““Economic and business Economic and business modelling for Grid modelling for Grid

computing”computing”

Telecom Society 12 februari 2009

Chris Bannink, Principal Management Consultant @ Logica

"The clouded future"The clouded future of Grid Computing" of Grid Computing" 

  

Telecom Society 12 februari 2009

Chris Bannink, Principal Management Consultant @ Logica

Anybody out there?Anybody out there?

Thanking the SETI Project for 10 years of free PR for Grid ...

Did it find alien life forms? Did it find alien life forms? No (at least, not yet)No (at least, not yet)

Did it raise the mindshare of Grid computing?Did it raise the mindshare of Grid computing?Absolutely!Absolutely!

Amazon Elastic Compute CloudAmazon Elastic Compute Cloud

$ 0.10 per server hour

$ 0.10 - $0.18 per GB data transfer

Three Stage Grid Model

Combining storage

and cycles of non technical staff

Can be used in commercial or

collaborative way

Utilising resources within a

single group

GridEcon story

New: sell your computing power!

Use it yourself during the day Sell it during the night, the weekends and holidays

Hook up every business computer and the worlds largest super computer is born!

Make it more interesting with value added services.

NEW!NEW!

Buying CompanyBid/Demand – resources required

Payment

Selling CompanyAsk/Offer –resource available

Invoice and Billing

Provide access to available resources at selling company

Ensure uniformity and quality of resources offered

ExecuteTask

The GridEconB Marketplace

Offer and Demand Balancing Mechanism;Ø AvailabilityØ Capacity PlanningØ Risk and RedundancyØ PricingInvoicing and Billing Mechanism

Delivery Mechanism;Ø Smart virtualisation TechnologyØ Quality ChecksØ Performance MeasurementsØ Access RightsØ Hiding Resource Origin

UserInterface

UserInterface

GridEcon, how it works

When needed?

One-off events

Periodic events

Continuous events

! ! The Grid is not always cheaper The Grid is not always cheaper

than inhouse recourcesthan inhouse recources

Markets for GridEcon

Personal market Screens with internet access can use grid, but wont

Small & Medium Enterprises (SME) Potential buyers of Grid Pay for software services, not applications

Large Business and Corporates Buyers and sellers of Grid. Rare demand peaks will be covered with Grid

Cloud Evolution

SETI @ Home: One (big) task, cut in billion pieces, computed at thousands of

privately owned PC’s for free.

PC/ICT company’s offer cloud computing Many tasks, central commercial computing facility

Than an online bookstore enters the market Amazon with EC2 (and S3).

Top websites follow: Google, Microsoft

GridEcon model ? Many tasks, many (connected) PC’s to solve them. Asks and bids

come together in the marketplace.

Grid Evolution

Whats next?

(Some bold statements to discuss)

Devices will bring the web (cloud) to the world…

Devices will bring the world to the web

Virtual and real world are coming closer…

…and will finaly merge…

….beyond recognition

By outsourcing your data,

your outsourcing your privacy

By 2015,

>50% of all Dutch companies are depending on cloud computing.

Thank You

Questions?

chris.bannink@logica.com

www.gridecon.eu

www.logica.com