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A MARKETING NEWSLETTER FROM TUCKER-CASTLEBERRY

how is social

marketing working for your company?

OUT OF THE PARKHow an interactive campaignincreased the Gwinnett Braves return on investment.

DIRECT TO DOORThe USPS offers an affordable way to get your message delivered.

NEW ADOBE CS6New exciting features plus what is this Creative Cloud thing all about?

Better Results withwith Social MediaHow Facebook, Twitter, Blogging & Other Social Media Can Increase Your Awareness

Give your Facebook fan page a boost. By now, everyone knows the power of the Facebook fan page to generate increased traffic and interest for your brand and your small business website.

Make your blog the destination it should be. Before using social media like Facebook, Twitter and LinkedIn to promote your web presence, here are suggestions for the top five things your blog or other web site must have to make it the kind of destination people want to visit.

Trends

Don’t stop at the big 3. In this case, we’re talking about Facebook, Twitter and LinkedIn, but the fact is there are other big social media sites on the rise. Besides the latest trendy behemoth, you may also want to consider those smaller specialty networks that cater to your specific industry. Is it marketing or networking you want? Are you seeking b2b or more standard customer relationships? All will play a part in the social media sites you choose. (Brick Marketing Blog)

It’s time to check out check-in sites. Recently check-in community Foursquare reported exceeding 10 million users. What does this mean for your social media campaign efforts? Plenty, if you haven’t yet engaged this huge, growing and passionate audience. Whether you have a brick and mortar location or not, have you engaged with your local Foursquare community? If not, isn’t it time you did? (Los Angeles Times)

How To

How to get more social on YouTube. Yes, video has great Search Engine Optimization value when trying to generate increased or-ganic traffic from the search engines, but don’t forget that YouTube is, first and foremost perhaps, a social community. Here are some brilliant suggestions to increase your social currency in the video sharing space. (Sean Supplee)

How to listen to your Linkedin network. Fred Caballero shares two important ways you can use LinkedIn to learn more about and from people in your network. Some of the greatest value you can get out of this social media network may not be what you share but what you learn by listening. (Channelship)

Building Authority

Taking advantage of the LinkedIn, Klout collaboration. The world’s of LinkedIn and Klout are coming together it seems with obvious benefits to users of both. But how can you make this new social media collaboration work to your advantage today? Peter Masters shares an overview of what this new partnership really means for social users. (The Marketing M8 Blog)

Influence wars heat up. Measuring your social influence could be an important aspect in social marketing and branding in the near

future, if it isn’t already. But establishing the “gold standard” in this emerging field could be difficult. At least two huge contenders are in the running to provide a measurement of social worth and there are undoubtedly more waiting in the wings. (TechCrunch)

Case Study

Interaction is the name of the game. Even larger businesses that once avoided the potential dangers posed by social media, now embrace the technology which gives “digital extroverts” a role in the marketing process and encourages customers to have a voice. The approach not only can generate greater buzz than traditional marketing but can also provide better customer feedback to im-prove products and service. (New York Times)

Conclusion

Stop advertising on social media! Yes, we know your social media campaign is about drawing attention to your business, but you don’t have to be an infomercial on this subject. Posting with constant, never-ending sales pitches for your products and requests for friends to sign up for offers won’t endear people to your social media presence. There is a right way and a wrong way to promote what you’re doing. Sharing is the key. (Marcana)

To learn how Tucker-Castleberry can help you implement a social media strategy in your next print or marketing campaign contact us today at 770-454-1580.

Adobe® Unleashes CS6And something called the Creative Cloud

Adobe has launched the much-anticipated sixth version of its Creative Suite—14 separate applications, including two companion apps—spanning a vast range of creative work-flows and pursuits, targeting artists, graphic designers, photographers, videographers, multimedia specialists, and web designers.

At the same time, Adobe has debuted Creative Cloud, an overarch-ing collection of products and services of which the new Creative Suite 6 (CS6) is a huge part. Creative Cloud encompasses all of CS6 and throws in a broad selection of new online applications and services that will be available only by subscription.

Creative Suite 6 features upgrades of Photoshop and Photoshop Extended, Premiere Pro, InDesign, Dreamweaver, After Effects, Illustrator, Flash Professional, Audition, Fireworks, as well as newcomers Prelude and SpeedGrade.

Companion apps Bridge and Encore are also included in the upgrade roster. Pricing for individual software packages are comparable to previous versions. These new and updated pro-level applications are grouped into four streamlined packages: Design Standard, Design and Web Premium, Production Premium, and Master Collection. With this release, Adobe has merged its design and Web offerings into a single package and dropped the previous Web Premium category from the lineup.

Out Of The Park!How the Gwinnett Braves used Tucker Castleberry’s multi-channel marketing for a grand slam marketing campaignThe Gwinnett Braves and 12Stone Church partnered together to provide a special offer to residents in their area…a 1.6 mile radius around Coolray Field. There had been some issues with traffic on Sundays when the Braves had a game and church was letting out. So the two establishments wanted to let the surrounding residents know they understood the traffic issues and wanted to be a “good neighbor” and offered each household up to four tickets, four meal vouchers and a parking pass to the Gwinnett Braves game on Thursday, April 26th. The Braves asked if we could obtain a list of 5,000 households and then mail a postcard to them. We suggested that we set up a campaign so we could identify who those people were and be able to market to them.

The results were astounding. We utilized a direct mail campaign that offered personalized URLs (pURLS) to direct their neighbors to an online survey to claim their tickets. People had to fill out the short survey in order to receive their tickets.

The promotion was such a success that the allotted tickets for that night hit capacity…2,200 people! The offer was closed at 3:00 PM on the day of the game. When additional people went to their pURL after 3:00 PM, they were told the offer for Thursday, April 26th was sold out, however, they would receive the same offer for a game the following week…Tuesday, May 1st. Sixty eight (68) additional people hit their pURL landing page and requested the offer for the following week (this was an additional 260 people).The Gwinnett Braves now have a list of 631 households around the ballpark they can market to throughout the season either via direct mail or email blasts.

Download The Free CaseStudy For This Report attcp.lwcdirect.com/casestudy

Now you can tell the whole neighborhood what your business has to offer.

With Every Door Direct Mail® service from the U.S. Postal Service®, you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don’t even need to know names or street ad-dresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day’s mail to every address.

Choose the option that is best for you.

Every Door Direct Mail – Retail® - Most local businesses choose this service. It’s the simplest, most cost-effective option. Every Door Direct Mail – Retail lets you send up to 5,000 mail pieces per day and doesn’t require you to purchase a postage permit. What’s more, you can take your mailings right to the front counter of the Post Office™ that serves the neighborhoods you want to reach. You can pay for postage with cash, check, or debit card.

Every Door Direct Mail - This option is designed for businesses that want to send larger mailings. You submit your mailing at a Business Mail Entry Unit (BMEU).

What Every Door Direct Mail brings to your marketing efforts.Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers.As much or little space as you need. Every Door Direct Mail offers a flexible range of sizes, making it ideal for anything from a quick sales announcement to an in-depth product story.Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more — all of which can help bring customers to your door.How to get started – use a local printer.Tucker Castleberry and Tucker Mail, not only help you produce and print your Every Door Direct Mail piece, but they’ll also submit your mailings to the Postal Service™ for you.

US Postal Service launches “Every Door”Marketing Service

Find The Stache! Win The Cash! A $50 Amazon Gift Card!Look for the cool stache to the right. You might find it anywhere...this newsletter, our facebookpage or any of our other sites. Once located, email tom.fleenor@tuckercastleberry.com and let us know where you found it. Be sure to include your name, company and phone number.

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