truth, lies & video: digital marketing exposed
TRANSCRIPT
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@CaseyMaeKnox
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ATTENTION!ATTENTION!ATTENTION!
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Who Does She Think She Is? 10,000+ Personal Tweets
1000+ Client Social Media Posts
500+ Email Campaigns
40 Social Media Clients
36 Job Changes
32 Workshops
23 Websites Launched
20 Digital Employees Managed
2 Trips to Guatemala
1 Child
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Truth The average adult now spends more time online than with TV and all other media (newspapers, magazines, etc.) …COMBINED!
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Truth
2012
2013
2014
2015
0:00 1:12 2:24 3:36 4:48 6:00
MEDIA CONSUMPTION
Radio
TV
Digital
emarketer.com
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TruthDigital marketing can solve problems, that traditional marketing cannot.
HOW?BY measurING the impact of your
marketing efforts to the very detail.
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TruthFor the 18-49 age group, YouTube has greater reach than any cable network.
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TruthYouTube is massive, but Facebook is still bigger.
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TruthSocial media encourages the development of more extreme viewpoints.
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TruthDigital marketing spend is forecasted to account for 35% of total budgets this year.
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TruthEmail is still among the most powerful forms of digital marketing.
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TruthTop Growing Digital Channels
Email Marketing
Social Media
Mobile Marketing
SEO/PPC
0% 10% 20% 30% 40% 50% 60% 70%
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TruthDigital content is KING.
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Truth
http://pennystocks.la/internet-in-real-time/
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TruthProgrammatic ads actually convert
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LieThere is a magical marketing mix
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LieDigital marketing is not a vital part of a company’s business strategy.
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Lie
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Lie
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LieBig website traffic = Big sales
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LieSolid KPIs Drive Conversions
- Form Completion
- Campaign CTRs
- Social Interactions
- Email Sign-Ups
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LieYou need to a presence on every social media platform
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LieIf you build a website, they will come.
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VideoThe number of videos posted per person increased by 75% in 2015.
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VideoVideo posts have 135% greater organic reach than photo posts.
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VideoPeople spend 3x longer watching LIVE video compared to a video that's pre-recorded.
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VideoMeet Lisa and Lena.
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VideoMove from “testing” to legitimate part of strategy.
#1 reason = TRUST
+ Curiosity
+ confidence
+ amusement
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Video- Video Testimonials
- Product Demos
- About Us Videos
- Instructional Videos
- Video Tutorials
- Interviews
- Animated Videos
- Creative Videos with Humor
- Celebrities Endorsing the Brand
- Behind-the-Scenes Videos