Development

Comprehensive Product Portfolio

A Diverse and Growing Client Base

• Including Health Plans & ASO

Subsidiary of an A+ Rated Blues

Plan

Commitment to Driving Innovative

Engagement

URAC Accredited since 2008

NCQA Accredited since 2009

Who We Are

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Scientific Advisory Board

Teh-wei Hu, PhDProfessor of Health Economics, University of California, Berkeley; Consultant to the World Health Organization

John Swartzberg, MD, FACPChair of the Scientific Advisory BoardMD Certified in Internal Medicine & Infectious Disease; Professor of Medicine, UCSF; Editorial Board, American Journal of Medical Quality

Dexter Shurney, MD, MPH, MBAMedical Director, Vanderbilt University and Medical Center; Former National Medical Director, Healthways; CMO, BCBS of Michigan

Patricia Guenther, PhD, RDNutritionist for the Department of Agriculture Center for Nutrition Policy and Promotion; Founder and leader of the CNPP Dietary Reference Intakes Working Group

Edward Phillips, MDAssistant Professor of Physical Medicine and Rehabilitation, Harvard Medical School; Director of Outpatient Medical Services, Spaulding Rehabilitation Hospital Network in Boston, Massachusetts

S. Leonard Syme, PhDEmeritus Professor of Epidemiology and Community Health in the School of Public Health at the University of California Berkeley

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Strategy and Services

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Comprehensive Training Module

Learn to Drive Cultural Transformation Through:• onthemark

• ondemand

Wellness University

Coaching Philosophy

Coaching Platform

Implementation

Incentives

Products & Services

Reporting & Evaluation

Wellness Consulting & Training

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Onsite

Telephone

• Telephonic Coaching

• Text Messages

Web

• Liveon Portal

• Secure Messaging

• Social Media

Mail

Multiple Modalities

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Our Evidence-based Points Model is Built on Activities That Have Been Proven to Have a Positive Impact on Health

Points Awarded are Dependent Upon the Actions of the Individual

Points can be Awarded for Online and Offline Activities

Points can be Redeemed for any Incentive the Client Chooses:• Gift Cards

• Online Merchandise Catalog

• Benefits-Integrated Incentive

• HRA / HSA

• Custom Reward

Incentive Strategy Model

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Web Portal

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Member Dashboard

Health Assessment

Self-directed Programs

Trackers and Tools

Liveon Portal

Social Networking

Food and Exercise Diary

Incentives and Challenges

Coach Page

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Health Assessment• Adaptable Health Assessment

• Scientific-Based Action Steps

• Personal Wellness Report

Biometric Screenings• On-site Screening with Flexible Model

• Flow Model

• Single Station

• Flexi-mobile

• Health Screening Voucher Kit

• Personal Physician

• Physician Screening Form

Assessments

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Coaches Interact with Members via Web

• View Participant Trackers

• Secure Message

• Push Electronic Content

Mobile Settings Allow for Text Reminders

Integrated Coaching, Goals, and Trackers

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Mobile Trackers

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Engagement Tools• Wellness Champions

• Healthy Vending

Communications Calendar• Campaigns

• Multiple Mediums • HTML Emails, Newsletters,

Posters

Training

Reporting

ondemand

Client Engagement Website

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Health Coaching

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Core Coaching Programs

Weight Management

General Nutrition

General Fitness

Stress Management

Tobacco Cessation (Decrease & Quit)

Cholesterol Management

Blood Pressure Management

Maintenance Programs (Maintain Weight & Maintain Tobacco Free)

Comprehensive Coaching

Supporting Coaching Topics

Safety, Injury Prevention & Back Health

Bone Health (Osteopenia & Osteoporosis)

Sleep Hygiene

GI Health

Headache Health

Women’s Health

Preventive Health

Asthma Management

Sports Nutrition

Weight Gain

Supporting Appendices

Supporting Population Recommendations

Diabetes Management

Focus of Coaching Interventions: Nutrition, Physical Activity, Stress Management, and Tobacco Cessation.

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Initial Engagement Interaction

1• Review of Health Assessment and/or Biometric Screening Results

2• Assessment of Readiness to Change and Motivation

3• Assessment of Health Priority

4• Review of Program and Benefits Available to the Participant

5• Recommendations for Next Steps Around Improving Health Through

Targeted Programs Including Connection to Personal Coach

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Telephonic and Secure Messaging Modalities

Scheduled Sessions with Personal Coach to Drive Accountability and Positive Health Outcomes

Evidenced–based Coaching Interventions Coupled with Measurable Goals and a Personalized Plan of Action

Comprehensive Health Tools and Resources Provided to Sustain Engagement and Participation in Coaching Programs

Moderate and High Risk

Coaching Program

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Life Plan System

User Profile in LPS

Action and Points Record

Integration with Activities

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Weight Loss ResultsOverweight (BMI 26-29.9) 43% of participants lost an average of 9.0 lbsObese (BMI > 30) 48% of participants lost an average of 15.3 lbs

Smoking CessationQuit Rate 26% of participantsReduced number of cigarettes 15% of participants

Stress 30% eliminated their stress risk

Exercise 45% increased their cardiovascular MET minutes

Nutrition 47% improved their Nutrition Index score

CholesterolTotal Cholesterol Reduction 55% improved by an average of 29.3 pointsReduced LDL 52% improved by an average 26.2 pointsIncreased HDL 47% improved by an average of 7.7 points

Blood PressureReduced Systolic 54% improved by an average of 12.7 pointsReduced Diastolic 50% improved by an average of 9.0 points

Coaching Outcomes

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Programming Impact

Intervention Combination

HA and or Biometric ScreeningCoaching and Self-Directed Pgm

HA and Trackers and/or Self-Directed PgmCoaching and Trackers and/or Self-Directed Pgm

HA and or Biometric ScreeningCoaching and Self-Directed Pgm

HA and Trackers and/or Self-Directed PgmCoaching and Trackers and/or Self-Directed Pgm

0% 5% 10% 15% 20% 25% 30% 35%

7.3%

15.8%

9.0%

28.8%

0% 5% 10% 15% 20% 25% 30% 35%

4.9%

8.8%

10.3%

13.5%

Pct Dropped BMI Category

Results are for all members who started programming overweight or obese

Pct Dropped 5% or more Body Weight

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Member Engagement

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Program Benefits

Client Incentive

Participation

Steps

Log on

Instructions

Participant Engagement Brochure

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Communications

Personalized Reminder Post Cards

Health Education Materials Created for Individual’s Specific Risks or Conditions–Print on Demand or Sent as Digital Content

Customized and Personalized

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Promotional Campaigns

ontarget Series - Know Your Numbers

Mid-Year - My Motivation

Launch – onboardin21