Turbo Transport Service

Dr. Ahmed Kamel

Scooter team - Prepared by :Nehal Mohamed.

Heba Abo Zaid.Moustafa El Limony.

Karim Magdy.Hagar Osama.

Hebatallah Osama.Samer Sayed.

TT

TT

TT ’s Mission

Let’s watch this video

https://www.youtube.com/watch?v=NnLObv3mBVA

TT

TT ’s Mission

How can I go to Downtown on this traffic jam?

By Bus

By Taxi

By Metro

By Scooter

TT

Product

- We introduce a new concept to the Egyptian streets which is the Turbo Transport Service (TT).

- The TT service is a new taxi-like scooter service, however, the customer is the driver in our case.

- TT have a stop in the Cairo’s major hotspots such as 6th of October, Mohandessein, Zamalek, Downtown, Maadi, Heliopolis, Nasr City and New Cairo

TT

SWOT Analysis

Strengths

1. Scooters are economic in usage, they save gas.

2. One of the fastest and time saving solutions.

3. Decreases stress.

4. Friendly environment.

5. Having stations all over Cairo makes it easy to reach the station.

6. The scooters are going to support GPS.

7. Smart Card.

Weaknesses1. Scooters are not safe as public transportation.

2. Scooters will not be the most ideal for groups.

3. Scooters are open air.

4. We are going to start in Cairo only.

TT

SWOT Analysis

Threats

1. Community.

2. Culture.

3. Resistance from females.

4. Stealing.

5. Low prices of some kind of transportations.

Opportunities

1. Seasonal campaign.

2. Public transportation disadvantage.

3. Partner ship with M.O.I .

TT

TT

TT

Marketing Strategy

To be the first way of transportation the comes to it’s target customer's mind.

TT ’s Mission

TT

• TT will position itself as the easiest and most time saving transportation inside the country..

Positioning TT

Unlike all other transportations, TT is a private transportation as you don’t have to share it with stranger or even a driver

• TT is not just for adults as a 16 years student can ride it as long as s/he has the license.

•From TT slogan تربو يا فين it offers علىyou an easy transportation way with reasonable price to go wherever you want not just one single destination.

TT

TT Marketing Strategies

First Phase •Creating the Hype before launching TT service.•The ideal method to reach this purpose is a Teaser advertisement campaign.

Second Phase

•Creating customer awareness of TT (Awareness campaign is the method will be approached in this phase includes the following): -Booths in our target markets. -Launching www.turbotransport.com website. -Spreading on all social media channels.

Third Phase•Expanding TT’s customer base (Methods will be approached):

-Partnering with related services such as Bey2olak.

• -Launch TT mobile application with all the supportive services.

TT

TT ticket pricing will be based on how much our customer is willing to pay.

Price

Marketing Program

6th of October, Mohandesin, Zamalek, Downtown, Maadi, Heliopolis, Nasr City and New Cairo

Distribution

TT

• Social media ads.• Brochures in universities, schools, business parks• Billboards.• Radio and T.V ads.• Partnering with related services like Bey2ollak. • Contracting with big brands to use TT scooter as an interface for their advertisements

(Sponsorship).

Advertising and Promotion

TT will have a 24/7 customer service which will act as TT backbone to maintain customer satisfaction levels.

Customer Service

Marketing Program

TT

Conclusion

•Governmental Corruption.

•Unstable political situation.

•Long Procedures.

Difficulties

TT

definitely it is ….

TT

Thank You Any Questions?