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TTM. Taiwan Thailand Myanmar. Team Members: Sally / Amy / Vincy / Shelly / Ken. OUTLINE. Introduction - History of Fast food - Culture factors Question 1 Question 2 Q & A. Do you want Pickled Beets with that ?. What is the Pickled Beets ? Why the title goes like that … - PowerPoint PPT PresentationTRANSCRIPT
TTMTaiwan Thailand Myanmar
Team Members: Sally / Amy / Vincy / Shelly / Ken
OUTLINE
Introduction - History of Fast food
- Culture factors Question 1 Question 2 Q & A
Do you want Pickled Beets with that?
What is the Pickled Beets ?
Why the title goes like that…
Let’s take fast food as the example...
Fast Food Definition : The result of an evolutionary process in
our eating habits. Early centuries…
- Human go hunting - The discovery of sault
As times and centuries went on human beings become specialized. - Outdoor market
Fast Food Pops Out
Entrance of workforce for women
Dinners Cafeterias
Fulfilling the society needs
“Fast food became more efficient” as human can “Eat on the run”.
History of Fast food
Carl Kascher,1944
Ten years later.. McDonald’s brothers came into the scene.
Richard and Maurice
McDonald’s effect
Locations in 121 countries. 30000 McDonald’s restaurant. The food you can order in McDonald will be
different as you live in different country.By: Culture Weather Environment Perception
Cultural Factors in Fast Food Industry
http://www.youtube.com/watch?v=_UKLncvGxQ8
The Invention of Local Food in Mac’s Manu
- 1990s, Macdonald came outside the United States
In 1993, a new region was added to the empire when the first McDonald's in the Middle East opened in Tel Aviv, Israel
- Increasing percentages of company’s revenue and income from outside the United States
Example of local food in Macdonald's Manu
South Korean Taiwan
McDonald's Bulgogi burger Shrimp Burger with a rice bun and Corn Soup in Taipei
Example of local food in Macdonald's menu
New Zealand India
Germany
Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce)
KiwiburgerChicken Maharaja Mac
What effects do cultural differences have on the design of fast food offerings in this reading?
Q1
Culture
Religious Belief Sense of Flavor Symbol Education Personal Value History Environment
● ● ●
Religious Belief
-India-Israel
Sense of Flavor
-South Korea-Japan
Symbol
-New Zealand
Q2:What functions in the organization are impacted by the differences in product offerings among different countries?
R&D and Production Sop(Standard Operating Procedure) : A little
difference among each country (Use Mcdonalds’ product as the example)
General Production in Every Country French fries 、 Big Mac 、 CoCa Cola
Different countries ; different products
Taiwan 、 SingaporeRice hamburger
IndiaMc Curry Pan
GermanyBeer
Marketing
Human Resource
Glo-cal view
lifestyle
culture
human
The principal of home country
Human
Finance
User local money to buy local ingredient, so exchange rate is very important.
Each year you spend 100$ buying local food
year Exchange rate($ : NT $)
NT$ Local ingredient price
Quantity
2012 1:30 3000 10 300
2013 1:28 2800 10 280
Q & A
Any questions please feel free to ask…