ttma sponsorship options 2015
DESCRIPTION
The Travel Marketing Awards has evolved into one of the most credible events in the travel industry calendar. With agencies and travel companies alike eager to win these coveted Awards. The Travel Marketing Awards is the only travel industry event of its kind, recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG).TRANSCRIPT
GROSVENOR HOUSEJW MARRIOTT HOTEL
THURSDAY 19 MARCH 2015
SPONSORSHIP OPTIONS
CIMTIG’s 2015 Travel Marketing Awards will take place at Grosvenor House, a JW Marriott Hotel on Thursday 19 March 2015.
In 2014, the event was attended by 360 guests, comprising senior
professionals from the entire spectrum of the travel industry as well
as specialist marketing agencies.
The Travel Marketing Awards is the only travel industry event of its
kind recognising marketing excellence in the travel industry. The
objective of the Awards is to recognise and raise marketing standards
across the travel industry. The event is organised by the Chartered
Institute of Marketing’s Travel Industry Group (CIMTIG).
All sponsorships provide a range of specific benefits as well as:
• strong brand presence throughout the travel and marketing industries
• outstanding publicity value
• an association with marketing excellence
• an opportunity to network and develop business relationships with
the target audience
Sponsorship Options:
Lead Partner x 1 POA
Headline Sponsor x 5 £7,500
Cocktail Reception* x 1 £5,000
Advertising Awards* x 1 £3,000
Marketing Awards* x 2 £3,000
After Dinner DJ* x 1 £2,500
Entertainment* x 1 POA
Results Brochure* x 1 £2,000
Travel Brand of the Year* x 1 £1,500
Awards Programme* x 1 £1,200
* Sponsorship fee does not include tickets for the event.
LEAD SPONSORSHIP HEADLINE SPONSORSHIPWe are seeking five Headline Sponsors.
The Headline Sponsor logos will appear on all pre, during
and post- event materials including:
• e-shots promoting the event (call for entry and seat sales)
• www.thetravelmarketingawards.com
• on-line booking form
• joining instructions
• e-tickets
• signage
• the stage
• Awards Programme
Other benefits
• one table for ten guests
• verbal acknowledgement on stage
• sponsorship of a Campaign of the Year Award
• an advertisement on the event website
• 200 word editorial on the event website
• 100 word editorial in the Awards Programme
• copy of the attendee list for marketing purposes
This is an exclusive opportunity for one company’s logo to join with
the Awards logo as a composite logo.
The composite logo will appear on all pre, during and post- event
materials including:
• e-shots promoting the event (call for entry and seat sales)
• www.thetravelmarketingawards.com
• on-line booking form
• joining instructions
• e-tickets
• signage
• the stage
• the Awards Programme
• the Award trophies
Other benefits
• two tables for ten guests
• verbal acknowledgement on stage
• sponsorship of a Campaign of the Year Award
• the opportunity to offer a gift to guests attending the event
• a place on the judging panel
• an advertisement on the event website
• 500 word editorial on the event website
• 200 word editorial in the Awards Programme
• copy of the attendee list for marketing purposes
COCKTAIL RECEPTION SPONSORSHIP
THE ADVERTISING AWARDS SPONSORSHIP
We are seeking a sponsor to kick start the event and
set a lively tone for the evening to follow.
The Cocktail Reception Sponsor’s logo will appear on/in:
• e-shots promoting the event
• www.thetravelmarketingawards.com
• Cocktail Reception signage
• the Awards Programme
Other benefits
• verbal acknowledgement on stage
• 100 word editorial on the event website
There are opportunities to increase the level of branding within the Cocktail Reception area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.
The Advertising Awards are designed to recognise and reward the
very best creative work in the travel sector, encourage the highest
standards and set a benchmark for other industries to follow.
This set of awards will honour the most original ideas and
best performing advertisements over the past year and will
include categories such as Best TV Advertisement; Best Radio
Advertisement; Best Online Advertisement and more.
The Advertising Awards sponsor’s logo will appear on/in:
• www.thetravelmarketingawards.com
• the relevant Award slides during the Awards presentation
• Advertising Award trophies
• the Awards Programme
Other benefits
• opportunity to be on stage during the presentation of the
Advertising Awards
NB: Companies cannot sponsor the Advertising Awards if they
have entered one of the categories.
THE MARKETING AWARDS SPONSORSHIP (x2)
AFTER PARTY DJ SPONSORSHIP
The Marketing Awards are designed to recognise and reward the
very best creative work in the travel sector, encourage the highest
standards and set a benchmark for other industries to follow.
This set of awards will honour the most original ideas and best
performing in marketing over the past year and will include
categories such as Best Website; Best use of Social Media;
PR Strategic Campaign and more.
The Marketing Awards will be split into two sections enabling two
companies to sponsor a section each.
The sponsor’s logo will appear on/in:
• www.thetravelmarketingawards.com
• relevant Award slides during the presentation
• Marketing Award trophies (one section)
• the Awards programme
Other benefits
• the opportunity to be on stage during the
presentation of the relevant Marketing Awards
NB: Companies cannot sponsor the Marketing Awards if they have entered one of the categories in the relevant section.
We are seeking a sponsor to capitalise on the party atmosphere
that has become traditional at the end of the Awards, by sponsoring
the After Party DJ.
The Sponsor’s logo will appear on:
• www.thetravelmarketingawards.com
• disco signage
Other benefits
• verbal acknowledgement on stage
• 100 word editorial on the event website
There are opportunities to increase the level of branding within the disco area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.
ENTERTAINMENT SPONSORSHIP TRAVEL BRAND OF THE YEARAn opportunity to enhance the success of the event by sponsoring
the entertainment.
The price is dependent on the choice of entertainment, but a
reasonable contribution will be accepted, subject to negotiation.
The sponsor’s logo will appear on:
• www.thetravelmarketingawards.com
• on screen at the start of the entertainment
• on display within the room at the time of the entertainment –
method to be agreed
• the Awards Programme
Other benefits
• verbal acknowledgement on stage
• 100 word editorial on the event website
As sponsor of this very special category the following benefits will
be available:
Your logo will appear on:
• www.thetravelmarketingawards.com
• relevant Award slide during the presentation
• the Travel Brand of the Year Award trophy
• the Awards Programme
Other benefits
• verbal acknowledgement on stage
• the opportunity to be on stage to present the Award
AWARDS PROGRAMME SPONSORSHIPThe Awards Programme will be on every guest’s place setting.
It will include a welcome message from CIMTIG, order of Awards,
details of the judging panel, information about our principal
sponsors and a full list of companies that entered the Awards.
The sponsor’s logo will appear on:
• www.thetravelmarketingawards.com
Other benefits
• full page advertisement on the outside back cover of the
Awards Programme
CONTACT USTo discuss these and other opportunities to raise your profile before,
during and after the 2015 Travel Marketing Awards, contact
Giles Harper
Dellar Davies Ltd
Tel: 07771 812372
Email: [email protected]
RESULTS BROCHURE SPONSORSHIPThe Results Brochure will be distributed to the Awards attendees,
as well as a comprehensive database of senior travel and marketing
industry figures, immediately after the event. The publication will
showcase all of the winning entries as well as listing the runners
up. The publication will be re-circulated in September when the
2015 Awards are launched, and the publication will be available for
download on The Travel Marketing Awards website.
The sponsor’s logo will appear on:
• www.thetravelmarketingawards.com
Other benefits
• Your logo on the front cover of the publication with hyperlink
• A full Page advertisement on the inside front
cover of the Results Brochure
• A copy of the Awards attendee list
THE RESULTS 2015
BEST RADIO ADVERTISING
HOLIDAYS JUST GOT BETTER
• Passengers up 5.5% year-on-year • Increased brand communcations due to higher spend • 15% year-on-year increase in unique holiday bookings for Summer 2013
BEATTIE MCGUINNESS BUNGAY FOR THOMSON
SECOND PLACE:
| Less haste more speed
Elvis for Virgin Trains
ADVERTISING AWARDS
BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND)
FLYING IN THE FACE OF ORDINARY
• 340,000 organic views before it had even offically lauched• 2,520 combined facebook likes • Facebook fanbase grew by nearly 14%
RKCR/Y&R FOR VIRGIN ATLANTIC
SECOND PLACE:
| Holidays just got better
Beattie McGuinness Bungay for Thomson
THIRD PLACE:
| Unleash your mojo
M&C Saatchi for Virgin Holidays
HALF PAGE AD
SPONSORED BY SPONSOR LOGO
THE RESULTS 2015
ADVERTISING AWARDS
FULL PAGE AD
SPONSORED BY SPONSOR LOGO
THE RESULTS 2015
BEST DIRECT MARKETING (EMAIL)
CRM PROGRAMME
• Over 470m emails annually • Increased bookings online to 93% • Overall ROI of 50:1
HAVAS EHS FOR EASYJET
SECOND PLACE:
| The wanderer
The HUB for YHA
THIRD PLACE:
| Loads of seats
Elvis for Virgin Trains
BEST USE OF SEARCH
PUTTING FOREST HOLIDAYS ON THE UK HOLIDAYS MAP
• Booking transactions up 41% • Natural traffic up 37% • Site visability increased 32%
PROPELLERNET FOR FOREST HOLIDAYS
MARKETING AWARDS
BEST APP
MYTHOMSON MOBILE APP
• App customers spend on average 45% more on ancillaries • 136,000 downloads • 8,500 customers logging in daily
CREATOR FOR TUI UK & IRELAND
SECOND PLACE:
| The Expedia app
By Expedia UK
THIRD PLACE:
| New Year’s resolution calculator
iProspect for Thomas Cook
SECOND PLACE:
| Search and the New Year’s resolution calculator
iProspect for Thomas Cook
THIRD PLACE:
| P&O Cruises
NetBooster for P&O Cruises
OTHER FINALISTS:
| IHG SEOcial search strategy
360i London for IHG (Intercontinental Hotels Group)
| On the way to SERP domination
NetBooster for Accorhotels.com
BEST DIRECT MARKETING (PRINT)
FRESH ROUTES, FRESH POWDER
• An amazing 12.9% response to sale • With an ROI of 18:1 this is Monarch’s best performing DM pack ever • Monarch was the first airline to utilise augmented reality
WDMP FOR MONARCH AIRLINES
SECOND PLACE:
| Kuoni Explore customer magazine
Oliver & Graimes for Kuoni Travel
THIRD PLACE:
| 2013 GHA discovery welcome pack
ICLP San Francisco for Global Hotel Alliance
SPONSORED BY
QUARTERPAGE AD
SPONSOR LOGO
The Travel Marketing Awards is the only travel industry event
of its kind recognising marketing excellence in the travel
industry. The objective of the Awards is to recognise and raise
marketing standards across the travel industry. The event
is organised by the Chartered Institute of Marketing’s Travel
Industry Group (CIMTIG).
The 2015 Awards is expected to be attended by 360 guests comprising
senior professionals from the entire spectrum of the travel industry as well
as specialist marketing agencies.
THE RESULTS 2014
DIGITAL MARKETING CAMPAIGN OF THE YEAR
MISCONCEPTIONS
• More than 40 global media websites ran the story • 60,000 views in the first week alone • Media value in excess of six figures
ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)
TODAY
• +15% at the end of the season • UK visits to website up 98% • 10,000 people entered the competition on guardian.co.uk to win a holiday to the Azores
CAMPAIGN AWARDS
SECOND PLACE:
| Business success through natural and paid search
iProspect for Thomas Cook
THIRD PLACE:
| Inspire me
Havas EHS for easyJet
SECOND PLACE:
| Stop staring up. Start looking down
M&C Saatchi for The View from The Shard
THIRD PLACE:
| Your garden 2013
M&C Saatchi for Visit Kent
KBC PR & MARKETING IN ASSOCIATION WITH MOSAIC AND MEERKAT WORKS FOR AZORES PROMOTION BOARD
LONDON CREATIVE FOR BOURNEMOUTH TOURISM
ADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)
FLYING IN THE FACE OF ORDINARY
• 1,097,860 total views to date on Youtube • 2,520 combined Facebook likes • 9,595 new Twitter followers
SECOND PLACE:
| Unleash your mojo
M&C Saatchi for Virgin Holidays
THIRD PLACE:
| Holidays just got better
Beattie McGuinness Bungay for Thomson
RKCR/Y&R FOR VIRGIN ATLANTIC
INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)
CATCH THE SUMMER FEVER
• Delivered ROI well above target • A resounding success, bringing in a vast amount of new business • A clearly communicated campaign through multiple channels including posters, regional press, door drops, advertortial, e-mail, web etc.
SECOND PLACE:
| Queensland’s Great Barrier Reef/ Disney-Pixar Finding Nemo 3D campaign
Hills Balfour for Tourism and Events Queensland
THIRD PLACE:
| The colours of Peru
Brighter Group for Promperu
THE GIG AT DST FOR SOUTH WEST TRAINS
SPONSORED BY
A digital publication will be distributed
to the Awards attendees, as well as
CIMTIG’s comprehensive database of
senior travel and marketing industry
figures, immediately after the event.
The publication will showcase all of
the winning entries as well as listing
the runners up. The publication will
be re-circulated in September when
the 2016 Awards are launched, and the publication will be available for
download on The Travel Marketing Awards website.
For more information contact us on:
Tel: 07771 812372 Email: [email protected]
ADVERTISING RATES W x H
Full Page (283mm x 180mm) £1000
Half Page (142mm x 180mm) £600
Quarter page (90 x 142mm) £350
Results Brochure Sponsorship £2,000
THE RESULTS 2014
WINNERS CATALOGUE